臺灣博碩士論文加值系統

過去幾年來，隨著金融商品及金融市場的蓬勃發展，結構型商品在美國、歐洲以及台灣等地區銷售都有明顯的成長，結構型商品成為投資人進行資產配置時一種重要的投資組合。近幾年結構型商品在許多地區的銷售金額皆呈現倍數的增長，散戶零售市場的銷售是最主要的推動力量。但是，結構型商品組成複雜，與過去散戶主要的投資工具股票、債券或共同基金等無法相提並論，因而造成了結構型商品在世界各地的散戶零售市場引發了無數的爭議及法律訴訟。在台灣，結構型商品市場非常龐大，近期更不斷爆發爭議，皆因為投資人在做出投資決策時，被銷售機構提供的資訊所誤導。因此，我們有必要了解商品提供者或銷售機構所提供的資訊是否充足？資訊是否可以被投資人清楚並正確的了解？資訊的呈現方式是否會誤導投資人或有任何誇大成分？
本文以結構型商品為例，探討散戶零售市場的資訊議題。第一，介紹目前結構型商品在美國及台灣市場的銷售概況，並說明結構型商品在台灣財富管理業務中的重要性。第二，介紹結構型商品，使投資人更能了解結構型商品的各種特性。第三，探討歐美國家及台灣有關結構型商品之資訊提供的相關法律規範。第四，根據目前台灣結構型商品市場所提供給散戶之廣告文宣、產品說明書等，以案例說明目前的銷售機構所提供資訊是否充足、清楚、平衡且沒有誤導以及資訊能否為投資人所了解？最後，就目前我國銷售機構提供散戶投資人連動債商品資訊時應注意事項提出建議。

Over the past several years, with the rapid growth in financial markets and in diverse product offerings, there was solid evidence of sales increase in structured products in United States, Europe and Taiwan. Structured products have become a key component in investors’ portfolio allocations. In many regions where structured products growth has flourished, sales to common investors have been an important contributing factor. Compared to stocks, bonds or mutual funds, structured products are far more complex. Thus, their sales have resulted in numerous disputes and law suits globally. In Taiwan, the market for structured products is large and demand for them is high. However, due to their complexity, investors find it difficult to understand the true nature of the products, resulting in the recent uptrend of disputes. Thus, there is a need for investors to figure out whether the product information provided by selling agencies is accurate or not? Could the information be clearly and concisely understood by investors? Could the presentation of product information misled investors or contain exaggerated contents?
This thesis will be focused on structured products and provide details to the following discussion points. First, introduce some market statistics of structure products in both United States and Taiwan and discuss the importance of structure products in Taiwan’s wealth management business. Second, introduce what structure products are and their distinct features, thus enabling better understanding by investors. Third, discuss the regulations of structured products in United States, United Kingdom, Hong Kong and Taiwan. Fourth, using information provided by the structured notes community in Taiwan, discuss whether the information provided are accurate, unbiased and/or easily understood by investors. Finally, provide recommendations to the Taiwan structured notes community on issues of concern when presenting structured products information.

目 錄
第一章 緒論 1
1-1 研究動機 1
1-2 文獻探討 2
第二章 結構型商品之市場現況 6
2-1 美國結構型商品市場現況 6
2-2 我國結構型商品(連動債)市場現況 8
第三章 結構型商品 11
3-1 結構型商品之類型 12
3-2 結構型商品之收益型態 12
3-3 結構型商品之發行方式 13
3-4 結構型商品之成本結構 15
第四章 結構型商品引發之爭議及相關之法律規範 16
4-1 結構型商品引發的爭議與訴訟 16
4-2 國外結構型商品資訊傳遞的法律規範 19
4-3 我國結構型商品資訊傳遞的法律規範 21
第五章 以我國連動債商品廣告文宣為例 23
5-1 案例一：3年期美元「光輝亞洲」股票型連動債券。 26
5-2 案例二：麻雀變鳳凰 33
5-3 案例三：日本五強2 39
5-4 廣告文宣傳遞資訊常見問題 45
第六章 如何改善目前散戶零售市場的狀況 49
第七章 結論 53
參考文獻 55
附錄 57

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