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Nowadays, in generally traditional insurance companies or insurance brokers different in nature, the market of insurance is still significantly faced problems of recruitment and human resources. Shortage of manpower is one of the difficulties commonly faced by nearly all insurance companies, insurance brokers and financiers. As far as the nature of business is concerned, insurance industry is actually more difficult and challenging, especially the industry of insurance brokers. Traditional insurance companies usually provide more abundant resources in training, and is more comprehensive and mature in the training system. In contrast, salesmen of insurance brokers are usually seniors transferred from other insurance companies, that is, they already have knowledge, ability and customers for marketing insurance to a certain degree. Therefore, most insurance brokers won’t provide too much training resources, which is also the deficiency of insurance brokers compared to insurance companies. The system of every insurance brokers is seemingly alike, however, because of the great competition in attracting talents, how to win, to reach a win-win relationship between labor and management, to get a good record in the retention ratio of recruitment, and to make the organization continuously develop and the company sustainably operate, all the factors having influence on the retention ratio, from new staff training and salary system design of every insurance companies and insurance brokers, would be the focus of this study.
Conclusion of the study: the number of staff administered between 4-6 and 6-10 is higher than that between 0-3 at the degree of cognitive need for “orientation of sound system image”. The number of staff administered between 6-10 is higher than that more than 11 at the degree of cognitive need for “orientation of sound system image”.
Therefore, it is suggested that insurance brokers should make heterogeneously cooperative contracts for new staffs in personal marketing or transferring between organizations.
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