臺灣博碩士論文加值系統

在全球經濟不景氣的情況下，代工廠的處境更加艱難。企業為了提升競爭力，目前都以內部整合擴大到外部供應商的合作管理。「毛三道四」這是目前用來形容代工廠在全球惡性競爭的環境下，其毛利率都只有3-4%，所以代工廠如何在這複雜且快速變動的環境中求生存，其關鍵因素是供應商之間是否具備競爭力，代工廠如何運用他的採購供應系統非常重要，而與供應商之間的關係管理更是企業是否具競爭力優勢的主要因素，所以採購扮演很重要的角色。
本研究主要目的在探討供應商關係管理、關係品質對採購績效的影響，並探討供應商關係管理是否會藉由關係品質的中介作用進而影響 採購績效；本研究採問卷調查，我們用驗證性因素分析和結構方程式對回收200份有效問卷進行分析，經由實證結果顯示供應商關係管理與關係品質皆正向影響採購績效，而關係品質在供應商關係管理對採購之間有正向中介效果。本研究結果可提供代工廠高階主管在運用商關係管理時作為一個依據參考。

The Original Equipment Manufacturer is put into a very difficult situation under the global economic recession. They extend internal integration to the co-management of external supplier in order to improve competitiveness. The goods generally are valued in gross profit at 3-4 % and this is used to describe the OEM situation under vicious competition in the world. Thus, how can the OEM manufacturer survive in a complex and rapidly changing environment . The key success factor is whether the suppliers are competitive. It’s very important for OEM manufacturers how to deploy the procurement system .
The purpose of this study aims to explore the impact of Purchasing Performance by Supplier Relationship Management as well as the Relationship Quality as a mediator between Supplier Relationship and Purchasing Performance. This study uses questionnaire survey to collect data and 200 effective samples have been collected. We use the tools of Confirmatory Factor Analysis and structure equation modeling (SEM) to analysis the data. The result of this research is confirmed the Supplier Relationship Management to Relationship quality, Supplier Relationship Management to Purchasing Performance, Relationship Quality to Purchasing Performance and all have a significant positive effect, and Relationship quality has a positive intermediary effect between the Supplier Relationship Management and Purchasing Performance. This result can provide the reference of supplier relationship management strategy to the OEM Supervisor.

目錄 I
圖目錄 III
表目錄 IV
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第二章 文獻回顧 5
第一節 關係行銷(Relationship Marketing) 5
第二節 供應商關係管理(Supplier Relation Management) 7
第三節 關係品質(Relationship Quality) 11
第四節 採購績效(Purchasing Performance) 14
第五節 供應商關係管理、關係品質與採購績效之關係 17
第三章 研究方法 20
第一節 研究架構與假說 20
第二節 研究範圍與對象 21
第三節 變數衡量 21
第四節 問卷設計 22
第五節 問卷前測分析 26
第六節 研究方法 27
第四章 研究結果 29
第一節 敘述性統計分析 29
第二節 信度分析 34
第三節 相關分析 34
第四節 哈門式單因子測試 36
第五節 驗證性因素分析以及效度分析 36
第六節 結構方程模式 43
第五章 結論與建議 50
第一節 結論與討論 50
第二節 管理意涵 53
第三節 研究限制 54
第四節 後續研究建議 54
參考文獻 56
附 錄 一問卷調查 70

圖目錄

圖2-1交易夥伴關係的演變 8
圖3-1研究架構 20
圖4-1供應商關係管理驗證性因素分析 39
圖4-2關係品質驗證性因素分析 40
圖4-3採購績效驗證性因素分析 41
圖4-4測量模型驗證性因素分析 45
圖4-5整體結構模型 49



表目錄
表2-1 關係行銷相關定義 6
表2-2 實施夥伴關係的利益 9
表2-3 供應商關係管理衡量構面 10
表2-4 關係品質之相關定義 11
表2-5 關係品質之衡量構面 13
表2-6 採購績效之衡量指標 16
表3-1 變相衡量構面與操作定義 21
表3-2 供應商關係管理之問項 23
表3-3 關係品質之問項 24
表3-4 採購績效之問項 25
表3-5 前測Cronbach’s α係數 27
表4-1 問卷回收狀況表 29
表4-2 樣本結構分析 31
表4-3 各構面平均值及標準差 33
表4-4 主要構面Cronbach’s α係數 34
表4-5 之相關分析矩陣 35
表4-6 模型適配度指標檢核表 37
表4-7 模型組合信度與平均變異抽取量 42
表4-8 區別效度檢定表 43
表4-9 整體模型配適度指標 46
表4-10 參數估計摘要表 47

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三、網路資源
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