臺灣博碩士論文加值系統

臺灣在政府觀光政策推動的結果下，觀光餐旅休閒學門蓬勃發展，帶動了學術領域的興盛。本研究為了解此領域的研究方向與演變趨勢，針對觀光休閒學報收錄文章之研究主題及各文章間之相關聯性，藉由分析其中的引用關係來探討觀光餐旅休閒領域之學術研究的核心主題，亦討論此學科次領域的改變並辨別出新興的研究主題。研究透過實證分析來研究觀光休閒學報於1995─2008年間，發表203篇文章中的5,542項引用中的引用與共引用關係，以社會網絡分析與因素分析來進行資料分析。研究結果描繪出當代觀光餐旅與休閒遊憩研究領域之知識結構，發現核心概念集中在服務品質與行銷議題，亦顯示出某些主題較為缺乏討論。

Promoting the tourism policy by Taiwan government brings about the prosperity of the tourism, hospitality, and leasure subjects, which also sparks off the flourish of academic genre. The main purpose of this study is to investigate the core themes of tourism, hospitality and leisure academic research by analysis citations in the Journal of Tourism and Leisure Studies. This paper is an empirical analysis of citations and co-citations from the 5,542 citations in the 203 articles published in Journal of Tourism and Leisure Studies between 1995─2008. In this article, network analysis and factor analysis techniques are used to analysis and group the data. The results of the mapping can help identify the research direction of tourism, hospitality and leisure research. The study identified that the core ideas of tourism, hospitality and leisure research centred on service quality and marketing. Also identified are some periphery areas which had little attention. The results of this study will provide relevant information for the researches as well as subsequent studies.

書名頁 i
博碩士論文授權書 ii
論文口試委員審定書 iii
中文摘要 iv
英文摘要 v
誌謝 vi
目錄 viii
表目錄 xi
圖目錄 xii
第一章　緒論 1
第一節 研究背景 1
第二節 研究動機 4
第三節 研究目的 6
第四節 研究流程 7
第五節 研究範圍與限制 9
第二章　文獻回顧 10
第一節 觀光餐旅學術研究概況 10
壹、學門領域之研究趨勢 10
貳、觀光餐旅領域之研究議題趨勢 12
參、觀光餐旅學術研究方法學之使用趨勢 13
肆、期刊論文之研究方向與趨勢 14
第二節 共被引分析 16
壹、書目計量學 16
貳、引用文獻法 17
參、共被引分析法 26
肆、共被引分析之相關研究 32
第三章　研究方法 39
第一節 研究對象與資料蒐集 39
第二節 分析方法 41
壹、書目計量學方法 41
貳、社會網絡分析 41
參、多變量分析 42
第三節 研究設計 44
壹、劃分時期 45
貳、學門分類計量 45
參、引用文獻計量 45
肆、共被引分析（co-citation analysis） 46
伍、核心文獻研究：網絡分析（network analysis） 51
陸、學科研究主題之趨勢分析：因素分析（factor analysis） 52
第四章　資料分析 53
第一節 文章計量分析 53
第二節 被引文獻計量分析 56
壹、高被引期刊分析 56
貳、高被引期刊之來源領域分析 61
第三節 共被引分析 64
第四節 社會網絡分析 69
第五節 因素分析 74
壹、因素一：服務品質、服務接觸與服務失誤 80
貳、因素二：組織與領導 81
參、因素三：行為意圖 81
肆、因素四：行銷策略 82
伍、因素五：遊客體驗動機 82
陸、因素六：顧客滿意關鍵因素 83
第五章　結論與建議 85
第一節 研究結論 85
壹、學門發展 85
貳、理論與概念之來源 85
參、研究關連性 86
肆、研究主題 87
第二節 研究建議 89
壹、研究之深度 89
貳、研究議題之廣度 89
參、研究方法之多元性 89
肆、國內研究之卓越性 90
伍、資料庫之建置 90
陸、理論與實務結合 91
參考文獻 92
附錄一　研究對象列表 110
附錄二　引用文獻列表 125
附錄三　共被引矩陣 130
附錄四　相關係數矩陣 143

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