臺灣博碩士論文加值系統

本文主要之結論如下: 1.「直銷」,乃指一種將產品與服務直接從生產者
移轉到顧客手中的一種互動的行銷方式。其目的乃在減少被通路控制或控
制通路。「多層次傳銷」,乃指一種組織,參加者給付一定代價以取得推廣
、銷售商品或勞務及介紹他人參加之權力,參加人除可因而獲得佣金、獎
金或其他經濟利益之外,並可透過自己所推薦、訓練而建立之銷售網來從
事銷售,並獲取其差額利潤。其目的乃在積極複製層級以擴大銷售網。「
老鼠會」,其外觀與運作類似於多層次傳銷,但其本質並不在銷售商品或勞
務,而在訛詐金錢。 2.多層次傳銷公司之設立必須向公平會報備才許成
立,同時多層次傳銷公司內部結構亦如普通的公司一般,依功能別及地區別
來建構。 3.多層次傳銷公司提供一個優渥的獎金分配制度,並經由簽約方
式允許傳銷商銷售其產品;然而另一方面,傳銷公司卻又在契約上極力撇清
與傳銷商並無雇傭等任何法律關係,傳銷公司這種要業績卻不肯負明確責
任的態度,往往造成傳銷商的質疑與離去。 4.傳銷事業的發展,無論是公
司或傳銷商,都必須有一個「夢」來驅動。然而夢想必須有現實面的環境
結構來配合否則費心構建的傳銷網有將如建在沙灘上般的易崩潰。

The main conclusions of this essay are: 1.(1) "Direct
Marketing," is a sales way that transfers the products and
service from the producer to the customer with- out
wholesale. The service from the producer to the customer
without wholesale. The purpose is to reduce being controlled
by passage-way or controlling passage-way. (2)" Multilevel
Marketing," is an organization, the partici- pants must pay to
gain the right to extend, sell the commodi- ty or service, and
introduce other people to join in. The participants may
gain the commission, bonus or other profits;besides, they
can do the selling through the network they create by
recommending and training, and get the profits from the
difference of the prices. The purpose is to duplicate
the level to extend the network. (3)The shape and the
management of "Mouse Club, " are similar to multilevel
marketing. However, the essence is not selling the commodity or
service but extorting money. 2. The multilevel marketing
companies cannot be established without Fair Trade
Committee''''s permission. Meanwhile, multilevel marketing
company''''s inward structure, just like the ordinary companies,
is constructed in accordance with the difference of function
and region. 3. Multilevel companies provide a handsome system
of bonus dis- tribution, and by making a contract, allow
marketing merchants to sell the goods. On the other hand,
marketing companies exclude the relationship between
marketing merchants in law, such as employment, agency,
broker of commission. Marketing companies'''' attitude, which
yearns for sales volume, but not takes precise
responsibility, always causes marketing merchants''''
questioning and withdrawing.