臺灣博碩士論文加值系統

在永續的發展下，電動機車的選擇成為一種趨勢，而根據交通部統計數據顯示，在這些電動機車銷售紀錄當中，又以電池交換為主要運作方式的電動機車佔目前最大銷售比例，為目前市場中的主流，然而隨著換電式機車的使用人口增加，電池供需問題自然也因應而生，其使用者換電行為經常集中在特定時段或集中在某幾個換電站，造成部分換電站的電池供不應求，反之，有些電池交換站利用率則低，這樣不僅會影響顧客滿意度，對於業者來說也會產生負面的影響。
因此，本研究旨在探討以電池交換為主要運作方式的電動機車分析其使用者的換電行為，包括從一開始發覺電池的狀態到整個換電的過程，並利用說服科技即以科技去改變使用者的態度與行為，於各行為階段提出合適之說服策略，希望藉此提高利用率低之換電站的使用率。研究首先透過文獻回顧收集說服策略（1.出於理論2.出於行為改變實際設計），接著整理出適合電池交換系統之說服策略，並以故事版的方式呈現說服策略進行問卷設計，得知使用者對於說服策略的偏好。
透過問卷調查的結果顯示性別的不同對說服策略的說服力無顯著影響，而年齡、教育程度與職業則有所差別，另外本研究也針對受測者認同度較高的策略進行軟硬體操作分析，進而找出四個策略組合方案，分別為I：引導、媒體豐富性與互動策略；II：模擬、數據視覺化與互動敘述策略；III：威脅、提醒策略；IV：多元、顏色、與折扣策略，以上成果希望能幫助以電池交換為主要運作方式的電動機車業者參考，讓電池的使用更加永續。

Among the sales records of the electric scooters, electric vehicles with battery exchange as the main operational mode account for the current largest sales ratio, which is the mainstream in the current market. However, with the increasing number of the users of electric scooters, the problem of battery supply and demand naturally arises. The user's behavior of exchanging battery often concentrates in a certain period of time or at a certain amount of the power stations, resulting in the shortage of batteries in some power stations. On the contrary, the utilization rate of some power stations is low, which will not only affect customer satisfaction, but also the industry.
Therefore, the purpose of this study is to analyze the users' exchanging behavior of the electric vehicle with battery exchange as the main operational mode, and to use the persuasive technology to propose appropriate persuasion strategies in each behavior stage. The research first collects strategies through literature review, and then develops the persuasive strategies suitable for battery exchange systems. Then classifies users according to demographic variables. Through the results of the questionnaire survey, the user's preference for the persuasion strategies are known, and the best persuasion strategy for different user groups is learned. The above results hope to help the motor vehicle industry with battery exchanging as the main operational mode for reference, so as to let battery use more sustainable.

中文摘要..................................................................................I
Extended Abstract........................................................................II
誌謝.......................................................................................V
目錄.......................................................................................VI
表目錄.................................................................................VIII
圖目錄....................................................................................IX
第一章 緒論.............................................................................1
1-1 研究背景與動機..........................................................1
1-2 研究目的..................................................................2
1-3 研究流程..................................................................3
第二章 文獻回顧........................................................................5
2-1 說服科技行為模型......................................................5
2-2 說服系統設計............................................................8
2-3 行為改變策略............................................................17
第三章 換電系統之可行說服策略分析與問卷設計.............................21
3-1 系統描述與使用者行為分析..........................................21
3-2 Fogg 行為模型應用於換電系統.......................................26
3-3 說服系統設計策略應用於換電系統.................................30
3-4 行為改變策略應用於換電系統.......................................34
3-5 換電系統行為改變之策略整合.......................................43
3-6 說服策略問卷設計......................................................49
第四章 資料分析與設計策略建議..................................................52
4-1 樣本統計分析............................................................52
4-2 說服策略偏好及策略建議:所有使用者...........................53
4-3 行為各階段之較適說服策略建議....................................57
4-4 使用者類型分析與策略建議..........................................61
4-4-1 性別差異與說服策略之說服力................................61
4-4-2 年齡差異與說服策略之說服力................................62
4-4-3 教育程度差異與說服策略之說服力..........................65
4-4-4 職業差異與說服策略之說服力................................67
4-5 小節.........................................................................72
第五章 策略執行可行性與軟硬體分析.............................................73
5-1 策略執行與分析...........................................................73
5-2 策略組合方案..............................................................80
第六章 結論與建議....................................................................84
6-1 結論..........................................................................84
6-2 建議..........................................................................86
參考文獻.................................................................................87
附錄一 電動機車之換電系統問卷..................................................95
附錄二 人口變數與說服策略交互作用統計結果..............................116

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網路資料
1.經濟部工業局https://www.moea.gov.tw/MNS/populace/news/News.aspx?kind=1＆menu_id=40＆news_id=80134 （造訪時間：2018.12.10）
2.電動機車產業網
https://www.lev.org.tw/default.asp （造訪時間：2019.01/2019.06.01）
3.G牌電動機車官網
https://www.gogoro.com/press/2017-09-04/august-registration/ （造訪時間：2018.07.13）
4.新聞https://www.storm.mg/article/1136288?srcid=73746f726d2e6d675f30633664333365316365303662643435_1558255355 （造訪時間：2019.05.08）
5.G牌電動機車維基百科
https://zh.wikipedia.org/wiki/Gogoro （造訪時間：2018.07.13）
6.台灣物聯科技有限公司
https://www.taiwaniot.com.tw/product/日本進口-panasonic-國際牌-ncr18650b-3400mah-18650-鋰電池-小尖頭/ （造訪時間：2019.05.23）
7.Fogg的官網https://www.bjfogg.com
http://www.behaviormodel.org/index.html （造訪時間：2018.08.03）
8.行政院研究發展考核委員會(2007)。九十六年數位落差調查報告
https://ws.ndc.gov.tw/001/administrator/10/relfile/0/1000/871616535971.pdf （造訪時間：2019.04.25）