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一、中文部分
王一之(2009)，好品牌怎麼說故事，遠見雜誌，5月號，275期。
李德治、童惠玲(2010)，多變量分析，台北市：雙葉。
邱皓政(2004)，量化研究與統計分析，台北市：五南。
吳明隆(2012)，SPSS操作與運用問卷統計分析實務，台北市：五南。
馬士威、狄克曼(2008)，好故事無往不利－創造行銷奇蹟的說服力，(楊振富譯)，台北：天下文化。
張鈞甯，用跑步釋放自己(2011)，Youtube, https://www.youtube.com/watch?v=dQnwkf_uatY.
黃俊英(2004)，多變量分析，台北：華泰。
Niketaiwan網站http://www.youtube.com/user/niketaiwan.
遠傳，即刻未來(2014)，Youtube,https://www.youtube.com/watch?v=WupGOGhNyXU.
梁芳玉(2014)，故事行銷可不是吹牛比賽，聯合報－聯合筆記，2014.03.14。
彭杏珠(2009)，說故事 就能說出CASH，遠見雜誌，5月號，275期。
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