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研究生:劉錦鈴
研究生(外文):Chin Ling-Liu
論文名稱:參考價格效應下退化性存貨模式之訂價策略
論文名稱(外文):The deteriorating inventory model with reference price
指導教授:孔方正孔方正引用關係
學位類別:碩士
校院名稱:樹德科技大學
系所名稱:經營管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2015
畢業學年度:103
語文別:英文
論文頁數:24
中文關鍵詞:存貨定價退化性商品參考價格
外文關鍵詞:inventorypricingdeteriorationreference price
相關次數:
  • 被引用被引用:0
  • 點閱點閱:162
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
在本研究中,考量退化性商品在時間及價格互動基礎上,定價改變的影響,嘗試提出一個訂價決策。在零售商最大獲利的前提下,建立模型來結合最佳售價與補貨策略。在一些簡易的假設為前提下,推導出一些理論值,以證明針對某單一時期內退化性存貨問題,有效解決方法是存在的,並印證該模型參數之最佳訂價策略敏感度。最後利用數值範例與敏感度分析來說明該模型之特徵。

In this paper, we propose a pricing decision for a deteriorating inventory system with time-and-price sensitive demand and reference price effects. A generalized model is presented to jointly determine the optimal selling price and replenishment strategies which maximize the retailer’s total profit. Starting with some mild assumptions, we derive some theoretical results to show the existence of the optimal solution for a single-period deteriorating inventory problem, and reveal the sensitivities of the optimal pricing decision to the model parameters. Finally, some numerical examples and sensitivity analysis are given to illustrate the features of the proposed model, which is followed by concluding remarks.

1 Introduction 1
2 The model 5
3 Main results 8
4 Numerical example and sensitivity analysis 15
5 Concluding 17


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