一、中文部份
1.邱皓政，2000，量化研究與統計分析：SPSS 中文視窗版資料分析範例解析，五南圖書出版公司。
2.林卓逸，2004，消費市場中關係計畫之擴散與採納影響因素之研究，國立高雄第一科技大學碩士論文。3.許文馨，2007，「關係式交易中顧客續留意願影響因素之整合性探討」，國立高雄第一科技大學碩士論文。4.黃珍毓，2004，「組織文化與員工長期顧客關係導向之關聯性研究」，國立高雄第一科技大學碩士論文。5.黃鵬飛、王百慶，2001，「關係承諾的決定因素：產品類與服務類產業之比較研究」，第二屆全國當代行銷學術研討會，國立中興大學。
6.黃鵬飛、吳芳韻，2003，「關係式交易中關係變化過程之研究」，管理新思維學術研討會，台灣科技大學。
7.黃鵬飛、陳昭獻，2003，「銷售人員之人格特質與其長期顧客關係導向之關聯性研究」，管理新思維學術研討會，台灣科技大學。
8.黃鵬飛、孫瑄敏，2008，「服務疏失之歸因偏誤易患性對服務補救品質之影響」，服務創新與應用研討會，國立台北科技大學。
9.黃鵬飛、馮梅芳，2004，「關係價值－顧客參與關係式交易的關鍵影響變數」，台灣行銷科學學會第三屆學術研討會，台灣大學。
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