臺灣博碩士論文加值系統

　　利用自然環境資源發展生態旅遊，是台灣許多部落期望的產業，然而，在發展上，乃需要各方的鼎力協助和配合，方能容易達成。因此，本研究採用文獻資料蒐集，並透過田野調查等質性研究方法，針對墾丁國家公園內的社頂部落地區進行實際觀察和深度訪談，以台灣梅花鹿為吸引力之野生動物的生態旅遊為主題，進行研究，研究結果發現：社頂部落的自然生態資源和文史資料極為豐富，且台灣梅花鹿的復育是台灣首度嘗試大型哺乳動物復育計畫，結果相當成功。因此，若能結合社頂部落相鄰地區的景觀，發展成為日本的奈良鹿園之經營模式，其可行性極高，唯對鹿隻損害作物的問題，造成其和部落農民的衝突，以及對部落居民的環保和生態保育工作觀念，則有待加強宣導。

　　An ecological tourism that uses natural environment has been the desirable business model for many tribes in Taiwan. However, the success of this model requires coordination and assistance from various parties in practice. Therefore, this research aims to study the practicality of capitalizing on Formosa Sika Deer to develop ecological tourism in Sheding Village within Kenting National Park. Though fieldwork and in-depth interviews, this research has established that the advantages are the rich natural resources in Sheding Village, the detailed cultural and historical documentation about the village, and the success of the restoration plan of Formosa Sika Deer. Therefore, it is highly likely to develop a similar business model to Nara Park in Japan provided the development can combine available resources in the vicinity of Sheding Village. Nevertheless, the success will also need to depend on adequately communicating the notion of ecology and environmental protection to the villagers and managing the potential damage to agricultural crops as well as the relationship with local farmers.

中文摘要 i
英文摘要 ii
目錄 iii
表目錄 vii
圖目錄 viii

第一章 緒論 1
1.1 研究背景 1
1.2 研究動機 3
1.3 研究目的 6
1.4 研究的重要性 7
第二章 文獻探討 10
2.1 生態旅遊相關文獻探討 10
2.1.1 生態旅遊之定義 10
2.1.2 生態旅遊之意涵 12
2.1.3 生態旅遊的新發展 15
2.2 日本「奈良之鹿」為旅遊吸引力之探討 17
2.3 野生動物為吸引力之旅遊相關文獻探討 20
2.3.1 觀光野生動物正面影響之文獻資料20
2.3.2 觀光野生動物負面影響之文獻資料 23
2.4 台灣梅花鹿生態文獻分析 27
2.4.1 梅花鹿 27
2.4.2 台灣梅花鹿復育計劃狀況 31
2.5 「鯊魚化鹿」話台灣 34
2.6 社頂部落生態旅遊 37
2.6.1 社頂部落生態旅遊起源37
2.6.2 社頂部落的梅花鹿生態旅遊行程簡介 41
第三章 研究方法與步驟 42
3.1 研究架構42
3.2 研究對象暨研究範圍 43
3.3 資料蒐集 44
3.3.1 文件分析 44
3.3.2 田野調查 44
3.4 研究流程 48
3.5 研究的信度和效度 50
第四章 研究結果分析 52
4.1 野生動物旅遊文史研究結果 52
4.1.1 早期龜仔角部落的風俗民情軼事 52
4.1.2 台灣與「鹿」相關地名由來之傳說 59
4.2 直接實地觀察研究結果 67
4.2.1 社頂自然公園生態景觀之分析 67
4.2.2 巡鹿觀星之旅 69
4.2.3 梅花鹿對生態環境的影響 71
4.3 深度訪談研究結果 72
4.3.1 議題的發展和對話之論述 73
第五章 結論與建議 101
5.1 結論 101
5.1.1 獨特的人文風俗民情 101
5.1.2 特殊的自然景觀 102
5.2 建議102
5.2.1 對社頂永續發展旅遊的建議 102
5.2.2 對後續研究者之建議 104
參考文獻 105
中文部分 105
英文部分 107
日文部分 113
附錄 114
附錄一 訪談大綱 114
附錄二 訪談逐字稿 117

表目錄
表3.1 深度訪談受訪者及執行狀況表 45
表3.2 實地直接觀察狀況表 47
表4.1 檢視墾丁社頂部落落實八項生態旅遊之評估表 99

圖目錄
圖3.1 研究架構圖 42
圖3.2 研究流程圖 49

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