臺灣博碩士論文加值系統

摘要
台灣資訊產業在全世界產業鏈上扮演關鍵角色，委託代工設計製造(ODM)的新產品專案的獨特合作模式為其主因。過去研究類似聯盟合作關係皆强調廠商與合作夥伴之間的互動關係，本研究採組織適配觀點，提出「合作能耐 (cooperative capacity)」構念，強調廠商與合作夥伴的先驗能力，此能耐可提供廠商在選擇合作夥伴時之重要參考決策因子。在聯盟夥伴選擇後，利用「合作關係品質」的觀點進而探討影響長期夥伴關係與促進新產品開發的關鍵績效中介因素，並以台灣資訊電子廠商為實證對象研究。本研究冀希建立ㄧ整合性的夥伴選擇觀念性架構，為台灣資訊電子廠商作為合作專案夥伴策略規劃時之依據。
總計蒐集116組OEM/ODM新產品專案。實證研究發現，合作能耐對信任具有顯著的直接效果，且對新產品專案績效具間接的影響效果，顯示夥伴選擇的先驗因素-合作能耐-在合作專案的過程中扮演者重要前置角色。合作關係品質中信任、關係承諾與溝通品質對新產品專案優勢(成本、品質績效)具有顯著的直接效果；而溝通品質對新產品專案績效(交期績效)不具影響效果，顯示出合作夥伴透過彼此的信任、有效的溝通及專屬性資產的投入是維持夥伴關係的關鍵因素，同時也是達成新產品專案優勢的重要因子。本研究結果可供資訊電子廠商在選擇合作夥伴時，除了考量雙方的合作能耐之外，過程中檢視信任、溝通品質與關係承諾等因素，以期順利完成專案，共創雙贏結果。

Abstract
Taiwanese IT firms have developed themselves as major players in the global IT market through ODM (Original Design and Maunfacturing) business model. However, in term of NPD(New Product Development) projects on alliances focus on mutual interaction relationship among alliance firms. This research has developed a construct-“cooperative capacity”, a prerequisite potential that can lead to a better performance of co-alliance NPD project. The development of cooperative capacity intends to offer firms NPD projects priori indicators for selecting partners. From a NPD process point of view, this study propose that cooperative capacity can facilitate a co-alliance team’s communication quality and relationship commitment,resulting in better project performances.
Based on 116 ODM NPD projects in Taiwanese firms, the empirical test finds trust as the most influential mediating variable on the relationship between cooperative capacity(except for culture similarity) and the NPD project’s performance. Commitment and communication quality also significantly mediate the relationship between trust and NPD project’s performance, except the insignificant impact of communication quality on delivery. The study conforms cooperative capacity as the key factor contributing to mutual trust , effective communication and commitment of co-alliance NPD projects and learning to lwge project performance. The study helps Taiwanse IT firms some guidance to screen ODM partners. In other words, co-alliance firms may select their ODM partners by judging the quality of cooperative capacity.

目錄
摘要................................................I
Abstract............................................II
致謝..............................................III
目錄...............................................IV
圖目錄...............................................V
表目錄...............................................V
第一章 緒論..........................................1
第一節 研究背景與動機..........................................................................1
第二節 研究問題與目的..........................................................................2
第三節 研究流程與論文結構..................................................................3
第二章 文獻回顧......................................5
第一節 先驗因素-合作能耐....................................................................7
第二節 夥伴的合作品質-信任、溝通、關係承諾..............................12
第三節 新產品合作專案績效................................................................17
第四節 合作能耐對信任的影響............................................................18
第五節 合作品質對新產品專案績效的影響........................................24
第六節 本研究觀念性架構....................................................................29
第三章 研究方法.....................................31
第一節 研究架構....................................................................................31
第二節 研究變數操作型定義................................................................33
第三節 樣本收集....................................................................................39
第四節 問卷設計....................................................................................40
第五節 前測信度分析............................................................................41
第四章 資料分析與討論...............................42
第一節 樣本描述....................................................................................42
第二節 信度與效度分析........................................................................45
第三節 研究假設驗証............................................................................49
第四節 合作能耐對新產品績效的間接效果影響................................57
第五節 討論............................................................................................60
第五章 結論與建議...................................64
第一節 實證結果與管理意涵................................................................64
第二節 實務意涵....................................................................................66
第三節 研究限制與未來研究方向........................................................70
參考文獻............................................71
附錄...............................................81
V
圖目錄
圖1-3-1 研究流程............................................................................3
圖2-6-1 觀念性架構圖..................................................................30
圖3-1-1 本研究架構圖..................................................................32
圖4-3-1 路徑圖..............................................................................51
圖4-3-2 路徑實證(成本)..............................................................55
圖4-3-3 路徑實證(品質)..............................................................55
圖4-3-4 路徑實證(交期)..............................................................56
表目錄
表2-1-1 合作能耐槪念來源............................................................7
表2-4-1 信任的前置因素..............................................................19
表2-4-2 信任前置因素文獻可歸類為合作能耐各構面..............20
表3-1-1 研究假設彙整..................................................................32
表3-2-1 各變數之操作型定義彙整..............................................38
表3-4-1 問卷題項分配表..............................................................40
表3-5-1 前測信度表......................................................................41
表4-1-1 廠商所屬產業別..............................................................42
表4-1-2 2005年營業額...............................................................43
表4-1-3 廠商員工人數..................................................................43
表4-1-4 廠商是否與其它客戶合作開發相似類型的產品..........43
表4-1-5 廠商是否以自有品牌銷費相似類型的產品..................44
表4-1-6 廠商研究發展比例..........................................................44
表4-1-7 客戶所屬產業別..............................................................45
表4-1-8 客戶來源國......................................................................45
表4-1-9 廠商與此專案客戶合作時間..........................................45
表4-2-1 「合作能耐」各題項間的結構關係..............................47
表4-2-2 「信任」的因素負荷量..................................................47
表4-2-3 溝通品質各題項間的結構關係......................................48
表4-2-4 「關係承諾」各題項間的結構關係..............................48
表4-2-5 「新產品專案績效」各題項間的結構關係..................49
表4-3-1 相關分析表......................................................................50
表4-3-2 參數估計與檢定結果......................................................52
表4-3-3 研究結果..........................................................................54
表4-4-1 合作能耐對新產品合作成本績效的間接效果..............58
表4-4-2 合作能耐對新產品合作品質績效的間接效果..............59
表4-4-3 合作能耐對新產品合作交期績效的間接效果..............60

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