臺灣博碩士論文加值系統

網際網路第一波熱潮的興起是在發明網際網路的美國，此後網路的威力席捲
世界，帶動電子商務發展的熱潮，但在公元2000年6月左右，電子商務卻面臨泡沫化的現象，使電子商務的發展度過約二、三年的沈寂時光。然而，就在企業紛紛追隨著資訊科技的腳步而進行企業改造時，行動裝置漸漸普及化，我們的社會也漸漸地轉變成行動化的社會，行動通訊其不受時間地點限制的特性可為企業帶來前所未見的彈性和便利性。

本研究主要目的是協助企業了解行動商務之本質並歸納出影響行動商務應用之關鍵因素，提升企業接受行動商務應用之導入意願與成功率。本研究以質性研究法之個案研究為研究方法，以大榮貨運為研究對象，採用多重資料來源來獲得研究資料，包括主要資料來源及次級資料來源，在主要資料來源方面，設計本研究之訪談問題進行個案訪談，並輔以以大榮貨運行動商務應用的專題演講來獲得研究資料，另從文件及網路搜集相關資料，為本研究之次級資料來源。在資料搜集完成後，建立本研究之個案研究資料庫，以確保研究信度水準，並依據紮根理論進行個案研究資料庫的分析，提出紮根於資料的研究命題，確保研究效度水準。

　　本研究發現影響企業發展行動商務應用的接受度的構面可從環境構面、組織構面、管理構面、科技構面、及任務構面來探討，每一構面下皆有若干影響因素，本研究提出研究命題說明之，並進行文獻比對，以說明本研究之研究結果與文獻之異同處。最後，本研究提出行動商務應用接受模式，此模式可做為企業發展行動商務應用時之參考架構。在後續研究方面，可以本研究之行動商務應用接受模式為基礎，進行擴展性的調查研究，將此模式擴展至其它產業領域。

The silver age of the Internet started from America, where the Internet began, expanded to everywhere in the global, but then it crashed in June at two thousand year. After the crash, now, the electronic commerce has well developed. At the same time, the mobile devices and mobile technologies are progressing day by day. Our Societies and life already become the mobile world. The advantages of the mobile communication can create the great flexibility and convenience to the enterprise.

The main purpose of this study was to find the critical factors that effect the development of the mobile commerce applications in the enterprise. The research method was the case study of the qualitative research. The research target was the T.Join Transportation Corporation, and collected the research data from mulit-source data, include primary and secondary data. This study designed the interview questions and attended the seminar, and also collected the secondary data through the Internet and from the related documents. After the data was collected, this study created the case database to improve the reliability quality and used the grounded theory to develop the research propositions to improve the validility of this study.

The research results included multi frameworks. Under the frameworks, there were many variables effecting the developmet of mobile commerce application. This study proposed the adoption evaluation model of mobile commerce application development to explain it. The future works could based on this model, confirming and generalizing the research result of this study to other target markets and population.

中文摘要 -------------------------------------------------------------------- i
英文摘要 ------------------------------------------------------------------- ii
目錄 -------------------------------------------------------------------iii
表目錄 --------------------------------------------------------------------vi
圖目錄 --------------------------------------------------------------------ix
一、緒論----------------------------------------------------------------------1
1.1 研究背景-------------------------------------------------------------1
1.2 研究動機-------------------------------------------------------------2
1.3 研究對象選擇---------------------------------------------------------4
1.4 研究目的與貢獻-------------------------------------------------------5
1.5 研究流程-------------------------------------------------------------6
1.6 論文架構-------------------------------------------------------------8
二、文獻探討------------------------------------------------------------------9
2.1 行動商務-------------------------------------------------------------9
2.1.1 行動商務定義---------------------------------------------------------9
2.1.2 行動技術與行動裝置--------------------------------------------------10
2.1.3 行動商務應用--------------------------------------------------------15
2.1.4 行動商務應用的挑戰及問題--------------------------------------------18
2.2 物流產業------------------------------------------------------------24
2.2.1 物流定義------------------------------------------------------------24
2.2.2 物流中心------------------------------------------------------------25
2.2.3 時效性貨運業與宅配業------------------------------------------------28
2.2.4 物流業與宅配業在台灣發展現況現況------------------------------------29
2.2.5 資訊科技在物流業之應用----------------------------------------------31
2.3 科技接受度理論------------------------------------------------------34
2.3.1 科技接受模式--------------------------------------------------------36
2.3.2 科技接受模式2-------------------------------------------------------37
2.3.3 整合性科技接受理論--------------------------------------------------37
2.3.4 創新擴散理論--------------------------------------------------------38
2.3.5 配適-可行性框架-----------------------------------------------------39
2.3.6 任務科技配適理論----------------------------------------------------40
2.3.7 科技接受模式與任務科技配適理論整合模式------------------------------41
2.3.8 無線科技擴散模式----------------------------------------------------43
2.4 影響行動商務應用之因素探討------------------------------------------45
2.4.1 相關研究議題--------------------------------------------------------45
2.4.2 行動商務接受度之相關因素--------------------------------------------49
三、研究方法-----------------------------------------------------------------58
3.1 個案研究------------------------------------------------------------58
3.2 研究範圍------------------------------------------------------------59
3.3 研究架構------------------------------------------------------------60
3.4 資料蒐集------------------------------------------------------------64
3.5 個案訪談問題設計----------------------------------------------------64
3.6 分析方法------------------------------------------------------------65
3.6.1 開放式編碼----------------------------------------------------------66
3.6.2 主軸編碼------------------------------------------------------------66
3.6.3 選擇性編碼----------------------------------------------------------66
四、個案研究與分析-----------------------------------------------------------67
4.1 個案背景簡介--------------------------------------------------------67
4.2 個案分析------------------------------------------------------------72
4.2.1 個案研究資料庫------------------------------------------------------72
4.2.2 分析程序------------------------------------------------------------74
4.3 個案分析------------------------------------------------------------75
4.3.1 開放編碼------------------------------------------------------------75
4.3.2 主軸編碼之一階建構--------------------------------------------------77
4.3.3 主軸編碼之二階建構--------------------------------------------------96
4.3.4 選擇編碼-----------------------------------------------------------100
五、研究結果與模式建立------------------------------------------------------107
5.1 主軸概念關係-------------------------------------------------------107
5.2 研究結果-----------------------------------------------------------108
5.3 文獻比對-----------------------------------------------------------116
5.3.1 以科技接受模式為基礎之研究-----------------------------------------116
5.3.2 以任務科技配適模式為基礎之研究-------------------------------------117
5.3.3 無線科技擴散模式---------------------------------------------------119
5.3.4 行動商務應用接受因素與企業電子化接受因素比較-----------------------121
5.3.5 比對結果-----------------------------------------------------------122
5.4 行動商務應用接受模式-----------------------------------------------124
六、結論與建議--------------------------------------------------------------125
6.1 研究結論-----------------------------------------------------------125
6.2 研究限制與建議-----------------------------------------------------126
參考文獻 -------------------------------------------------------------------128
附錄一 個案訪談問題-------------------------------------------------------138
附錄二 主要資料來源之個案訪談稿 (資料編號:P01)----------------------------146
附錄三 主要資料來源之大榮專題演講 (資料編號:P02)--------------------------173
附錄四 開放編碼表---------------------------------------------------------176

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