臺灣博碩士論文加值系統

婚禮是人生中一次性的消費。現代的新人對於自己的婚禮有不同的想法、創意和憧憬，婚禮一直被視為在傳遞幸福感，因為它能夠帶給消費者的珍貴記憶和自我表達的價值，創造了許多不同的婚禮形式，以滿足他們被現代社會影響所得出了的靈感、有著各式各樣的憧憬，而婚禮籌備的價值是保持和滿足對浪漫的想像，是一種感官享受和消費體驗，但同時婚禮籌備期間也往往耗費時日與龐大金額，然而在籌備過程後，新人所感受、體驗到的幸福感是否因此提升，或者新人本身的人格特質，而導致在婚禮籌備期間有不同程度的涉入程度，抑或是幸福感也會因為新人本身的人格特質而有不同程度的影響，是本研究想探討的議題。本研究檢驗婚禮籌備的涉入程度、新人的人格特質與幸福感程度的關係。本研究共收集358份問卷進行檢驗。蒐集的數據將由SPSS 22.0統計方法進行分析。研究結果顯示，人格特質對涉入程度有顯著影響，人格特質以及涉入程度對於幸福感也具有顯著正向影響，涉入程度在本研究扮演人格特質外向性與幸福感之間的中介變項角色。根據研究結果，未來結婚的新人應該注重婚禮籌備時的涉入程度，以達到高度幸福感受；婚慶業者應瞭解新人的人格特質，促進其涉入程度，得到更多的幸福感。

The wedding in the human life is once-only consumption. Nowadays couples have different ideas in their wedding, more creative and romantic, it is different from the traditional wedding, which means for family and matches expectations of society. Wedding has been seen as the deliver for happiness, because it can bring precious memories and their self value, and also to maintain and keep the romantic image. Today's couples create a number of different forms in the wedding, to meet their inspiration in this generation. During the wedding planning, it has wide variety of new ideas and innovative points, since couples spend lots of time and huge money, but how was their well-being? Did they increase their well-being? Is their personality led different involvement or impact on the happiness? This research aims to explore consumer's personality, wedding-planning involvement, and how the consumer experiences in happiness. This study carried out by means of a quantitative approach and 358 questionnaires. The collected data analyzed by SPSS 22.0 statistical method. The result shows that the extraversion of personality has significance impact on involvement and well-being, involvement have significance influence on well-being, and the involvement as the middle variable between extraversion of personality and well-being. Accounting to this result, who will get marry in the future should improve their involvement to reach higher well-being, the wedding industry need to enhance couple’s involvement to catch more well-being.

中文摘要…………………………………………………………………i
ABSTRACT ………………………………………………………………ii
目錄……………………………………………………………………iii
表目錄 …………………………………………………………………v
圖目錄 ………………………………………………………………viii
第一章 緒論 …………………………………………………………1
第一節 研究動機與背景………………………………………1
第二節 研究目的………………………………………………2
第三節 研究流程………………………………………………3
第二章 文獻探討 …………………………………………………4
第一節 婚禮文化與籌備 ……………………………………4
第二節 人格特質 ……………………………………………9
第三節 涉入程度……………………………………………14
第四節 幸福感 ………………………………………………19
第三章 研究方法…………………………………………………23
第一節 研究設計……………………………………………23
第二節 操作型定義…………………………………………23
第三節 研究假設……………………………………………24
第四節 問卷設計……………………………………………24
第五節 統計分析……………………………………………28
第六節 問卷預試……………………………………………29
第七節 正式問卷……………………………………………34
第四章 結果分析與討論 ………………………………………35
第一節 樣本基本資料分析 …………………………………35
第二節 各構面信度分析………………………………………37
第三節 因素分析 ……………………………………………39
第四節 人口統計變項對各構面分析………………………41
第五節 各構面相關分析………………………………………47
第六節 研究架構迴歸分析……………………………………48
第七節 結果與討論……………………………………………53
第五章 結論與建議………………………………………………56
第一節 結論…………………………………………………56
第二節 研究貢獻與實務建議………………………………58
第三節 研究限制與後續研究建議…………………………59
參考文獻 ………………………………………………………………60
附錄一、研究問卷………………………………………………………69

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