臺灣博碩士論文加值系統

網際網路的蓬勃發展改變了人們表達自己以及與他人互動的方式，進而使得線上評論內容影響了消費者的決策。目前企業開始重視消費者在網上的評論，會透過觀察的機制，希望提升網路上正向評論，能為公司帶來業績或名望。因此有些企業會聘請寫手，來撰寫評論希望藉此提升自家的產品或服務的正向口碑。過去國外這方面的研究大多是以評論內容為基礎，透過亞馬遜網站的外包服務去聘請寫手，已提出演算法過濾出虛假評論。但這些資料不夠真實，且過去台灣因為有三星寫手事件，有一份資料指出Mobile01的Samsung版的可疑內容，因此本研究以此內容作為研究與分析的個案資料，整理過濾評論者與評論等相關資料，建立一個研究的資料集，希望提供後續相關研究。除此之外，本研究進一步整理與分析評論者的行為，也歸納出一些有趣的行為。

The rapid growth of the Internet has changed the way people express themselves and interact with others. It makes online customer reviewers of both products and service can affect the consumers’ decisions. However, positive opinions can help business to bring in benefits or raise their reputation. Therefore, some of the businesses will hire spammers to do something for them such as improving their target products/service or attempting to defame their competitors. Most of prior works used reviews’ content based to filter the fake reviews. In this study, we focused on the data on the web forum called Mobile01 and analyzed spammer behaviors based on user behaviors in order to provide insight for related studies. Finally, we explored some interesting finding about spammers.

誌謝.....................i
摘要....................ii
Abstract...............iii
目錄....................iv
表目錄..................vi
圖目錄.................vii
第壹章、緒論..............1
第貳章、文獻探討...........3
2.1意見探勘..............3
2.2虛假評論...............4
2.2.1虛假評論內容偵測.....5
2.2.2評論者行為偵測.......6
2.3社群網路分析...........9
第參章、研究方法..........11
3.1Mobile01資料蒐集......12
3.2虛假評論者帳號蒐集.....17
3.3資料前處理模組.........20
案例舉例.................22
第肆章、實驗設計與結果.....26
4.1 實驗設計.............26
4.2 實驗結果.............27
4.2.1 基本資料建立........27
4.2.2 評論者發文探究......28
4.2.1 評論者圖形探勘......34
第五章、結論..............36
參考文獻..................37
英文部分..................37

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