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研究生:童氏茶眉
研究生(外文):Dong Thi Tra My
論文名稱:台灣消費者對食物安全之知識、態度及做法 - 以LHU大學學生為例
論文名稱(外文):The Knowledge, Attitude and Practice of Taiwanese consumers towards food safety issues – A case study of college students in LHU
指導教授:黃深勳黃深勳引用關係莊俊儒莊俊儒引用關係
指導教授(外文):Huang, Sheng-ShiungChing, Gregory
口試委員:卓建道黃深勳莊俊儒
口試委員(外文):Cho, JamesHuang, Sheng-ShiungChing, Gregory
口試日期:2014-05-28
學位類別:碩士
校院名稱:龍華科技大學
系所名稱:企業管理系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2014
畢業學年度:102
語文別:英文
論文頁數:89
中文關鍵詞:食品安全KAP調查模型台灣大學學生
外文關鍵詞:food safetythe KAP survey modelTaiwancollege student
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過去二十年來,廣泛的食品安全醜聞以及暴發食品和食源性引發的疾病,已帶來全球性之隱憂,但卻也引起消費者和食品管理當局對食品安全的關切與注意。因此,食品安全問題已成為目前社會中有關人們健康的全球性議題。台灣在2011年和2013年遭受兩次嚴重的食品安全醜聞後,台灣消費者對食品安全問題已顯現出擔憂和疑慮之態度。本研究旨在運用KAP量測模型,研究台灣消費者對食品安全問題的知識,態度和作為,並檢視食品安全三個面向(K - A - P)的相關性。研究進行以LHU大學學生為問卷調查對象,問卷調查採隨機抽樣調查方式,樣本回收計有369位同學參與問卷填答。研究結果顯示學生在食品安全上之知識有積極正向影響他們對食品安全上的態度和行為。結果亦顯示有必要加強學生對食品安全之知識以及對食品安全之信任。此外,本研究結果可提供政府單位、學術界和食品業界作為食品安全議題研究上之參考。研究結果所修飾之模型,希望也能在後續研究者的理論運用上提供參考。
Within the last two decades, the widespread food scandals, global fears of food and foodborne outbreaks highlight consumers’ concerns and authorities’ attention to food safety (Banati, 2011). Therefore, food safety issue is presently a global health-related concern in community. In Taiwan, after suffering two severe food scandals in 2011 and 2013, Taiwanese consumers have responded in worries and confusion. The study aims to investigate consumers’ knowledge, attitude, and practice extent towards food safety issue in Taiwan through KAP survey model as well as to examine correlation of three dimensions (K – A – P) in this theme. The research is designed as a case study of students in LHU. It uses the quantitative method by questionnaire distribution. There are 369 participants in this study. The findings denote knowledge has positive impact students’ on both their attitude and behavior. Furthermore, the result shows the need to enhance knowledge of students as well as their confidence in food safety issue. Thenceforth, this brings out some practical contribution for the academia, food industry and government. Besides, the improved model is suggested in theoretical contribution.
ABSTRACT i
摘要 ii
Acknowledgement iii
Tables of contents v
List of tables vii
List of figures viii
1. Introduction 1
1.1. Background 1
1.2. Motivation 2
1.3. Model application and objectives 3
1.4. Contributions 4
1.5. Framework of the paper 4
2. Literature review 5
2.1. Food safety 5
2.1.1.Food safety in Taiwan 9
2.1.2.Food safety of college students 11
2.2. The KAP survey model 12
2.3. Knowledge 14
2.3.1.General knowledge 14
2.3.2.Information sources 15
2.3.3.Responsibility awareness 16
2.4. Attitude 18
2.4.1.Organic food 18
2.4.2.Willingness to pay 19
2.4.3.Consumer confidence 20
2.5. Practice 21
2.5.1.Eating frequency (at dining-units) 21
2.5.2.Dining-units selections 22
2.5.3.Label information 23
2.6. The model and hypotheses development 26
3. The methodology 27
3.1. Research and method design 27
3.1.1.Research design 27
3.1.2.Method design 27
3.2. The instrument- the KAP survey design 27
3.3. Research process 30
3.3.1.Questionnaire evaluation and translation30
3.3.2.Pilot test 30
3.3.3.Questionnaire distribution 30
3.3.4.Research population and data collection 30
3.4. Statistical analysis 30
3.4.1. Descriptive (frequency descriptive for demographic characteristics and dependent factor) 30
3.4.2.Factor analysis 31
3.4.3.Reliability 32
3.4.4.Mean and standard deviation descriptive 32
3.4.5.t- test (independent-samples t-test) 32
3.4.6.ANOVA 32
3.4.7.Correlation 33
3.4.8.Structure equation modeling (SEM) 33
4. Results & discussions 34
4.1. Descriptive for demographic characteristics 36
4.2. Descriptive, t-test, and ANOVA for dependent factor 37
4.3. Factor Analysis 40
4.3.1.KNOWLEDGE dimension 40
4.3.2.ATTITUDE dimension 42
4.3.3.PRACTICE dimension 44
4.4. Reliability, mean, and standard deviation (SD) 45
4.4.1.Reliability, mean, and standard deviation of dimensions and factors 45
4.4.2.Mean and standard deviation of question items of each dimension 47
4.5. t – test 52
4.5.1.t-test for Gender group 52
4.5.2.t-test for Foodborne-illness experiences group 53
4.5.3.t-test for “Monthly food spending (NTD)” group 54
4.6. ANOVA 57
4.7. Correlation 59
4.8. Structure Equation Modeling (SEM) 60
5. Conclusion 63
5.1. Summary of findings 63
5.2. Contribution 65
5.2.1.Practical contribution 65
5.2.2.Theoretical contribution 68
5.3. Limitation 68
5.4. Further research suggestion 69
References 70
Appendix 1 - English survey 80
Appendix 2 – Chinese survey 84
Appendix 3 – Results of qualitative research conducted with Vietnamese interviewees 88

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