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研究生:辜純純
研究生(外文):Tsun-Tsun Ku
論文名稱:零售業導入學習雲關鍵因素之研究
論文名稱(外文):Key Factor Analysis for the Introduction of Cloud Learning in the Retail Industry
指導教授:傅新彬傅新彬引用關係
指導教授(外文):Hsin-Pin Fu
學位類別:碩士
校院名稱:國立高雄第一科技大學
系所名稱:行銷與流通管理研究所
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:83
中文關鍵詞:層級分析法(AHP)零售業雲端學習Cloud Learning
外文關鍵詞:Retail industryCloud-learningAHP.
相關次數:
  • 被引用被引用:0
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隨著雲端服務的出現,使得企業人力資源教育訓練方式產生極大的變化。以往企業在訓練學習部分通常採用傳統人力培訓方式,也有許多企業已經導入企業內部學習平台提供員工使用,然而學習平台之版本需要經常更新、硬體也要隨之更新,且也要專門資訊人員來維護,相當花費成本。以經濟效益來看,在預算有限因素下,雲端學習(學習雲)服務提供了企業一個低成本的教育訓練模式,企業可將教育課程建構在雲端,當學員有需要時,透過網路雲端服務平台即可提供員工進行教育訓練,滿足學習者多元化的需求,無需參加公司的實體炫練,省下龐大的人事和時間成本。
過去研究中,鮮少有考量企業導入雲端學習的因素研究。而本研究經由文獻探討建構一個較適合的架構,同時以人力需求高的零售業為研究對象,探討零售業導入學習雲的關鍵因素,供後續欲導入或已導入的企業參考。
The use of cloud-learning has significantly changed the methods of training development in many retail companies. In the past, retail companies used traditional training methods in the company; the retail companies not only have to update computer programmers frequently but also need to hire costly technicians to maintain their internal systems. Could-learning has introduced a revolutionary and innovative method professional training that enabled company employees to obtain advanced education without having to spend a lot of money on miscellaneous fees or sacrificing their current jobs in order to attend classes or training seminars. From a long term point of view, cloud-learning provide a flexible alternative to traditional training methods.

In the past, Cloud-Learning focused mostly on the research of single criterion, using statistical analysis to conduct mass questionnaires; researches concerning the integral impact factors are rarely conducted. Therefore, this paper intends to build a better framework from

a professional perspective by choosing the large retail enterprises as the subject of study, discussing the critical factors of large retail enterprises to adopt Cloud-Learning system. The result of this study could provide enterprises with the intention to adopt the system for their reference or to those which have already adopted it for reference of amendment.
中文摘要 I
ABSTRACT II
誌 謝 IV
目錄 V
表目錄 VII
壹、 緒論 1
一、 研究背景 1
二、 國內雲端運算發展現況 1
三、 零售業定義 2
四、 研究動機與目的 4
五、 研究對象 5
六、 研究流程 5
貳、 文獻探討 6
一、 科技面的研究方向 6
二、 組織面的研究方向 8
三、 環境面的研究方向 8
四、 雲端學習的研究方向 9
參、 研究方法 14
一、 層級分析法(AHP) 14
二、 AHP法進行步驟 20
肆、 資料蒐集與分析 31
一、 科技構面因子文獻探討 34
二、 組織構面因子文獻探討 36
三、 環境構面因子文獻探討 39
四、 雲端學習因子文獻探討 41
伍、 資料蒐集、分析與結果 46
一、 資料蒐集方法 46
二、 資料分析 47
三、 研究結果 51
陸、 結論與建議 54
一、 研究結論 54
二、 研究建議 54
三、 未來研究方向 55
參考文獻 56
一、 中文部分 56
二、 英文部分 56
附錄 60
表目錄
表1- 1零售商定義彙整 3
表2- 1雲端運算定義 10
表3- 1問卷之因素層級順序 23
表3- 2評比尺度表 27
表4- 1零售業導學習雲主要考慮因素層級表 31
表4- 2雲端定義和特徵 42
表4- 3 NIST 雲架構 44
表5- 1零售業導入學習雲關鍵因素之前十個決策因素 53
一、中文部分
1.林怡菁,2003,台灣量販店成長策略、競爭策略與行銷組合關係之研究,中原大學企業管理研究所,碩士論文。
2.張嘉仁,2002,中小企業之電子市集採用因素分析-以台灣鋼鐵產業為例,義守大學管理科學研究所,碩士論文。

二、英文部分
1.Blackston, M. (1992), “Building Brand Equity by the Swedish Experiences”, Journal of Advertising Research, Vol. 32(3), pp. 79-83.
2.Klein, B. and Leffler, K. B. (1981), “The Role of Market Forces in Assuringcontractual Performance”, The Journal of Political Economy, Vol. 89, pp. 615-641.
3.Buyukozkan, G., Ruan, D. and Feyzioglu, O. (2007), “Evaluating E-Learning Web Site Quality in a Fuzzy Environment”, International Journal of Intelligent Systems, Vol. 22, pp. 567-586.
4.Sun, P. C., Tsai, R. J., Finger, G., Chen, Y. Y. and Yeh, D. (2008), “What drives a successful e-Learning? An empirical investigation of the critical factors influencing learner satisfaction”, Computer & Education, Vol. 50, pp. 1183-1202.
5.Everett, E. R. (1995), Diffusion of Innovations, 4rd Ed., New York: Macmillan Publishing Co., Inc.
6.Swamidass, P. A. (2003), “Modeling the adoption rates of manufacturing technology innovations by small US manufacturers: a longitudinal investigation”, Research Policy, Vol. 32, pp. 351-366.
7.Lee, J. K. and Lee, W. K. (2008), “The relationship of e-Learner’s self-regulatory efficacy and perception of e-Learning environmental quality”, Computers in Human Behavior, Vol. 24, pp. 32-47.
8.Tseng, J. C. R. and Wu, C. H. (2007), “An expert system approach to improving stability and reliability”, Expert Systems with Applications, Vol. 33, pp. 379-388.
9.Sun, P. C., Tsai, R. J., Finger, G., Chen, Y. Y. and Yeh, D. (2008), “What drives a successful e-Learning? An empirical investigation of the critical factors influencing learner satisfaction”, Computer & Education, Vol. 50, pp. 1183-1202.
10.Bayo-Moriones, A., Lera-Lopez, F.(2007), “A firm-level analysis of daterminants of ICT adoption in Spain”, Technovation, Vol. 27(6), pp.352-366.
11.William T. W. and Keller, M. (1994), “Developing an internet presence with on-line electronic catalogs”, The Standard Center for Information Technology.
12.Wolfinbarger, M. and Gilly, M. C. (2003), “eTailQ: dimensionalizing, measuring and predicting etail quality”, Journal of Retailing, Vol. 79, pp. 183-198.
13.Tam, K. Y., (1998), “The impact of information technology investments in firm performance and evaluation form newly industrializes economies”, Information Systems Review, Vol. 9(1), pp. 85-98.
14.Hsu, C. W. and Chiang, H. C., (2001), “The Government Strategy for the Upgrading of Industrial Technology in Taiwan”, Technovation, Vol. 21(2), pp. 123-132.
15.Kmpstra, R. P., Ashayeri, J.and Gattorna, J. L., (2006), “Realities of supply chain collaboration”, The Internation Journal of Logistics Manegement, Vol. 17(3), pp. 312-330.
16.James, Y. L., (1999), “An integrated Model of information Systems adoption in small business”, Journal of Management Information System, Vol. 15(4), pp. 187-214.
17.Smith, J. B. and Barclay, D. W., (1997), “The Effect of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationship”, Journal of Marketing, Vol. 61(1), pp. 3-21.
18.Truong, D., (2010), “How Cloud Computing Enhances Competitive Advantages: A Research Model for Small Businesses”, The Business Review, Vol. 15(1), pp. 59-65.

網站部分
1.http://zh.wikipedia.org/zh-tw/%E9%9B%B2%E7%AB%AF%E9%81%8B%E7%AE%9維基百科雲端運算
2.http://doit.moea.gov.tw/Policy/EI-cloudComputing.aspx 經濟部技術處雲端運算
3.http://zh.wikipedia.org/zh-hk/%E9%9B%B6%E5%94%AE%E4%B8%9A維基百科零售業定義
4.http://www.digitimes.com.tw/tw/dt/n/shwnws.asp?CnlID=10&Cat=&Cat1=&id=100886
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