臺灣博碩士論文加值系統

「山寨」這個詞彙，起初的意思是指強盜、土匪在山中的據點，亦可指在山林中為了鞏固自身安全而有設立柵欄的地方。現今所謂的「山寨」指的是個人或團體從事模仿、複製或加以改造的活動、行為。就山寨涵義來說，可分為二部分，一部分為模仿，另一部分為創新，二者缺一不可。本研究的研究主旨是在於探討知覺風險、知覺品質以及創新對消費者購買意願影響。

本研究樣本鎖定於對山寨機有認知的民眾並以問卷調查的方式調查，問卷總發放200份，其中有效187份並以這187份進行統計分析。本研究的主要是透過迴歸分析方法來驗證模型與假說來得到結果。研究結果顯示如下：(1) 知覺風險與消費者購買意願成負相關；(2) 知覺品質與消費者購買意願成正相關；(3) 創新對消費者購買意願有顯著影響。

“Bandit” means that the robber’s stronghold and a place which has a fence in order to consolidate its own security in the mountain. We can also called “bandit” as an activity or behavior which individuals or groups engaged in imitation or copy. Bandit has two key factors which are indispensable, one is innovation and the other is imitation. The purpose of this study is to examine the impact of the perceived risk, perceived quality and innovation on consumer purchase intention.

For this study 200 set of questionnaires were distributed to people who had known shanzhaiji. Data were collected by questionnaires validated for reliability and validity. The research model was tested using the linear regression analyses. The results of this study were as follows: (1) Perceived risk and consumer purchase intention were negatively correlated；(2) Perceived quality and consumer purchase intention were positively correlated；(3) Innovation has a significant impact on consumer purchase intention. The findings were also as follows: (1) Purchase intention of the product will became lower when people who had higher perceived risk (2) Purchase intention of the product will became higher when people who had higher perceived quality (3) The degree of the innovation of the product affect the consumer purchase intention.

表目錄 XI
圖目錄 XII
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 2
第三節 研究流程 5
第二章 文獻探討 6
第一節 知覺風險 6
第二節 知覺品質 10
第三節 創新 13
第三章 研究方法 16
第一節 研究假設 16
第二節 研究架構 18
第三節 變數之操作性定義與衡量方法 18
第四節 資料收集 22
第五節 分析方法 22
第四章 結果分析 24
第一節 敘述性統計分析 24
第二節 因素與信度分析 27
第三節 迴歸分析 32
第四節 T檢定 35
第五節 研究假設結果 36
第五章 結論與建議 36
第一節 研究結論 36
第二節 研究貢獻與建議 38
第三節 研究限制與未來方向 39
參考文獻 41

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