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研究生:宋國盛
研究生(外文):Tong Quoc Thinh
論文名稱:Total Quality Management in the Banking Industry- A Case Study of Joint Stock Commercial Military Bank of Viet Nam
論文名稱(外文):Total Quality Management in the Banking Industry- A Case Study of Joint Stock Commercial Military Bank of Viet Nam
指導教授:鍾紹熙鍾紹熙引用關係
指導教授(外文):Shao-Hsi Chung
學位類別:碩士
校院名稱:美和科技大學
系所名稱:經營管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2010
畢業學年度:99
語文別:英文
論文頁數:45
中文關鍵詞:Total Quality Mnagement (TQM)、World Trade Organization (WTO)
外文關鍵詞:Total Quality Mnagement (TQM)、World Trade Organization (WTO)
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Vietnam has recently become the 150th member of the World Trade Organization (WTO), hence goods made in Vietnam have a greater chance to go to every country on the world. However, the penetration into the marketplace, from the negotiations to the visits for placing an order, the Western and American customers often have some requirements for the companies, factories and banks for their services.
With over hundreds banks in Viet Nam economy, and several awaiting issuance of commercial banking licence, the market is tough. A bank can only have an edge over the other in the deliverance of better service since all banks are selling the same products practically. In recent years past, it is obvious that good, effective service delivery has been key issue in most banks.
The major objectives of the study is to enquire into problems encounterd in the provision of good quality services to customers in commercial banks with focus on Joint-stock Commercila Military Bank and to determine specfically the impact of the introduction of Total Quality Mnagement (TQM) on the services of Military Bank to the banking public.
Instument of data collection is questionnnaire and research questions.
The method of analysis is the tables, percentage and chi-quare. The major finding of the resaerch is that problems encountered in the provision of services in Military Bank include finanace, manpower among others.

Vietnam has recently become the 150th member of the World Trade Organization (WTO), hence goods made in Vietnam have a greater chance to go to every country on the world. However, the penetration into the marketplace, from the negotiations to the visits for placing an order, the Western and American customers often have some requirements for the companies, factories and banks for their services.
With over hundreds banks in Viet Nam economy, and several awaiting issuance of commercial banking licence, the market is tough. A bank can only have an edge over the other in the deliverance of better service since all banks are selling the same products practically. In recent years past, it is obvious that good, effective service delivery has been key issue in most banks.
The major objectives of the study is to enquire into problems encounterd in the provision of good quality services to customers in commercial banks with focus on Joint-stock Commercila Military Bank and to determine specfically the impact of the introduction of Total Quality Mnagement (TQM) on the services of Military Bank to the banking public.
Instument of data collection is questionnnaire and research questions.
The method of analysis is the tables, percentage and chi-quare. The major finding of the resaerch is that problems encountered in the provision of services in Military Bank include finanace, manpower among others.

AKNOWLEDGEMENTS I
ABSTRACT II
Contents III
Tables V
Chapter 1 Introduction 1
1.1 The Background of the Study 1
1.1.1 The background theories. 1
1.1.2 The process of establishment of commercial joint stock military bank. 2
1.1.3 Targets of commercial joint stock military bank. 3
1.2 Statement of the Problem 5
1.3 Objectives of the Study 5
1.4 Research Questions 5
1.5 Scope and Limitation of Study 6
1.6 Significance of the Study 6
1.7 Definition of Terms 6
Chapter 2 Literature Review 8
2.1 Commercial Banking in Viet Nam: 8
2.2 Introduction to the Concept of Tqm (Total Quality Management) 9
2.3 Definition of Total Quality Management 11
2.4 Basic Concepts of Total Quality Management 13
2.5 Roles of Services in Banks 14
2.6 Summary of Chapter 2 15
Chapter 3 Research Methodology 16
3.1 Research Design 16
3.2 Data Sources 18
3.3 Data Collection 18
3.4 Research Objects 18
3.5 Research Scope 18
3.6 Sample and Sampling Procedure/Techniques 18
3.7 Validation of the Instrument 19
3.8 Reliability of the Instrument 19
Chapter 4 Presentation and Data Analysis 20
4.1 Data Analysis 20
4.2 Hypothesis Review 26
Chapter 5 Summary, Proposal and Conclusion 29
5.1 Summary of Results 29
5.2 Proposal 29
5.3 Conclusion 30
5.4 Further Research Fields 30
References 32
APPENDIX - English Questionnaire 34


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