臺灣博碩士論文加值系統

隨著科技發達、工廠林立、運輸設備進步等，雖然增加了人民生活的便利，卻也為地球帶來許多危害，造成許多汙染，包括廢棄物汙染、水污染、空氣汙染等。
運輸隨著科技發展逐漸重要，目前每戶人家至少有一輛車，若是能降低對傳統燃油車的使用，增加對環保車的使用，將能為地球盡一份心力。本研究主要探討運輸設備造成的空氣汙染，以一般民眾使用之自用小客車為例，並以政府政策為主，若結合政府政策來降低空氣汙染，消費者是否會增加對環保車的購買意願。
目前只有少部分民眾採用低汙染的環保車，如何增加民眾對環保車的採用是目前政府重要的課題。
本研究建立以環保意識構面、成本構面與方便性構面為影響因素的假設，並以消費者購買意願為依變數之因果關係模型，探討其之間的關聯性，主要想了解能影響購買意願之因素，並且提出增加消費者購買意願之建議。
本研究以迴歸分析方法來建立假設，根據結果顯示，環保意識構面、成本構面與方便性構面因素皆對消費者購買意願有顯著正向影響。建議能以以上構面方向來擬定政策，並且針對消費者需求來結合政策的施行。本研究也以受訪者基本資料分析各層級之消費者對於各因素之不同想法，針對不同想法之消費者，也可擬定不同相關政策方向來配合消費者需求。

With the development of science and technology, the establishment of factories and the improvement of transportation equipment, etc., it increases the convenience of people’s lives. The development brings many hazards for the earth and causes many pollution, including waste pollution, water pollution and air pollution.
Transport with the development of science and technology are gradually important. At present each household at least one car, if it can reduce the use of traditional fuel vehicles and increase the use of green vehicles, it will be able to bring contribution to the earth. This study focuses on the air pollution caused by transport equipment and use the cars as an example. If it combined with government policies to reduce air pollution, consumers whether increase the willingness to buy green car or not. At present, only few people use low-pollution green car, how to increase the use of environmentally friendly vehicles is an important issue.
In this study, we set up the hypothesis of environmental protection consciousness, cost structure and convenience as the influencing factors, and discuss the relationship between consumers' intention to depend on the causal relationship model.
In this study, it use the regression analysis method to establish the hypothesis. According to the results, the environmental protection consciousness, the cost structure and the convenience factor had significant positive influence on the purchasing intention of the consumers. It suggests that the government can offer the policies to different consumers and combine the implementation of policies in response to consumer demand. This study also analyzes the different views of consumers, and the consumers who have different ideas can formulate policies in different directions to meet the needs of consumers.

摘要.....................i
Abstract................ii
致謝....................iii
目錄....................iv
表目錄...................v
圖目錄...................vi
第壹章、緒論..............1
一、研究背景與動機.........1
二、研究目的..............5
三、研究流程..............6
第貳章、文獻探討...........8
一、環保意識..............8
二、環保車介紹............12
三、政府政策..............16
四、購買意願..............22
第參章、研究方法..........25
一、研究架構圖與研究假說...25
二、問卷調查設計..........28
三、資料分析方法..........31
第肆章、分析結果..........34
一、問卷發放與回收........34
二、基本資料分析..........35
三、敘述性統計............37
四、信度與效度分析.........42
五、t檢定與變異數分析......43
六、迴歸分析.............49
第伍章、結論.............53
一、研究結論.............53
二、實務建議.............56
三、後續研究.............58
參考文獻................59
一、中文文獻.............59
二、英文文獻.............60
三、網路文獻來源..........66
附錄....................67

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