臺灣博碩士論文加值系統

虛擬實踐社群的興盛對於知識傳遞造成了極大的影響，對於人們為何會違反理性原則，其成員間且會在虛擬實踐社群貢獻知識，而引起學者們的探討動機。虛擬實踐社群成員對貢獻知識的行為可藉由社會資本與集體行動理論的相關概念來呈現，但是目前對於該現象之相關議題的瞭解仍有限。過去虛擬實踐社群成員對於知識貢獻的研究，尚未清楚闡述社會資本及集體行動理論之間如何相互連結；亦未探討社會資本構面(結構資本、認知資本、關係資本)的交互關係。為了探討上述二項議題，本研究以社會資本、集體行動理論以及虛擬實踐社群成員的歸屬感建立研究架構與假設，並以兩個台灣虛擬實踐社群成員為研究對象，並取得232份有效樣本。經由資料分析，得知虛擬實踐社群成員的結構資本與認知資本皆正向且顯著地影響成員對於虛擬實踐社群的歸屬感;而歸屬感正向且顯著地影響成員的關係資本，最終成員因關係資本的驅使而貢獻知識。分析結果亦驗證社會資本各個子構面之間相互關係。整體研究結果助於提升對虛擬實踐社群中知識貢獻行為之深入瞭解。最後，本研究建議虛擬實踐社群的管理者可著重於維繫社群成員間適度的社會資本以及歸屬感，以促進虛擬實踐社群成員的知識貢獻行為。

The proliferation of virtual communities of practice (VCoPs) has dramatically and positively influenced the dissemination of knowledge. Thus the issues about why members of VCoPs violate rationality and further contribute knowledge in VCoPs have attracted the attention of researchers. Knowledge contribution in VCoPs can be explained by applying concepts of social capital and theory of collective action. However, to our best knowledge, there is no study that ever attempted to elaborate the relationship between social capital and theory of collective action or to examine the correlations of dimensions of social capital (structural capital, cognitive capital, and relational capital) in the context of VCoPs. For the purpose of discussing the above issues, this thesis conducted an investigation from the members of two VCoPs in Taiwan by applying the concepts of social capital, theory of collective action, and members’ sense of belonging toward the VCoPs. 232 valid questionnaires were collected. Analysis results from the questionnaires show that both members’ structural capital and cognitive capital are positively and significantly related to members’ sense of belonging, and, in turn, members’ sense of belonging is positively and significantly related to relational capital. Eventually, relational capital has a positive and significant influence on the knowledge contribution of members. The results also examined the correlations among dimensions of social capital and provide evidence that there is a significant and positive relationship between structural capital and cognitive capital. In conclusion, this thesis provides further understanding of knowledge contribution in VCoPs. For managerial implications, the study suggests that administrators of VCoPs can provide support for maintaining the proper level of feelings of sense of belonging and social capital among members within the VCoPs in order to improve their knowledge contribution.

考試合格證明 I
摘要 II
Abstract III
誌謝 IV
Contents V
List of Tables VII
List of Figures VIII
Chapter 1 Introduction
1.1 Research Background 1
1.2 Research Objectives 5
1.3 Arrangement of the Present Study 5
Chapter 2 Literature Review and Hypotheses Development
2.1. Knowledge Contribution in Virtual Communities of Practice 6
2.2 Collective Action, Logic of Collective Action, and Theory of Collective Action 10
2.3 Social Capital 13
2.4 Sense of Belonging 18
2.5 The Rational This Study Combines Sense of Belonging into the Framework 19
2.6 hypotheses development 22
2.6.1 Linking Structural Capital and Cognitive Capital 25
2.6.2 Linking Structural Capital and Sense of Belonging 29
2.6.3 Linking Cognitive Capital and Sense of Belonging 30
2.6.4 Linking Sense of Belonging and Relational Capital 33
2.6.5 Linking Relational Capital with Knowledge Contribution 36
Chapter 3 Research Method
3.1 Definition of Variables 40
3.2 Measurement Development 41
3.3 Pretest Administration and Measurement Modification 44
Chapter 4 Results of Data Analysis
4.1 Data Collection 50
4.2 Selection of Questionnaires and Respondent Demographics 51
4.3 Measurement Model Assessment 55
4.4 Analysis of Structural Equation Model 60
4.5 ANOVA Analysis 63
Chapter 5 Conclusion and Discussion
5.1 Summary of Findings 67
5.2 Theoretical Implications 70
5.3 Managerial Implications 72
5.4 Conclusions 74
5.5 Limitations and Implications of Future Research 76
REFERENCE 78
Appendix A Pretest Questionnaire 93
Appendix B Formal Questionnaire for Jorsindo Motor Club 100
Appendix C Formal Questionnaire for Zclub 106
Appendix D The Results of ANOVA Analysis 2 115

LIST OF TABLES
Table 3.1 The Definition of Variables 40
Table 3.2 Development of Measurement Items 43
Table 3.3 Results of Pretest 46
Table 4.1 Demographic Characteristics 52
Table 4.2 Summary of Participants’ Internet Using Behavior 53
Table 4.3 Summary of Model fit of Measurement Model 56
Table 4.4 Results of the Confirmatory Factor Analysis 57
Table 4.5 Correlation Coefficient and Square root of AVE 59
Table 4.6 Model Fit of the Full Model 60
Table 4.7 Results of the Hypothesis-testing 63
Table 4.8 ANOVA Analysis of Internet Using Behavior and Knowledge Contribution 64
Table 4.9 Positive and Significant Paths from the Results of ANOVA 2 66


LIST OF FIGURES
Figure 2.1 A Model of Social Capital 18
Figure 2.2 Framework 24
Figure 4.1 LISREL Model 62

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