臺灣博碩士論文加值系統

本研究主要目的為探討(1)均一教育平台使用者的「知覺易用性」對「知覺有用性」、「知覺趣味性」及「知覺便利性」，及(2)「知覺有用性」、「知覺趣味性」及「知覺便利性」對「行為意圖」之影響。本研究以結構式問卷調查岡山國中均一教育平台使用者，共完成340份有效問卷。經過因素分析確保各構面信效度後，本研究以迴歸分析來驗證研究假設。研究結果發現：知覺易用性會正向影響知覺有用性、知覺趣味性與知覺便利性，而知覺有用性、知覺趣味性與知覺便利性會正向影響使用意願。根據研究結果，我們建議：均一教育平台應同時提升系統有用性、易用性、趣味性與便利性，以有效提升使用者的使用意願。

The purpose of this study was to explore: (1) the effects of perceived ease of use on the perceived usefulness, perceived playfulness, and perceived convenience towards the Junyi Academy Platform, and (2) the effects of perceived usefulness, perceived playfulness and perceived convenience on behavioral intention to use Junyi Academy Platform. For this purpose, the present study designed a structured questionnaire according to the constructs concerned and conduct a survey on the users of the Junyi Academy Platform at Gangshan Junior High School. A total of 340 valid samples were finally collected for the empirical study. The results showed that the perceived ease of use had significant and positive effects on perceived usefulness, perceived playfulness and perceived convenience. Moreover, perceived usefulness, perceived playfulness and perceived convenience had significant and positive effects on the behavioral intention. Based on these findings, this study suggested that the administration should make efforts to improve Junyi Academy Platform in terms of its usefulness, ease of use, playfulness and convenience in order to enhance users’ intention to use the system.

中文摘要 i
英文摘要 ii
致謝 iii
目錄 iv
表目錄 vii
圖目錄 viii
一、緒論 1
1.1研究背景與動機 1
1.2研究目的 4
1.3研究流程 5
二、文獻探討 7
2.1數位學習 7
2.1.1數位學習 7
2.1.2數位教材 20
2.2均一教育平台 22
2.2.1數位學習平台 22
2.2.2均一教育平台 32
2.3科技接受模式 36
2.3.1理性行為理論(TRA) 36
2.3.2計畫行為理論(TPB) 38
2.3.3科技接受模式(TAM) 40
2.4知覺趣味性 46
2.4.1趣味性的探索 46
2.4.2知覺趣味性之相關研究 47
2.5知覺便利性 49
2.5.1知覺便利性定義 49
2.5.2知覺便利性類型 52
2.5.3知覺便利性相關研究 54
三、研究方法 55
3.1研究架構 55
3.2研究假設 56
3.3研究變數之衡量57
3.4問卷設計 58
3.5資料蒐集與研究對象 62
3.6資料分析方法與工具 62
四、統計分析結果 64
4.1樣本結構分析 64
4.2敘述性統計分析 67
4.3效、信度分析 69
4.3.1效度分析 69
4.3.2信度分析 71
4.4相關係數分析 72
4.5迴歸分析 73
4.5.1知覺易用性對知覺有用性之迴歸分析(H1) 73
4.5.2知覺易用性對知覺趣味性之迴歸分析(H2) 74
4.5.3知覺易用性對知覺便利性之迴歸分析(H3) 74
4.5.4知覺有用性、知覺趣味性及知覺便利性對使用意圖之迴歸分析(H4, H5, H6) 75
4.5.5知覺易用性經由知覺有用性、知覺趣味性及知覺便利性對使用意圖之強度分析 76
4.6資料分析結果彙整 77
五、結論與建議 79
5.1研究結果彙整 79
5.2研究貢獻 80
5.3管理意涵 81
5.4研究限制 82
5.5未來研究方向 83
參考文獻 85
附錄 103

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