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研究生:陳沛環
研究生(外文):Chen,Pei-Huan
論文名稱:探討動態能力在顧客知識管理對顧客關係管理績效影響之干擾效應─知識策略屬性與策略執行力之調節效果
論文名稱(外文):The Moderating Effects of Customer Knowledge Management on Customer Relationship Management Performance by Dynamic Capability ─The Effect of Knowledge Strategy and Strategy Execution
指導教授:施坤壽施坤壽引用關係
指導教授(外文):Shin,Kun-Shou
學位類別:碩士
校院名稱:南台科技大學
系所名稱:行銷與流通管理系
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
論文出版年:2009
畢業學年度:97
語文別:中文
論文頁數:133
中文關鍵詞:動態能力顧客知識管理能力顧客關係管理績效
外文關鍵詞:Dynamic CapabilityCustomer Knowledge ManagementCustomer Relationship Management Performance
相關次數:
  • 被引用被引用:3
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  • 收藏至我的研究室書目清單書目收藏:4
為探討企業發展顧客知識管理能力對經營績效之影響,本研究採問卷調查法,進行問卷調查,以驗證動態能力之程序構面及其各要素對於發展顧客知識管理能力與顧客關係管理績效之干擾效果,其次探討知識策略屬性、策略執行力與產業別在整體結構之干擾效果。
研究結果發現,執行動態能力會影響顧客知識管理與顧客關係管理績效,而動態能力之程序構面(協調整合、組織學習、重置轉換)對於企業發展顧客知識管理能力與顧客關係管理績效會產生正向顯著的影響。而研究結果發現,知識策略屬性、策略執行力與產業別在整體結構具有干擾效果,僅有知識策略屬性、策略執行力與製造業對整體結構具有干擾效果。
This study want to explore how to develop customer knowledge management competence from dynamic capability’s process construct. That can make firm increasing their performance. Through testing every factor to find what factor is suitable. That can help firm understanding how to build competitive advantage in the constantly changing market.
In order to develop customer knowledge management competence affecting firm’s performance. This study use questionnaire survey and statistic to test the effect of dynamic capability’s process on CKM and the impact of CKM on performance. Secondly, The study found that the properties of knowledge strategy, strategy execution and industry structure do interfere with the overall results, only the knowledge strategy strategies and the manufacturing sector to the overall effect of interference.
目次i
表目錄iii
圖目錄iv
第一章緒論1
1.1 研究背景與動機1
1.2 研究目的2
1.3 研究流程2
第二章文獻探討與假設堆論4
2.1 知識策略4
2.1.1知識策略的起源與定義5
2.1.2知識策略之衡量構面7
2.2 策略執行力12
2.2.1策略執行力之起源與定義12
2.2.2策略執行力之衡量構面13
2.3顧客知識管理17
2.3.1顧客知識管理之起源與定義17
2.3.2顧客關係管理與顧客知識管理之差易24
2.3.3顧客知識管理之衡量構面25
2.4顧客關係管理績效評估31
2.4.1顧客關係管理績效之起源與定義31
2.4.2顧客關係管理績效之衡量構面32
2.5 動態能力33
2.5.1動態能力之起源與定義33
2.5.2動態能力之衡量構面36
2.6構面之相關性與假設推論42
第三章研究方法45
3.1 研究架構45
3.2 研究假設彙整47
3.3 研究變數之操作性定義與衡量48
3.3.1知識策略之操作性定義48
3.3.2策略執行力之操作性定義49
3.3.3顧客知識管理之操作性定義52
3.3.4顧客關係管理績效之操作性定義54
3.3.5動態能力之操作性定義56
3.4問卷設計與資料收集58
3.5資料分析方法59
第四章資料分析結果 60
4.1樣本結構分析60
4.2研究構面之因數分析60
4.2.1知識策略61
4.2.2策略執行力62
4.2.3顧客知識管理67
4.2.4顧客關係管理績效71
4.5.5動態能力73
4.3 研究構面之信度與效度分析76
4.4 研究構面之集群分析78
4.5 動態能力之干擾效果分析82
4.5.1動態能力在顧客知識管理與顧客關係管理主觀績效之干擾效果82
4.5.2動態能力在顧客知識管理與顧客關係管理客觀績效之干擾效果84
4.6知識策略屬性、策略執行力與產業別在整體結構之干擾效果分析86
4.6.1動態能力在顧客知識管理與顧客關係管理主觀績效連之干擾效果-知識外引策略導向87
4.6.2動態能力在顧客知識管理與顧客關係管理主觀績效之干擾效果-知識長期策略導向89
4.6.3動態能力在顧客知識管理與顧客關係管理客觀績效之干擾效果-知識外引策略導向91
4.6.4動態能力在顧客知識管理與顧客關係管理客觀績效之干擾效果-知識長期策略導向92
4.6.5動態能力在顧客知識管理與顧客關係管理主觀績效之干擾效果-高策略執行力 93
4.6.6動態能力在顧客知識管理與顧客關係管理主觀績效之干擾效果-低策略執行力 95
4.6.7動態能力在顧客知識管理與顧客關係管理客觀績效之干擾效果-高策略執行力 98
4.6.8動態能力在顧客知識管理與顧客關係管理客觀績效之干擾效果-低策略執行力 100
4.6.9動態能力在顧客知識管理與顧客關係管理主觀績效之干擾效果-製造業102
4.6.10動態能力在顧客知識管理與顧客關係管理客觀績效之干擾效果-製造業103
4.6.11動態能力在顧客知識管理與顧客關係管理主觀績效之干擾效果-服務業105
4.6.12動態能力在顧客知識管理與顧客關係管理客觀績效之干擾效果-服務業107
4.7研究結果討論110
第五章結論與未來研究方向113
5.1研究結果113
5.1.1知識策略在顧客知識管理、顧客關係管理績效及動態能力之各構念間效果113
5.1.2策略執行力在顧客知識管理、顧客關係管理績效及動態能力之各構念間效果114
5.2管理意涵117
5.3研究限制與後續研究建議119
參考文獻121
附錄126
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