臺灣博碩士論文加值系統

本研究以資源基礎觀點為分析基礎，試圖了解主流媒體科學新聞產出的現況、產製科學新聞的資源投入狀況、資源運用差異所形成的競爭優劣勢，以及科學新聞產製與市場競爭力的關聯性。本研究採用深度訪談法和問卷調查法蒐集台灣十七家主流媒體的資料，結果發現主流媒體的科學新聞偏重報導天災和醫療，報導階段集中在科學活動的下游產物，且以影響社會、全人類的議題最受關注。在資源分配上，主流媒體對財產基礎資源的投入每況愈下，只有少數媒體具備與科學專門機構合作、對科學新聞抱持正面態度、或主管擁有多年科學記者經驗等條件，企圖創造知識基礎資源的競爭優勢。而相較於獨特性資源，系統性資源所具備整合、協調的特質更受到媒體公司產製科學新聞時的青睞。然而透過相關係數分析發現，主流媒體之科學新聞產出和其市場競爭力並無顯著關係，本研究質疑主流媒體產製科普傳播內容的意願。

Using a resource-based view, this study attempts to examine the current state of science news output, resources allocation about science news making, competitive advantages and disadvantages stemmed from resources allocation differences, and the correlation between science news output and market performance. By conducting in-depth interviews and surveys in 17 mainstream media of Taiwan, this study found that most media while reporting science news focused on natural disasters and health, concentrated on the downstream levels of science activities, and riveted their attentions on topics concerned by society and human beings. Besides, mainstream media are allocating few property-based resources to science news; and only a few media which collaborated with professional science institutions, which maintained positive thinking about science news, or whose top managers had science reporting experiences could exert competitive advantages from systematic and knowledge-based resources. Since a correlation coefficient analysis shows that science news output and market performance are not significantly correlated, the study concerns the willingness of mainstream media producing content for science communication.

第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 2
第三節 章節介紹 3
第二章 文獻探討 4
第一節 資源基礎觀點 4
一、資源 4
二、資源基礎觀點 7
第二節 科學新聞 19
一、科學新聞的角色 19
二、科學新聞的特質20
三、科學新聞現況與相關研究 21
第三節 新聞產製 23
一、新聞價值 23
二、階層模式 24
第四節 研究問題 26
第三章 研究方法 29
第一節 研究架構 29
第二節 研究方法之選擇 29
一、深度訪談法 30
二、問卷調查法 33
第三節 樣本選擇和資料蒐集 34
一、研究對象選擇和描述 34
二、資料蒐集過程 37
第四節 資料分析 37
一、深度訪談法之資料分析 37
二、問卷調查法之統計分析 38
第四章 研究發現與討論 40
第一節 科學新聞產出現況 40
第二節 媒體對科學新聞的資源投入現況 45
一、系統性財產基礎資源 46
二、獨特性財產基礎資源 48
三、系統性知識基礎資源 50
四、獨特性知識基礎資源 52
第三節 媒體產製科學新聞所形成的競爭優劣勢 56
一、科學新聞產出高於平均值的媒體之競爭優勢 57
二、科學新聞產出低於平均值的媒體之競爭劣勢 61
第四節 科學新聞產出與市場競爭力 65
第五章 結論與建議 70
第一節 主要研究發現 70
一、媒體資源決定表現 70
二、科學新聞產出偏向特定類型、階段及層次 71
三、系統性資源與知識基礎資源影響科學新聞產出的優勢與劣勢 72
第二節 研究限制 72
第三節 未來研究建議 73
一、未來研究方向 73
二、科學新聞的未來 74
參考文獻 76
附錄 84
一、訪談大綱 84
二、調查問卷 86

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