臺灣博碩士論文加值系統

無線射頻辨識系統(RFID)應用在物流追蹤技術中的發展，愈來愈受到企業的重視，因此這項技術的產業接受議題也愈來愈受到產業界及學術界的關心。本研究目的在於發展一適用於產業接受RFID之關鍵因素的分析模式，根據科技接受模式(TAM)的演進，建立了4個內顯變數及14個外顯變數。本研究的訪談對象以台灣3C零售業為主，在受訪的零售商中，根據垂直整合程度將12個受訪廠商分成產銷合一型零售商及單純零售的契約型零售商兩群。首先利用Spearman rank檢定，得知兩個集群並沒有顯著的差異，接著透過分析層級程序法(AHP)了解各個變數的相對權重為何。結果顯示預期滿意度(anticipated satisfactions)是台灣3C零售業接受RFID時最重視的因素，其權重為0.63。原因可能是此技術目前處於起步階段，國內業者對於RFID的了解有限，所以系統的穩定性、準確度等功能性方面的指標是業界在現階段所重視的項目，使得「預期滿意度」成為3C零售業接受RFID時最重視的衡量構面。其次是預期容易度(expected simplicity)的權重為0.22，可反應出業者使用RFID技術時，這項技術容不容易使用，會不會造成員工操作上的障礙，能不能和其它資訊系統做配合，亦是3C零售主管們所在意的衡量構面。最後是社會及企業接受度(social and business approval)的權重為0.15。可反應主管們對於新技術的引進，是以實際能為公司內部帶來幫助為主要考量因素，重視能改善公司作業流程速度、節省成本等功能，因此相對無法同時兼顧到外界的看法。

關鍵字：無線射頻辨識系統，科技接受模式，零售業，分析層級程序法

The development of Radio Frequency Identification (RFID) as a logistic tracking system has received great attentions in business units. Industrial acceptance of the emerging technology becomes important for assessments. This study aims to develop a model to analyze the important factors of industrial acceptance of the RFID. Retailing industry of 3C products in Taiwan was taken as empirical study. Based on technology acceptance model developed, 4 main factors with 14 items associated were established as an analytical structure. 12 retailing systems categorized into two groups as contractual chain systems and manufacturer-owned systems were interviewed for empirical results. In the result calibrations, the Spearman rank test concluded that the intentions of the two retailing categories are statistically indifferent. Thereby, analytic hierarchy process (AHP) justifies the important factors of the industrial acceptance numerically. Anticipated satisfactions are most concerned by the retailing systems when considering the new technology (weight of 0.63). It is followed by expected simplicity (0.22), and social and business approval (0.15).

Keywords: RFID, TAM, Retailing industry, AHP

中文摘要 1
ABSTRACT 2
TABLE OF CONTENTS 3
CHAPTER1 INTRODUCTION 6
1.1 Research motivation 6
1.2 Research purpose 6
1.3 Research methodology 6
1.4 Research flow 7
CHAPTER2 LITERATURE REVIEW 9
2.1 ICT practiced by retailers 9
2.1.1 Retailing 9
2.2 Radio Frequency Identification 10
2.2.1 Applications of RFID in varied industries 11
2.3 Technology Acceptance Model 14
2.4 Analytic Hierarchy Process 21
CHAPTER3 SYSTEM ESTABLISHMENT 25
3.1 ICT used in retailing 25
3.2 Components of the RFID 27
3.3 Benefits of the RFID 32
3.4 Current problems of RFID system 36
3.5 Logistics impacts of RFID applications 37
CHAPTER4 ANALYTICAL MODEL AND INDUSTRIAL SURVEY 41
4.1 Factor Structure 41
4.2 3C retailing industry 44
4.3 Survey 47
CHAPTER5 RESULT ANALYSIS 49
5.1 Consistency test 49
5.2 Relative weights of the factors 49
CHAPTER6 CONCLUDING REMARK 53
6.1 Findings and recommendation 53
6.2 Study limitations 55
References 56
Appendix 63

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