臺灣博碩士論文加值系統

Taiwan Sunshine (Taipei Shi En Mei Xie Hui台北市恩美協會) was started in 2009 to address the needs of families touched by disabilities in Taiwan. Taiwan Sunshine does this by not only meeting a need that exists within the families of children with special needs, but also by meeting a need that exists for people to be involved in an authentic social service organization. This organization provides a channel for social change as the volunteers working with special needs children are educated and changed by the experience.

Through developing this business plan, Taiwan Sunshine has become more aware of where it fits into the picture of non-profit organizations in Taiwan, and what it needs to do to continue growing and maturing as an organization. The development of this business plan illuminated areas of weakness in Taiwan Sunshine’s organization and its need to extend its vision to more stakeholders as well as other key factors needed for long-term sustainability.

Table of Contents
1. Introduction 1
2. Background of Enterprise 3
2.1 Mission Statement: 4
2.2 Vision Statement: 4
2.3 Core Values: 4
3. Market Analysis 5
3.1 Target Market and Population 5
3.2 Organizations Serving the Market Needs 9
3.3 Partnerships 11
4. Programs and Services 13
4.1 I Am A Hero Games 14
4.1.1 Value Provided to Special Needs Students: 15
4.1.2 Value Provided to Parents of Special Needs Students: 16
4.1.3 Value Provided to Local City Government 16
4.1.4 Value Provided to Hosting School: 17
4.1.5 Value Provided to “Buddies” 17
4.1.6 Value Provided to Staff 18
4.1.7 Cost to Participants: 19
4.2 School Outreach 20
4.3 Community Training 21
5. Taiwan Sunshine Business Model 22
5.1 Customer Segments 23
5.2 Channels 23
5.3 Customer Relationship 23
5.4 Key Activities 23
5.5 Key Resources 24
5.6 Key Partners 24
5.7 Cost Structure 24
5.8 Revenue Streams 24
5.9 Value Proposition 25
6. SWOT Analysis 26
6.1 Strengths 26
6.2 Weaknesses 27
6.3 Opportunities: 28
6.4 Threats 28
7. Marketing Plan and Sales Strategy 29
8. Organization Management and Business Development 32
8.1 Legal Name and Form of Business 33
8.2 Governance 33
Organizational Chart 34
8.3 Development 35
8.4 Strategy for Achieving Growth 35
9. Financials 36
9.1 Projected Budget 36
9.2 Income 39
9.2.1 Donations 39
9.2.2 Grants 39
9.2.3 Fundraisers 39
9.2.4 Sponsors 40
9.3 Expenses 40
9.3.1 Personnel Costs 40
9.3.2 Facility and Administrative Costs 40
9.3.3 Promotional Material 41
9.3.4 Programs 41
10. Milestones Achieved to Date 42
11. Transformation to Sustainability 43
11.1 Key Factors Survey 44
11.2 Survey Solutions 47
11.2.1 Addressing a Lack of Volunteers 48
11.2.2 Addressing a Lack of Donations 50
11.2.3 Lack of Full-Time Staff 54
11.2.4 Lack of Local Chinese Founders 56
12. Conclusion 59
References 61
Appendices 64
Appendix 1: Sample Hero Game Schedule 64
Appendix 2: Parent Testimony from “I Am a Hero Games” 65
Appendix 3: Sample Service Learning Reflection Activity for “Buddies” 66
Appendix 4: Hero Games Sponsorship Pricing 67
Appendix 5: I Am A Hero Games Volunteer Sheet 68
Appendix 6: Taipei Times News Article 70
Appendix 7: Centered In Taipei Magazine Article 71
Appendix 8: Taiwan Sunshine Hero Game Poster 73

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