臺灣博碩士論文加值系統

自中國於2013年提出「一帶一路」後至今，越來越多國家與國際團體加入支持「一帶一路」，「一帶一路」區域富含各種未開發天然資源、市場及商機。根據「2017一帶一路高峰論壇」及「World Bank of Data」資料顯示：一帶一路區域內大多數國家基礎設施較為落後，也是目前一帶一路的主要問題，近年中國與東南亞國家在各項基礎建設已展開各項合作及投資。由於一帶一路提倡資訊共享，若要達到多邊合作，必須建立良好的基礎建設及資訊交換平台，因此資訊業成為「一帶一路」的重點發展項目之一。本研究探討資訊業在「一帶一路」內外的商業模式差異，差異為何？為何有此差異產生？本研究將探討資訊業此兩方面的問題，藉以在未來「一帶一路」市場內，協助取得規模經濟及競爭者優勢。
本研究透過收集文獻及深度訪談分析後取得大型企業腾讯及中小型企業广晟公司的商業模式並進行分析得知：(1)由於基礎建設不足，很大程度地限制資訊業用以往的商業模式進行獲利，只能進行調整；(2)由於當地的人才及合作經驗不足，企業透過與當地合作或雇用當地人才來降低風險的效果不佳；(3)由於一帶一路涉及超過70個國家，各國發展現況均有差異，因此相關法律及規定也不一致且模糊，導致商業模式需要不斷調整，成本變動幅度高；(4)一帶一路區域內具有高度複雜的社會文化結構，很多地區衝突不斷，企業需要在安全設施及保護上投資大量資源確保人身安全威脅問題能得到改善，才能使商業模式正常運作；(5)資訊業在「一帶一路」內，商業模式進行調整的原因多來自外部環境變動的影響。
最後，根據分析結果提出對大型及中小型資訊業者提出未來在「一帶一路」商業模式規劃的建議，希望成為有助於企業降低投資風險，輔助企業取得長期競爭優勢的參考。

Since The Belt and Road Initiative (B&R) put forward by China in 2013, more and more countries and international organizations have joined in support of the "Belt and Road Initiative." The "One Belt and One Road" region is rich in various unexploited natural resources, markets and business opportunities.
According to the information from this study collected, because of the lack of infrastructure in the B&R region, it is also a major problem of the B&R. Although B&R advocates information exchange and sharing, but this requires adequate infrastructure development, so IT industry has become one of B&R's important industries. This study explores the differences in the business model of the information industry within and outside the B&R regions and how they come?
This study will explore the issues in the information industry in order to help achieve economies of scale and competitive advantage in the future B&R market.
This study obtained the literature review and in-depth interview to collect business model about Tencent enterprise and Widesoon enterprise, research results are as follows:
1. Due to the lack of infrastructure, the information industry is restricted to use the previous business model to make a profit. It can only be adjusted.
2. Due to lack of local talents and cooperation experience, companies are less effective in reducing risks by cooperating with local people or hiring local talents.
3. Since the B&R regions involves more than 70 countries, the development status of all countries is different, so the relevant laws and regulations are also inconsistent and vague, leading to the need for continuous adjustment of the business model, the cost will increase.
4. There is a highly complex social and cultural structure in the B&R regions, some areas still conflicting now. Enterprises need to invest a lot of resources in security facilities and make sure personal security threats can be improved. After that, their business models can be executed correctly.
5. The reasons for the adjustment of the business model are mostly caused by changes in the external environment in B&R regions.
According to the research results, this study provides business model suggestions to IT enterprises, and hope to become a reference for companies that can help reduce their investment risks and achieve long-term competitive advantages.

摘要 i
ABSTRACT ii
誌謝 iii
Table of content iv
List of Table vi
List of Figures vii
Chapter 1 1
1.1 Introduction 1
1.2 Research motive 2
1.3 Research purpose 3
1.4 Research process 4
Chapter 2 Literature Review 6
2.1 Business model 6
2.1.1 Definition of business model 6
2.2 Business Model Canvas 13
2.3 Business Model Innovation 16
2.3.1 Business Model Innovation with Business Model Canvas in IT industry 16
2.4 The Belt and Road Initiative 17
2.4.1 The Belt and Road Initiative overview 18
2.4.2 The Belt and Road Initiative region infrastructure construction 20
2.4.3 IT industry business opportunities in The Belt and Road Initiative regions 24
2.5 PESTLE analysis 25
2.5.1 PESTLE factors definition 27
2.5.1 When to use PESTLE analysis 28
Chapter 3 Research methods 30
3.1 Research methods 30
3.1.1 Literature review 30
3.1.2 In-depth interview 30
3.2 Research framework 31
3.3 IT companies overview and introduction 33
3.3.1 Widesoon enterprise introduction 33
3.3.1.1 Widesoon enterprise’s products and services 34
3.3.1.2 Widesoon 's business strategies in recent years 34
3.3.2 Tencent enterprise introduction 35
3.3.2.1 Tencet enterprise’s products and services 35
3.3.2.2 Tencent's business strategies in recent years 36
3.3.2.3 Tencent's business model in different periods in China 36
3.3.2.4 Tencent's business strategy in B&R regions 41
Chapter 4 Research Analysis 42
4.1 Business model canvas in IT enterprise 42
4.1.1 Widesoon Business model canvas 42
4.1.2 Tencent Business model canvas 44
4.1.3 Widesoon Business model canvas in B&R 45
4.1.4 Tencent’s Business model canvas in B&R 46
4.2 External risks in B&R 48
4.3 Cross comparison 49
Chapter 5 Conclusion and Recommendation 53
5.1 Research results 53
5.1.1 Known issues in B&R regions and impacts on IT enterprises 54
5.1.2 Impacts of B&R environment on large IT enterprises 54
5.1.3 Impacts of B&R environment on medium- small sized IT enterprise 56
5.2 Suggestions 58
5.2.1 Suggestions for large IT companies 58
5.2.2 Suggestions for medium-small sized IT companies 59
5.3 Research limitations 60
5.4 Future research directions 60
Reference 62
Appendix: Questionnaire 64

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