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In recent years, the number of new books published has been declining, but the number of new books publishers remains the same. The publishers concern about how to attract readers’ attention and increase the sales of books. One of the factors in drawing the reader’s attention is book cover design.
Book cover consists of several elements and title is the most important element of them. For capture reader’s attention, the title could be emphasized by typefaces. Since hand-written calligraphy has variety of forms and infinite variation, the main title uses it could lend covers to garner attention. In this study, the book covers with Chinese titles in handwritten calligraphy were used as the experimental samples and which were distributed into four groups according to the book cover layout. In order to know the readers’ thoughts and preference on Calligraphy forms and cover layouts, this study was using a survey which included questions and statements
The results show the factors affecting attractiveness are the size of the calligraphy font, the arrangement of reading direction, the legibility of font, the font color, and the position of pictures. While using hand-written calligraphy forms on main title, regular script and running-regular script are applicable. In addition to clean and readable, large font size improves the appearance of text. Moreover, while creating a book cover layout, less cover elements and horizontally center arrangement are appealing. Hence the structure and strokes of Hand-written Calligraphy are complicate and vibrational, graphics with complex lines or distributed over the cover will confuse and distract the focal point.
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