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研究生:林煒揚
研究生(外文):Lin, Wei-Yang
論文名稱:以混合方法探索擴增實境遊戲的使用者經驗
論文名稱(外文):Investigating user experience of mobile augmented reality game through mixed methods
指導教授:陶振超陶振超引用關係
指導教授(外文):Tao, Chen-Chao
口試委員:張永儒王浩全
口試委員(外文):Chang,Yung-JuWang, Hao-Chuan
口試日期:2017-01-19
學位類別:碩士
校院名稱:國立交通大學
系所名稱:傳播研究所
學門:傳播學門
學類:一般大眾傳播學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:139
中文關鍵詞:混合方法使用者經驗寶可夢手遊擴增實境量表發展
外文關鍵詞:mixed methodsuser experiencepokemon goaugmented realityscale development.
相關次數:
  • 被引用被引用:2
  • 點閱點閱:747
  • 評分評分:
  • 下載下載:261
  • 收藏至我的研究室書目清單書目收藏:4
混合方法可以視為使用者經驗研究的一項選擇。我該怎麼評估這項產品?有什麼可遵循的步驟?要用什麼評估該系統功能?這都牽涉必須考慮要用什麼方法執行並解決問題,而近年來,混合方法作為第三大研究方法逐漸引起學界的興趣與嘗試,亦有固定比例的混合方法實證研究問世各大期刊當中。不過作為應用於使用者經驗研究的討論仍屬偏少。
而本研究實際應用兩大設計類型(解釋型設計與探索型設計)評估使用者經驗,以智慧型手機遊戲Pokemon GO產品為例,並探索混合方法運用在使用者經驗的可能性。最後本研究根據施行的實證研究,提出了修改版本的解釋型設計,亦提出當前混合方法面臨的問題與未來可能性。
本研究藉此作為探討混合方法施行於使用者經驗的可能性,從方法的發展與定義的釐清、討論施行的步驟與檢視使用者經驗目前運用的概況,並確認混合方法基本類型的使用,企圖未來該方法在學界的普及化,與實務界有參考的價值。
Mixed methods could be an alternative when it comes to user experience study. How do I evaluate this product? Is there any step that I could follow? What can I use to identify the usability of this systematic function? All of these concepts and questions should be thought about their research methods. Recently, mixed methods have been gaining their popularity as ‘the third research paradigm’, sharing research market with other methods in journals.
Unfortunately, the consideration of mixed methods in user experience is less than any other research methods. Therefore, the current study used two mixed methods design to evaluate user experience. By using mobile game “ Pokemon GO” as the sample, we successfully confirmed that user experience could be investigated through mixed methods. At the end of the study, we rectified the explanatory mixed design and suggested the challenge of mixed methods.
In sum, the current study demonstrated the development of mixed methods, their divergent definitions, the steps to follow, the application in user experience study, and the use of basic mixed design, in the hope of making mixed methods more accessible and valuable.
中文摘要 I
Abstract II
目錄 III
表目錄V
圖目錄VI
第壹章、研究背景與目的 1
第一節、前言 1
第二節、研究重要性 1
第三節、研究架構 2
第貳章、文獻探討 3
第一節、何謂混合方法 3
第二節、混合方法的類型 5
第三節、混合方法施行要點 8
第四節、在使用者經驗研究中使用混合方法 12
第參章、研究一 17
第一節、前言 17
第二節、研究方法 17
第三節、研究結果 21
第四節、量質視覺化整合 27
第五節、研究討論 29
第肆章、研究二 32
第一節、前言 32
第二節、研究方法 33
第三節、研究結果 36
第四節、研究討論 42
第伍章、討論與結論 43
第一節、研究發現與討論 43
第二節、研究限制與未來研究方向 45
參考文獻 47
附錄 60
附錄一、研究一實驗招募問卷 60
附錄二、研究一實驗同意與說明書 62
附錄三、研究一實驗施測問卷 66
附件四、研究一實驗訪談逐字稿 68
附件五、研究二訪談逐字稿 102
附錄六、研究二質化訪談初步題項 130
附錄七、使用者經驗研究中採用混合方法之論文分類解析 132
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