臺灣博碩士論文加值系統

面對歐盟、北美及日本等國家均為應環境議題，陸續提出相關之環保要求，顯示國際上先進國家對業者在產品的要求，不僅需要符合安全及衛生方面之規範，更要符合環保方面之要求；在全球工業供應鏈體系中，台灣主要扮演著產品加工生產(OEM/ODM)的角色，由國際趨勢可看出，在未來綠色產品及其設計相關周邊要求，對國內產業必定產生重大的影響性。
本研究嘗試建構以綠色創新能耐為主軸，探討策略導向、市場驅力及整合能力為前因及以綠色新產品績效為結果模式之關係。本研究將策略導向分為市場導向、技術導向及創業導向等三個構面；市場驅力分為需求不確定、技術變動及競爭強度等三個構面；整合能力分為內部整合能力、外部整合能力及環保整合能力等三個構面；綠色創新能耐則為漸進式創新能耐、突破式創新能耐二個構面；最後綠色新產品績效為公司績效與產品績效等二個構面，建立本研究之架構。
本研究以台灣地區電機電子產業之廠家為抽樣架構進行實證研究。從225份有效樣本中研究發現：1.策略導向對綠色創新能耐有部分正向顯著影響：以市場導向、技術導向對漸進式創新能耐有顯著正向影響。2.市場驅力對綠色創新能耐有部分正向顯著影響：技術變動對漸進式與突破式創新能耐有顯著正向影響。3.整合能力對綠色創新能耐有部分正向顯著影響：外部整合能力、環保整合能力對漸進式創新能耐有顯著正向影響，而外部整合能力對於突破式創新能耐有顯著正向影響。4.綠色創新能耐對綠色新產品績效有正向顯著影響：綠色創新能耐對於公司績效與產品績效皆有正向顯著影響。5.策略導向透過整合能力對綠色創新能耐有其正向顯著影響；市場驅力透過整合能力對綠色創新能耐有其正向顯著影響。
結果顯示整合能力能促進策略導向與市場驅力產生綠色創新能耐及綠色新產品績效，以達到競爭優勢。

This study attempts to conceptualize and empirically test a model that links different types of strategic orientations and market forces, through integrative ability, to environmental innovative competence and environmental new product performance. This research divides the strategic orientations into market orientation, technology orientation and entrepreneurial orientation. Market forces separate into Demand uncertainty, technological turbulence and competitive intensity. Meanwhile, this study divides the integrative ability into internal integrative ability, external integrative ability and environmental integrative ability. Environmental innovative competence divides into incremental innovative competence and radical innovative competence. Finally, Environmental new product performance separates into firm performance and product performance.
In 225 valid samples, our empirical results indicate the market orientation and technology orientation has apparently positive correlation with incremental innovative compentence. Technology turbulence has apparently positive influence on incremental innovative compentence and radical innovative competence. External integrative ability and environmental integrative ability has apparently positive influence on incremental innovative compentence. Environmental innovative campetence has apparently positive influence on environmental new product performance. The results have significant implication for integrative ability to facilitate environmental innovative compentence and achieve competitive advantages.
Keywords：Environmental innovative competence, Strategic orientation,
Market drive, Environmental new product performance

中文摘要 I
英文摘要 II
誌謝 III
目錄 IV
表目錄 VIII
圖目錄 X
一、緒論 1
1.1研究背景 1
1.2研究動機 2
1.3研究目的 3
1.4研究流程 5
二、文獻探討 6
2.1電機電子產業 6
2.1.1起源 6
2.1.2電機電子環保趨勢 6
2.1.3選擇電機電子相關產業廠商 7
2.2綠色創新能耐 9
2.2.1創新定義 9
2.2.2創新能耐 9
2.2.3綠色創新 11
2.3策略導向 13
2.3.1策略導向定義 13
2.3.2策略導向衡量 13
2.4市場驅力 17
2.4.1市場驅力定義 17
2.4.2市場驅力衡量 17
2.5整合能力 20
2.5.1整合能力定義 20
2.5.2整合能力衡量 20
2.6綠色新產品績效 23
2.6.1新產品定義 23
2.6.2綠色新產品定義 23
三、研究方法 25
3.1研究架構 25
3.2研究假說 27
3.2.1策略導向與綠色創新能耐之關係 27
3.2.2市場驅力與綠色創新能耐之關係 27
3.2.3整合能力與綠色創新能耐之關係 28
3.2.4綠色創新能耐對綠色新產品績效之關係 28
3.2.5整合能力的中介效果 29
3.3變數定義與衡量 30
3.3.1策略導向 30
3.3.2市場驅力 31
3.3.3整合能力 32
3.3.4綠色創新能耐 34
3.3.5綠色新產品績效 34
3.4研究設計 36
3.4.1研究對象與範圍 36
3.4.2問卷設計與預試結果 36
3.4.3抽樣方法 39
3.4.4問卷回收 40
3.5資料分析方法 41
3.5.1信度分析 41
3.5.2效度分析 41
3.5.3敘述性統計分析 41
3.5.4 Pearson相關分析 41
3.5.5複迴歸分析 42
3.5.6整體模式建立與分析 42
3.6信度與效度分析 43
3.6.1信度分析 43
3.6.2效度分析 43
3.7研究架構與假說之確立 49
四、研究結果與分析 50
4.1樣本特性分析 50
4.1.1產業次產業別 50
4.1.2公司成立年數 51
4.1.3公司營業額 51
4.1.4員工人數 51
4.1.5外銷比例 51
4.1.6受測者在公司服務年資 51
4.2研究構面之各問項分析 51
4.2.1策略導向各問項分析 51
4.2.2市場驅力各問項分析 51
4.2.3整合能力各問項分析 51
4.2.4綠色創新能耐各問項分析 51
4.2.5綠色新產品績效各問項分析 51
4.3研究變數相關分析 51
4.3.1策略導向、市場驅力、整合能力、綠色創新能耐及綠色新產品績效相關分析 51
4.3.2策略導向、市場驅力與綠色創新能耐之相關分析 51
4.3.3整合能力與綠色創新能耐之相關分析 51
4.3.4綠色創新能耐與綠色新產品績效之相關分析 51
4.3.5總結 51
4.4複迴歸分析 51
4.4.1策略導向與綠色創新能耐之間的關係分析 51
4.4.2市場驅力與綠色創新能耐之間的關係分析 51
4.4.3整合能力與綠色創新能耐之間的關係分析 51
4.4.4綠色創新能耐與綠色新產品績效之間的關係分析 51
4.4.5整合能力的中介效果 51
4.4.6總結 51
4.5整體模式之驗證 51
4.5.1整體模式配適度之檢定 51
4.5.2結構模式之路徑係數與假說驗證 51
4.5.3總結 51
5.1研究結論 51
5.1.1策略導向與綠色創新能耐之關係 51
5.1.2市場驅力與綠色創新能耐之關係 51
5.1.3整合能力與綠色創新能耐之關係 51
5.1.4綠色創新能耐與綠色新產品績效之關係 51
5.1.5整合能力的中介效果 51
5.2研究意涵 51
5.2.1學術研究意涵 51
5.2.2管理實務意涵 51
5.3研究貢獻 51
5.3.1學術方面 51
5.3.2實務方面 51
5.4研究限制與後續研究建議 51
5.4.1研究限制 51
5.4.2對後續研究建議 51
參考文獻 51
一、中文文獻 51
二、英文文獻 51
附錄 51
一、正式問卷 89

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