臺灣博碩士論文加值系統

隨著網際網路的普及，消費者利用電子商務購物的趨勢大幅提高，目前消費者在網站上購物時，購物網站往往缺乏協商的機制，協商行為仍然需要人工的介入，本研究的主要目的與成果在於利用代理人的技術，發展多對多的多屬性協商系統，並導入協商函式，進行協商，以減少使用者的介入而達到協商自動化，並利用代理人非同步傳輸的特性，降低消費者的時間成本。再者，本研究將電子商務依買方個數、賣方個數、商品種類及商品數量等四個因子加以分類為8種交易模式，針對2種戰術導入協商函式，進行買賣雙方各種戰術組合的討論，對四個因子進行敏感性分析，接著分析多個買方及賣方模式下彼此競爭與合作對協商模式的影響，最後對買賣雙方在協商評分函式的權重分佈情況，加以討論。

When the Internet is getting popular, the trend of shopping through electronic commerce store on the Internet is also increasing. At present, consumers shop on web stores, either it lacks a negotiation mechanism, or the negotiation process still needs the help of a human begin. The purpose of this study is to develop a many-to-one negotiation system using the agent-based technology. In this research, we use a negotiation function, then consumers can automatically negotiate without human interface. Also, using the agent asynchronous transfer characteristics, consumers could reduce the time for transaction. In addition, this study divides electronic commerce into eight commerce models according to four factors: number of buyers, number of sellers, kinds of products, and amount of products. We modify the negotiation functions with two tactics. First, this study discusses all kinds of tactics among buyers and sellers. Second, we do a sensitivity analysis with the four factors. Third, we analyze the negotiation model with either of competition or cooperation among multi-buyers and multi-sellers. Finally, we discuss the negotiation model for different weight distributions.

中文摘要…………………………………………………………………… i
英文摘要……………………………………………………………………ii
誌謝……………………………………………………………………iii
目錄…………………………………………………………………… iv
圖目錄……………………………………………………………………vi
表目錄……………………………………………………………………viii
……………………………………………………………………
第一章緒論………………………………………………………………1
1.1 研究背景與動機…………………………………………………1
1.2 研究目的與架構…………………………………………………2
1.3 研究步驟…………………………………………………………2
1.4 論文架構…………………………………………………………3

第二章文獻探討…………………………………………………………5
2.1 電子商務…………………………………………………………5
2.1.1 電子商務定義…………………………………………….5
2.1.2 電子商務的架構………………………………………….6
2.1.3 電子商務交易模式……………………………………….9
2.2 協商行為…………………………………………………………10
2.2.1 協商定義…………………………………………………..11
2.3 協商決策函式……………………………………………………15
2.3.1 協商決策函式…………………………………………….17
2.3.2 協商戰術………………………………………………….18
2.4 軟體代理人………………………………………………………22
2.4.1 軟體代理人定義………………………………………….. 22
2.4.2 軟體代理人的特性及優點……………………………….22

第三章電子商務協商模式建構…………………………………………25
3.1 研究範圍及限制…………………………………………………25
3.2 多重代理人系統模型……………………………………………26
3.3 單一買方協商模式………………………………………………28
3.3.1 單項購買…………………………………………………..28
3.3.2 多項商品合購……………………………………………..29
3.3.3 單項購買招標……………………………………………..31
3.3.4 多項合購招標……………………………………………..32
3.4 多個買方協商模式………………………………………………35
3.4.1 單項購買…………………………………………………..36
3.4.2 多項商品合購……………………………………………..36
3.4.3 單項購買招標……………………………………………..39
3.4.4 多項合購招標……………………………………………..42

第四章電子商務協商系統架構…………………………………………45
4.1 系統架構…………………………………………………………45
4.2 多重代理人作業流程……………………………………………46
4.3 多重代理人系統運作模式………………………………………47
4.4 各個協商模式運作流程…………………………………………48
4.4.1 一對一協商模式流程……………………………………..48
4.4.2 多對一協商模式流程……………………………………..49
4.4.3 一對多協商模式流程……………………………………..49

第五章結果討論與分析…………………………………………………53
5.1 買賣雙方各種戰術組合對各參數的影響………………………53
5.2 敏感性分析………………………………………………………55
5.2.1 買方個數…………………………………………………..55
5.2.2 賣方個數…………………………………………………..56
5.2.3 數量增加…………………………………………………..57
5.2.4 種類增加…………………………………………………..58
5.3 買賣雙方競爭及合作兩種模式對成交值的影響………………59
5.3.1 賣方為競爭或合作模式…………………………………..59
5.3.2 買方為競爭或合作模式…………………………………..61
5.4 買賣雙方在協商評分函式的權重分佈…………………………62

第六章結論與未來發展…………………………………………………64
6.1 結論………………………………………………………………64
6.2 未來發展…………………………………………………………64
參考文獻…………………………………………………………………….65

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