臺灣博碩士論文加值系統

本研究針對我國散裝國輪公司關鍵成功因素與經營績效進行分析，主要分為三大部分：第一部分主要探討我國散裝國輪公司經營關鍵變數的重要程度看法與實際現況衡量的差異，進而篩選經營關鍵成功因素；第二部分乃將我國散裝國輪公司區分成高、低績效群體，檢定兩群體的績效表現是否具有差異性；第三部分檢定高、低績效散裝國輪公司對經營關鍵成功因素的掌控程度是否有差異性存在。
根據本研究發展「散裝船經營KSF量表」之問卷調查，採用因素分析、集群分析、判別分析、配對樣本檢定、獨立樣本檢定等統計分析方法，研究結果發現，我國散裝國輪公司在經營關鍵變數的重要性看法與實際現況具有顯著的差異，且在30項經營關鍵變數的掌控上，仍有努力改善的空間。依據經營績效的檢定將我國散裝國輪公司區分為高低績效群體，兩群體的績效表現具有顯著的差異，但對於關鍵成功因素的掌控具有一致性，表示不論績效表現的高低，我國散裝國輪公司都能據以掌控關鍵成功因素。

This study examines the relationships between the key success factors and performance of the national (ROC-Flag) bulk shipping in Taiwan. This paper focuses on three main discussions as follows: (1) exploring the difference between importance of operational key variable and actual performance; (2) identifying national bulk shipping firms into two categories – high performance and low performance – and examining the difference between these two categories; (3) evaluating the relationship between the key success factors and performance between these two categories.

From questionnaire, using factor analysis, cluster analysis, discriminate analysis and T-testing, this research made the conclusions as below: (1) the difference between the importance of operational key variable and actual performance of national bulk-flag corporation is evident and more efforts are needs to control the thirty operational key variable. (2) Based on the evaluation of operational performance, the national bulk-flag corporation can be classified into two categories – high performance and low performance. There is significant distinction found in their performance but national bulk-flag corporation well manage the key success factors no matter it is high performance or low performance.

中文摘要…………………………………………i
英文摘要…………………………………………ii
誌謝………………………………………………iii
目錄………………………………………………iv
圖目錄……………………………………………vi
表目錄……………………………………………vi

第一章 緒論………………………………1
1.1 研究背景與動機…………………………1
1.2 研究目的…………………………………8
1.3 研究流程…………………………………8

第二章 文獻回顧…………………………10
2.1 散裝航運經營相關文獻…………………10
2.2 關鍵成功因素相關文獻…………………17
2.3 經營績效相關文獻………………………21
2.4 綜合評析…………………………………25

第三章 研究方法…………………………27
3.1 研究對象…………………………………28
3.2 研究變項之操作性定義與衡量…………28
3.3 問卷設計與調查…………………………30
3.4 信度與效度之分析………………………31
3.5 資料分析方法……………………………31

第四章 研究結果…………………………33
4.1 經營關鍵變數分析………………………33
4.2 關鍵成功因素分析………………………41
4.3 經營績效因素分析………………………46
4.4 經營績效集群分析………………………47
4.5 績效群體關鍵成功因素分析……………51

第五章 結論與建議………………………54
5.1 結論………………………………………54
5.2 建議………………………………………56

參考文獻……………………………………59

附件：散裝航運業關鍵成功因素之研究問卷調查表…63


圖目錄
圖1-1 研究流程………………………………………………9
圖2-1 績效衡量架構圖………………………………………22
圖3-1 研究架構………………………………………………27
圖4-1 集群分析樹形圖………………………………………49

表目錄
表1-1 我國進出口海運總量之變化…………………………2
表1-2 92年度100總噸以上營運客、貨國輪統計表………3
表1-3 近五年現有100總噸以上營運客、貨國輪統計表…3
表1-4 92年度100總噸以上營運客、貨船舶種類統計表…4
表1-5 我國大宗貨物進出口之主要地區及概況……………5
表1-6 主要散裝乾貨輪船型之比較…………………………6
表1-7 92年度100總噸以上散裝國輪船舶種類及載重噸…7
表2-1 散裝航運經營相關文獻彙整…………………………15
表2-2 關鍵成功因素相關文獻彙整…………………………20
表2-3 經營績效相關文獻彙整………………………………24

表3-1 經營關鍵變數之衡量…………………………………28
表3-2 經營績效變數之衡量…………………………………30
表4-1 經營關鍵變數重要程度看法之效度與信度分析……34
表4-2 經營關鍵變數重要程度之看法………………………35
表4-3 經營關鍵變數實際現況之效度與信度分析…………37
表4-4 經營關鍵變數實際現況分析…………………………38
表4-5 經營關鍵變數重要程度與實際現況之差距分析……40
表4-6 各因素轉軸組型矩陣負荷量…………………………42
表4-7 選取因素特徵值統計分析……………………………42
表4-8 散裝國輪公司經營關鍵成功因素……………………45
表4-9 經營績效變數評估之效度與信度分析………………46
表4-10經營績效變數因素分析………………………………47
表4-11經營績效變數之評估…………………………………48
表4-12散裝國輪公司集群合併過程…………………………48
表4-13判別效果檢定…………………………………………50
表4-14分群獨立樣本檢定……………………………………51
表4-15高低績效對關鍵成功因素獨立樣本檢定……………52表4-16高低績效群體對各項關鍵成功因素之檢定…………53

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