臺灣博碩士論文加值系統

越企業的成功秘訣一直是企業經營者與管理學界探討的重要議題。多年以來，學術界學者們已提到組織中的「無形資源」（Intangible Resources）會對組織有重大的影響力，並提出了企業成功特質中應包含文化、領導等軟性變數。其中，學術界與創業者的出版書籍，都強調使命是影響公司營運的關鍵因素之一。
在過去使命影響組織績效的研究，大多數以訪談並使用統計分析作為研究方法，但若使用系統動力學為研究方法來建立企業模式，則能夠更具體呈現使命影響組織績效的過程，是研究此議題的另一種方式。系統動力學模式的優點在於，企業在經營過程中所面臨的問題都屬於動態性複雜、非線性，而系統動力學模式模擬過程中可幫助建模者理解系統結構和行為之間的關係，而靜態的系統循環圖可以轉換為動態的「未來實驗室」（邱昭良譯，2004）。但是，由於軟性變數缺乏具體可衡量指標以及衡量方法而將軟性變數放入企業模式來考量目前仍然為建模者的挑戰。
本研究企圖以系統動力學研究卓越企業中領導人的使命忠誠度對企業的影響，並以日本松下電氣股份有限公司為個案公司，進行探究曾被企業管理界稱為［管理之神］的領導人－松下幸之助的使命忠誠度如何影響組織中的軟性變數而對組織績效產生間接的影響。
本研究透過廣泛閱讀卓越企業相關書籍、大量蒐集松下電器公司相關資料，然後據以建立松下電器公司系統動力學模式，將相關的軟性變數放入模式中一併考量，並進行模擬分析，找出卓越使命與績效的交互關係。藉由探討領導者對使命的忠誠度如何間接影響績效，證明軟性變數對於企業營運與系統動力學模式扮演不可忽略的角色。

The Excellent Enterprise''s successful secret is always an important subject discussed by the enterprise operators and the managerial educational field.The scholars used to mention that the “Intangible Resources " have great influence to the organization, and suggest that the characteristic of successful enterprise should contain soft variable such as culture, leadership and so on.
Among them, some of the text books and publication of entrepreneur emphasized that the mission is one of the key factors for organizational management.In the past research of how mission influences organization effectiveness, researcher used interview and statistical analysis as major research methods, however, if we use System Dynamics as another approach of research method to establish the enterprise model could present the process of how mission Influence organization effectiveness more specifically.
The merit of System Dynamics Model is that all of organizational issue of the management process is dynamical complexity, non-linearity, however, System Dynamics Model simulation process may help the modeler understand the relationship between system structure and behavior, and the static system feedback diagrams will become dynamical “future laboratory".
However, because of the soft variable lacking for specific index and method for measurement, it is still a challenge to put the soft variables in the Enterprise Model.
This paper adopt System Dynamic as the research method to study how loyalty for mission of a leader in excellence enterprise influence organizational performance – taking Japanese Matsushita Electricity industrial Ltd. Company as the case company to analyze how the mission loyalty affect the soft variables of organization and produce the indirect influence to the organization.
By collecting researches of Excellence Enterprise and information of Matsushita Electric Ltd. Company, we constructed the Matsushita Electric Ltd. Company’s System Dynamics Model, and put the soft variables in to model and run the simulation, find out the relationship between Excellence Mission and organizational performance.
By discussing how the leader’s Mission loyalty affects the organizational performance indirectly, we can prove that soft variables in organizational business and the System Dynamics modeling cannot be neglected.

目錄 4
圖目錄 6
表目錄 9
第一章：緒論 10
第一節：研究背景與動機 10
第二節：研究目的與範圍 11
第三節：研究方法 13
第四節：研究步驟與流程 14
第二章：文獻探討 17
第一節：軟性變數概述 17
一、軟性變數的重要性： 17
二、軟性變數的特質： 20
三、軟性變數建模常犯的錯誤： 20
第二節：企業使命 21
一、企業使命的意義 21
二、企業使命功能 22
三、卓越企業使命的特質 25
第三節：組織績效 26
一、績效評估理論 26
二、組織績效之衡量 27
三、平衡計分卡 28
第四節：使命影響組織績效的相關研究 30
一、使命對企業績效衝擊模式探討 30
二、使命各層面 (Quality)與財務績效 34
第三章：研究方法 37
第一節：系統思考＆系統動力學概況 37
第二節：系統動力學模式 40
第三節：　軟性變數建模的注意事項 44
第四節：　將軟性變數放入模式中的基本步驟 45
第四章：個案公司 47
第一節：個案公司描述 47
第二節：　個案公司的系統動力學模式 64
第三節：參數估計與模式有效性評估 131
第五章：模擬與分析 136
第一節：基本模擬與分析 137
第二節：領導者使命忠誠度的模擬與分析 142
第三節：情境測試之綜合比較 145
第六章：結論與建議 154
第一節：結論與貢獻 154
第二節：研究限制與後續研究建議 157
參考文獻 159
中文部分 159
英文部分 161

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