一、中文部分
丁天奎(1992)，「打開綠色行銷百寶箱」，震旦月刊，第256 期，頁6-7。
王悅(2013)，「基於低碳綠色發展理念的我國航運企業競爭力評價研究」，大連海事大學技術經濟及管理所碩士論文。
王閔威(1996)，「綠色廣告下的大專學生環保產品購買行為之研究」，國立交通
大學管理科學研究所碩士論文。
王婷譽(2010)，「綠色行銷訴求關鍵要素評估之研究-以綠色產業為例」，國立臺中大學事業經營研究所。
杜翠文、楊智(2009)，「企業綠色營銷及對策研究」，湖南工業大學學報，第14卷第4期，頁51-53。
杒瑞澤(2002)，「產品永續設計-綠色設計理論與實務」，亞太圖書出版社。
李明真（2010）「學校行銷策略與學校形象對家長選校決策的影響－知覺風險的干擾效果」，真理大學管理科學研究所碩士論文。李欣翰(2009)，「台灣地區消費者綠色消費行為影響因素之研究」，長榮大學企業管理學系碩士論。
邱皓政(2010)。「量化研究與統計分析:SPSS(PASW) 資料分析範例解析」，五南書局。
林震岩(2007)，「多變量分析:SPSS的操作與應用」，智勝文化。
商仁(1992)，「什麼是綠色行銷」，廣告雜誌，頁56-58。
張葉，張國雲(2010)，「綠色經濟」，中國林業出版社。
張雯雯(2004)，「綠色行銷模式之研究」，大葉大學事業經營研究所碩士論文。馮春賓，徐志剛(2011)，「我國綠色航運現狀分析」，中國港口，第6期，頁52-53。
許士軍(1987)，「管理學」，東華書局，7 版，頁114-116。
陳欽雨，高宜慶(2005)，「綠色生產及消費系統評估架構之發展與分析」，人文
暨社會科學期刊，第1卷，第1期，頁1-17。
舒馨慧(2009)，「綠色消費與綠色行銷整合建構環保商品開發行銷新策略」，大葉大學設計暨藝術學院碩士論文。黃永東(2008)。綠色行銷之環境倫理探討，品質月刊，第44卷第1期，頁9-12。
黃芳銘(2008)。形成性與反映性潛在變項的對話。αβγ量化研究學刊，第4卷第2期，頁69-97。
黃秀美(1992)，「臺灣不當代宰羔羊」，管理雜誌，頁138-148。
黃郁雯(2007)，企業綠色行銷活動對企業形象與購買意圖影響之研究，國立台北大學企業管理學系碩士論文。黃俊英(1994)，「有環保概念的綠色行銷」，卓越雜誌，頁147-149。
黃義俊、高明瑞（2003），「以利害相關人為前因之綠色創新的採行與組織環境績效關係之實證研究」，管理評論，第22卷第3期，頁91-121。廖雪雲(1994)，「企業綠色行銷評鑑指標建立之研究」，臺灣大學商學研究所碩士論文。鄭吉宏，祝鳳岡(2010)，〈綠色行銷與購買意願之研究-以綠能薄型數位電視為例〉，《中小企業發展季刊》，第15卷，頁73-110。蔡明峰，范懿文，方毓賢(2012)，《探討綠色產品消費意願：環保標章之調節效果》，電子商務學報，第14卷第2期，頁257-280。蔡進發，張文娟，廖敏秀（2008）。影響消費者對牛樟芝產品購買意 願因素之研究，管理實務與理論研究，第2卷第4期，143-173。戴坤輝(2001) 「轉換型領導、交易型領導、信任、工作滿足及組織承諾之
關聯性研究-組織自尊的干擾效果」，國防管理學院資源管理研究所碩士論
文。
二、英文部分
Aaker, D.A. (1996), Building Strong Brands, Free Press, New York, NY.
Anthony, S., Lin, Z., & Xu, B. (2006), “ Determinants of escrow service adoption in
consumer-to-consumer online auction market: An experimental study”, Decision
support systems review, 42 (3), pp. 189-199.
Bagozzi, R P and Yi, Y (1998), “On the evaluation of structural equation models”, Journal of the Academy of Marketing Science, 16 (1), PP.74–94.
Bauer, R. A. (1960), Consumer behavior at risk taking, in Cox. D. F. (Ed.), Risk Taking and Information Handling in Consumer Behavior., Harvard University Press. Boston. MA,pp. 23-33.
Blackwell, R.D., Miniard, P.W., and Engel, J.F. (2001),Consumer Behavior. Ft. Worth, Tex: Harcount College Publisher.
Bolton, R.N. and Drew, J.H. (1991), “A multistage model of consumers’ assessment of service quality and value”, Journal of Consumer Research, 17(4), pp.375-84.
Brady, M.K. and Robertson, C.J. (1999), “An exploratory study of service value in the USA and Ecuador”, International Journal of Service Industry Management, 10(5), pp. 469-86.
Chamorro,Antonio.,Rubio,Sergio.&Miranda,Francisco.J.(2009) “ Characteristics of research on green marketing”, Business Strategy and the Environment,18(4),pp. 223-239.
Chang, H.H. and Chen, S.W. (2008), “The impact of online store environment cues on purchase intention: trust and perceived risk as a mediator”, Online Information Review, 32(6),pp.818-41.
Chang, T. Z., & Wildt, A. R. (1994),“Price, product information, and purchase intention: An empirical study”, Academy of Marketing Science Journal, 22(1),pp. 16-27.
Charter, M.(1992), Green Marketing: A Responsible Approach to Business, Greenleaf .
Chaudhuri, A.(1997), “Consumption emotion and perceived risk: a macro-analytic approach”,Journal of Business Research, 39(1), pp.81-92.
Chen, Y.-S. (2008a), “The driver of green innovation and green image – green core competence”,Journal of Business Ethics, 81(3), pp.531-43.
Chen, Y.-S., Ming-Ji James Lin, Ching-Hsun Chang, and Fang-Mei Liu.(2009),“Technological Innovations and Industry Clustering in the Bicycle Industry in Taiwan” ,Technology in Society,31(3),pp. 207-217.
Chen, Y.-S. (2010), “The drivers of green brand equity: green brand image, green satisfaction, and green trust”, Journal of Business Ethics, 93(2), pp. 307-19.
Chen, Y.-S. (2011), “Green organizational identity: sources and consequence”, Management Decision, 49(3), pp.384-404.
Chen, Yu-Shan, and Chang, Ching-Hsun (2012). “ Enhance green purchase intentions: the roles of green perceived value, green perceived risk, and green trust”. Management Decision, 50(3), pp.502-520.
Cunningham, S(1967). “The Major Dimensions of Perceived Risk”. In Cox, D. (ed.), Risk Taking and Information Handling in Consumer Behavior. Boston: Harvard Business School, pp. 82-108.
Coddington, W.( 1993) , Environmental Marketing: Positive Strategies For Reaching the Green Consumer, New York: McGraw-Hill.
Cox, D. F.(1967), “Risk handling in consumer behavior－An intensive study of two cases”, In Cox, D. F. (Ed.), Risk Taking and Information Handling in Consumer Behavior, pp.34-81.
Corritore, C.L., Kracher, B. and Wiedenbeck, S. (2003), “On-line trust: concepts, evolving themes, a model”, International Journal of Human-Computer Studies, 58(6), pp.737-58.
Cronin, J., Brady, M., Brand, R., Hightower, R. and Shemwell, D. (1997), “A cross-sectional test of the effect and conceptualization of service value”, Journal of Services Marketing, 11(6), pp. 375-91.
Danciu, V. (2013), “The contribution of sustainable marketing to sustainable development”, Management & Marketing Challenges for the Knowledge Society, 8(2), pp. 385-400.
Derbaix, C.(1983), “ Perceived risk and relievers: An empirical investigation. ,Journal of Economic Psychology”, 3(1),pp.19-38.
Dodds, W. B. & Monroe, K. B.(1985) , “ The effect of brand and price information on subjective product evaluation ” , Journal of Marketing Research , 28,pp. 85-90.
Dodds, W. B., Monroe, K. B. & Grewal, D.(1991), “ The effects of price, brand, and store information on buyers’ product evaluations”. Journal of Marketing Research , 28,pp.307-319.
Dwyer, R.J. (2009), “Keen to be green organizations: a focused rules approach to accountability”,Management Decision,47(7),pp.12-16.
Eggert, A. and Ulaga, W. (2002), “Customer perceived value: a substitute for satisfaction in business markets”, Journal of Business & Industrial Marketing,(17) 2/3, pp.107-18.
Eid, M.I. (2011), “Determinants of e-commerce customer satisfaction, trust, and loyalty in Saudi Arabia”, Journal of Electronic Commerce Research, 12(1), pp.78-93.
Elena, D. B.(2004), “ Applicability of a Brand Trust Scale across Product
Categories European”, Journal of Marketing, 38(6), pp.573-592.
Emery,B.(2012),Sustainable Marketing,England:Person.
Engel, J.F., Blackwell, R.D. and Miniard, P.W. (1986), Consumer Behavior, The Dryden Press,Chicago, IL.
Fornell, C. and Larcker, D.F. (1981), “Evaluating structural equation models with unobservable variables and measurement error”, Journal of Marketing Research, 18(1), pp. 39-50.
Ganesan, S. (1994), “Determinants of long-term orientation in buyer-seller relationships”, Journal of Marketing,58(2), pp.1-19.
Gerard C. Bartels., Wil Nelissen.(2002), Marketing for Sustainability: Towards Transactional Policy-making.
Ginsberg, J.M. and Bloom, P.N. (2004), “Choosing the right green marketing strategy”, MIT Sloan Management Review,46(1), pp.79-84.
Gounaris, S.P., Tzempelikos, N.A. and Chatzipanagiotou, K. (2007), “The relationships of customer-perceived value, satisfaction, loyalty and behavioral intentions”, Journal ofRelationship Marketing,6(1),pp.63-87.
Golembiewski, R. T., and M. McConkie(1975), The Centrality of Interpersonal Trust In-Group Processes, In C. L. Cooper(Ed.), Theories of Group Processes, New York:Wiley.
Gregg, D.G. and Walczak, S. (2008), “Dressing your online auction business for success: an experiment comparing two e-Bay businesses”, MIS Quarterly,32(3) , pp. 653-70.
Grewal, D., Monroe, K. B. & Krishnan, R.(1998) , “ The effects of price-comparison advertising on buyers＇perceptions of acquisition value, transaction value,and behavioral intentions ”, Journal of Marketing, 62,pp. 46-59.
Grewal, D., & Levy, M.(2008), Marketing,NY: McGraw-HillI,rwin
Haden, S.S.P., Oyler, J.D. and Humphreys, J.H. (2009), “Historical, practical, and theoretical perspectives on green management: an exploratory analysis”, Management Decision,47(7) pp.1041-55.
Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C., (1998), Multivariate data analysis with readings (5th Ed.). Englewood Cliffs, NJ: Prentice-Hall.
Harridge-March, S. (2006), “Can the building of trust overcome consumer perceived risk online?”,Marketing Intelligence & Planning,24(7),pp.746-61.
Harris, L.C. and Goode, M.M.H. (2010), “Online servicescapes, trust, and purchase intentions”,Journal of Services Marketing, 24(3), pp.230-43.
Hart, P. and Saunders, C. (1997), “Power and trust: critical factors in the adoption and use of electronic data interchange”, Organizational Science, 8(1), pp.23-42.
Havlena, W. J. & DeSarbo, W. S.(1991), “ On the measurement of perceived
consumer risk ”, Decision Science, 22,pp.927-938.
Jacoby, J. and Kaplan, L.B. (1972), “The components of perceived risk”, in Venkatesan, M. (Ed.),Proceedings of the Third Annual Conference, Association for Consumer Research, Iowa City, IA.
Jain, S.K. and Kaur, G. (2004), “Green marketing: an Indian perspective”, Decision, Vol. 31 No. 2,pp.168-209.
Jillian C. and Geoffrey N. Soutar (2001), “ConsumerPerceived Value: The Development of a Multiple Item Scale,” Journal of Retailing, 77(2),pp. 203-220.
John Grant, (2008) "Green marketing", Strategic Direction , 24(6), pp. 25-27.
Kalafatis, S. P., & Pollard, M. (1999), “ Green Marketing and Ajzen’s Theory of
Planned Behaviour: A Cross-Market Examination”, Journal of Consumer
Marketing, 16(4/5), pp. 441–460.
Kaiser, H.F. (1974), An index of factorial simplicity, Psychometrika, 39,pp. 31-36.
Kardes, F.R., Posavac, S.S. and Cronley, M.L. (2004), “Consumer inference: a review of processes,bases, and judgment contexts”, Journal of Consumer Psychology, 14(3), pp. 230-56.
Kim, C., Zhao, W. and Yang, K.H. (2008), “An empirical study on the integrated framework of e-CRM in online shopping: evaluating the relationships among perceived value,satisfaction, and trust based on customers’ perspectives”, Journal of ElectronicCommerce in Organizations, 6(3), pp. 1-19.
Koehn, D. (2003), “The nature of and conditions for online trust”, Journal of Business Ethics,43(1) ,pp.3-19.
Kotler. P. & Armstrong, G.(1991), Principles of Marketing, 5th ed., NJ:
Englewood Cliffs, Prentice Hall Inc,pp. 27-30.
Lai, K. H., Lun, V. Y., Wong, C. W., Cheng, T. C. E. (2011), “Green shipping practices in the shipping industry: Conceptualization, adoption, and implications”,Resources, Conservation and Recycling, 55(6), pp. 631-638.
Lampe, M., Gazdat & G. M. (1995), “Green Marketing in Europe and the United States: an Evolving Business and Society Interface”, International Business Review, 4(3), 295-312.
Lee, J., Park, D.-H. and Han, I. (2011), “The different effects of online consumer reviews on consumers’ purchase intentions depending on trust in online shopping malls:an advertising perspective”, Internet Research,21(2),pp.187-206.
Lee, K.-H. (2009), “Why and how to adopt green management into business organizations?: The case study of Korean SMEs in manufacturing industry”, Management Decision,47(7),pp.1101-21.
Lin, N.P., Weng, J.C.M. and Hsieh, Y.C. (2003), “Relational bonds and customer’s trust and commitment - a study on the moderating effects of web site usage”, Service Industries Journal,23(3),pp.103-24.
Lu, Y., Zhao, L. and Wang, B. (2010), “From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention”,Electronic Commerce Research and Applications, 9(4), pp.346-60.
Martin, D. and Schouten, J. (2012), Sustainable Marketing, New Jersey: Peason.
McIntosh, A. (1991), “The impact of environmental issues on marketing and politics in the 1990s”, Journal of the Market Research Society, 33(3),pp.205-17.
Mishra, D.P., Heide, J.B. and Cort, S.G. (1998), “Information asymmetry and levels of agency relationships”, Journal of Marketing Research, 35(3), pp.277-95.
Molina-Azorı´n, J.F., Claver-Corte´s, E., Lo´pez-Gamero, M.D. and Tarı´, J.J. (2009), “Green management and financial performance: a literature review”, Management Decision,47(7), pp. 1080-100.
Mitchell, V.W. (1992), “Understanding consumers’ behavior: can perceived risk theory help?”,Management Decision, 30(3), pp.26-31.
Mitchell, V. W. & Greatorex, M.(1994), “ Modeling consumer risk reduction
preferences from perceived loss data” ,Journal of Economic Psychology, 15,pp. 669-685.
Morrison, D.G. (1979), “Purchase intentions and purchase behavior”, Journal of Marketing, 43(2), pp. 65-74.
Morgan, R.M., & Hunt, S. (1994), “ Relationship-Based Competitive Advantage”, Journal ofBusiness Research, 46(3), pp. 281-290.
Morwitz, V. G., & Schmittlein, D. (1992). “ Using segmentation to improve sales forecastsbased on purchase intent: Which intenders actually buy? ”, Journal of Marketing Research, 29(4), pp. 391-405.
Murphy, P.E. and Enis, B.M. (1986), “Classifying products strategically”, Journal of Marketing,50(7/12) , pp. 24-42.
Murray, K. B. & Schlacter, J. L.(1990), “ The Impact of services vs. goods on consumers: Assessment of perceived risk and variability” Journal of the Academy of Marketing Science, 18,pp. 51-65.
Netemeyer, R.G., Maxham, J.G. and Pullig, C. (2005), “Conflicts in the work-family interface: links to job stress, customer service employee performance, and customer purchase intent”,Journal of Marketing, 69(2), pp.130-43.
Ottman, J.A. (1992), Green Marketing, NTC Business Books, Chicago, IL.
Patterson, P. & Spreng, R. (1997). “ Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business-to-business service context: An empirical examination”, International Journal of Service Industry Management, 8(5),pp. 414-434.
Pavlou, P.A. (2003), “Consumer acceptance of electronic commerce: integrating trust and risk with the technology acceptance model”, International Journal of Electronic Commerce,7(3),pp.101-34.
Parasuraman, A. & Grewal, D.(2000), “ The impact of technology on the qualityvalue-loyalty chain: A research agenda” , Journal of the Academy of Marketing Science, 28(1), pp. 168-74.
Peattie, K.( 1992), “ Green Marketing”, London: Pitman Publishing,pp. 20-36.
Peattie, K. (1995), “Environmental Marketing Management”, Pitman Publishing, London.
Peter, J.P. and Ryan, M.J. (1976), “An investigation of perceived risk at the brand level”, Journal of Marketing Research, 13(2), pp.184-9.
Polonsky, M.J. (1994), “Green marketing regulation in the US and Australia: the Australian checklist”, Greener Management International, l(5), pp. 44-53.
Porter, M.E. and van der Linde, C. (1995), “Green and competitive”, Harvard Business Review,73(5),pp.120-34.
Roe, B., Teisl, M.F., Levy, A. and Russell, M. (2001), “US consumers’ willingness to pay for green electricity”, Energy Policy,29(11),pp.917-925.
Rotter, J.B. (1971), “Generalized expectancies for interpersonal trust”, American Psychologist, 26(5), pp.443-50.
Rousseau, D.M., Sitkin, S.B., Burt, R., & Camerer, C.(1998), “ Not So Different After All: A Cross Discipline View of Trust”, Journal of Management, 23(3), pp. 393-404.
Schioell, W.F. (1993). “ Marketing Essentials”. Hwa-Tai Book Company,pp.155-157.
Schlosser, A.E., White, T.B. and Lloyd, S.M. (2006), “Converting web site visitors into buyers:how web site investment increases consumer trusting beliefs and online purchaseintentions”, Journal of Marketing, 70(2), pp.133-48.
Schurr, P.H. and Ozanne, J.L. (1985), “Influences on exchange processes: buyers’ preconceptions of a seller’s trustworthiness and bargaining toughness”, Journal of Consumer Research,11(4), pp.939-53.
Seretny, M. and Seretny, A. (2012), “Sustainable marketing - a new era in the responsible marketing development”,Foundations of Management, 4(2), pp. 63-76.
Sheth, J. N., Newman, B. I. & Gross, B. L.(1991) , “ Why we buy what we buy: A theory of consumption values” ,Journal of business Research, 22,pp. 159-170.
Sirdeshmukh, D., Singh, J. and Sabol, B. (2002), “Consumer trust, value, and loyalty in relational exchanges”, Journal of Marketing,66(1),pp.15-37.
Smith, Robert E. and William R. Swinyard (1982), “ Information Response Models: An Integrated Approach”,Journal of Marketing, 46 (Winter), PP. 81-93.
Spears, N. and Singh, S. N., (2004) “Measuring attitude toward the brand and purchase intentions”, Journal of Current Issues and Research in Advertising, 26(2), pp. 53-66.
Steenkamp, J.B.E.M. and Geyskens, I. (2006), “How country characteristics affect the perceived value of web sites”, Journal of Marketing,70(3), pp.136-50.
Stone, R.N. and Gronhaug, K. (1993), “Perceived risk: further considerations for the marketing discipline”, European Journal of Marketing,27(3) , pp. 39-50.
Sweeney, J.C. and Soutar, G.N. (2001), “Consumer perceived value: the development of a multiple item scale”, Journal of Retailing,77(2),pp.203-20.
Sweeney, Jillian C., Geoffrey N. Soutar, and Lester W. Johnson(1999), “The Role of Perceived Risk in the Quality-Value Relationship: A Study in a Retail Environment”, Journal of Retailing,75(1),pp.77-105.
Tan, S.J.(1999) , “Strategies for Reducing Consumers’ Risk Aversion in Internet Shopping ”,Journal of Consumer Marketing 16(2),pp.163-180.
Tam, J.L.M. (2004), “Customer satisfaction, service quality and perceived value: an integrative model”, Journal of Marketing Management,20(7/8),pp.897-917.
Tanaka,J.S.( 1993), “Multifaceted conceptions of fit in structural equation models ”, Testing structural equation models, pp.10- 39.
Tu,J.C.(2002), Product Sustainable Design: Green Design in Theory and Practice. Taipei: Asiapac Books Pte Ltd.
Van der Heijden, H., Verhagen, T. and Creemers, M. (2003), “Understanding online purchase intentions: contributions from technology and trust perspectives”, European Journal of Information Systems,12(1),pp.41-8.
Warrington, T., Abgrab, N. and Caldwell, H. (2000), “Building trust to develop competitive advantage in e-business relationships”, Competitiveness Review, 10(2), pp.160-168.
Wood, C.M. and Scheer, L.K. (1996), “Incorporating perceived risk into models of consumer deal assessment and purchase intent”, in Corfman, K.P. and Lynch, J.G. Jr (Eds), Advances in Consumer Research,23,Aassociation for Consumer Research, Provo, UT,pp.399-406.
Xiang, R. E., & Chen, Y. U. (2003), “ The Problems of Trust”, Journal of
Guangzhou University, 2(5),pp.92-96.
Yang, S.A., Wang, W.D., Chen, C.T., Tseng, C.Y., Chen, Y.N., Hsu, H.J. (2013),“ Fringe is necessary for maintenance of the germline stem cell niche in response to insulin insufficiency ”,382(1),pp.124-135.
Zeithaml, V. A.( 1988), Consumer perceptions of price, quality, and value: Ameans-end model and synthesis of evidence. Journal of Marketing.
Zucker, L. G. (1986), Production of trust: Institutional sources of economic
structure, pp.1840-1920, In Staw, B.W., & Cummings L.L. (Eds), Greenwich, CT:
JAI Press.
Zhuang, W., Cumiskey, K.J., Xiao, Q. and Alford, B.L. (2010), “The impact of perceived value on behavior intention: an empirical study”, Journal of Global Business Management, 6(2), pp.1-7.