一、中文部分
中國互聯網絡資訊中心（CNNIC）（2016）。第37次中國互聯網絡發展狀況統計報告。取自 http://www.cnnic.net.cn/hlwfzyj/hlwxzbg/hlwtjbg/201601/t20160122_53271.htm
中華人民共和國國家統計局。國民經濟行業分類：租賃和商務服務業。取自http://www.stats.gov.cn/tjsj/tjbz/hyflbz/201310/P020131023307350246672.pdf
中華民國國家通訊傳播委員會(NCC)（2015）。2015年通訊傳播市場消費者使用概況。取自 http://www.ncc.gov.tw/chinese/files/16041/3734_35413_160414_1.pdf
內政部戶政司全球資訊網（2016）。各縣市人口數按性別及五歲年齡組分：中華民國104年底。取自 http://www.ris.gov.tw/zh_TW/346
王文科（1995）。教育研究法。臺北：五南。
王梅玲（2012）。國家教育研究院：雙語詞彙、學術名詞暨辭書資訊網。比較研究。取自 http://terms.naer.edu.tw/detail/1679273/
全國人大常委會（2015）。中華人民共和國廣告法（2015修訂）。取自http://npl.ly.gov.tw/pdf/8957.pdf
行政院主計總處（2016）。行業標準分類：第十次修訂。取自https://www.dgbas.gov.tw/public/Attachment/51230162221KI9NIEKP.pdf
國家數據（2015）。中國2014年年末人口總數。取自 http://data.stats.gov.cn/easyquery.htm?cn=C01&zb=A0301&sj=2014
國務院（2015）。國務院關於落實《政府工作報告》重點工作部門分工的意見。取自 http://www.gov.cn/zhengce/content/2015-04/10/content_9588.htm
張金海、劉芳（2008）。人民網。廣告產業發展模式的創新和發展路徑的選擇。取自 http://media.people.com.cn/BIG5/40628/7100536.html
梁斯敏（2016）。北極星節能環保網。中國城市生活垃圾的現狀與管理對策探討。取自 http://huanbao.bjx.com.cn/news/20160512/732404.shtml
郭美慧（2016）。管理知識顧問平臺。我國廣告產業發展之機會與挑戰-從中國大陸看臺灣。取自 http://mymkc.com/articles/contents.aspx?ArticleID=22380
陳玉婷（2016）。臺灣經濟研究院產經資料庫。2016年我國廣告業分析。
智庫百科(MBAlib)。廣告產業。取自http://wiki.mbalib.com/zh-tw/%E5%B9%BF%E5%91%8A%E4%BA%A7%E4%B8%9A
黃俊英（2005）。行銷學的世界。臺北市：天下遠見。
經濟部統計處（2016a）。主要國家國內生產毛額(GDP)。取自 https://www.moea.gov.tw/Mns/dos/content/ContentLink.aspx?menu_id=7710&sub_menu_id=13064
經濟部統計處（2016b）。主要國家平均每人國內生產毛額。取自https://www.moea.gov.tw/Mns/dos/content/ContentLink.aspx?menu_id=7710&sub_menu_id=13064
臺灣趨勢研究(TTR)（2015）。TTR臺灣趨勢研究報告：廣告業發展趨勢。取自http://www.twtrend.com/share_cont.php?id=44
劉建順（2004）。現代廣告學。臺北市：智勝文化。
鄭雨柔（2015）。企業整合行銷傳播應用之探討─以E個案公司為例。國立臺南大學經營與管理學系科技管理碩士班。羅文坤（1986）。行銷傳播學。臺北市：三民。
Avazu（2016）。一點資訊。2018中國或將挑戰美國成全球最大廣告市場。取自 http://www.yidianzixun.com/article/0DGG5cHw
二、西文部分
ANA (Association of National Advertisers). (2011). Integrated marketing. Survey Research Report. 4th ed. New York, NY: ANA.
Andzulis, J. M., Panagopoulos, N. G., and Rapp, A. (2012). A review of social media and implications for the sales process. Journal of Personal Selling & Sales Management, 32(3), 305-316.
Assael, H. (2011), From Silos to Synergy: A Fifty-Year Review of Cross-Media Research Shows Synergy Has Yet to Achieve Its Full Potential, Journal of Advertising Research, 51 (1), 42–48.
Bereday, G. Z. (1966). Comparative method in education. New York, NY: Holt, Rinehart and Winston.
Caywood, C. L., Schultz, D. E., and Wang, P. (1991). IMC: A survey of consumer goods advertisers. Northwestern University Report.
Dahl, S. (2014). Social media marketing: theories and applications. Sage.
Dinnie, K., Melewar, T. C., Seidenfuss, K. U., and Musa, G. (2010). Nation branding and integrated marketing communications: an ASEAN perspective. International Marketing Review, 27(4), 388-403.
Duncan, T. R., and Moriarty, S. E. (1997). Driving brand value: Using integrated marketing to manage profitable stakeholder relationships. Irwin Professional Publishing.
Duncan, T., and Moriarty, S. E. (1998). A communication-based marketing model for managing relationships. The Journal of marketing, 62(2), 1-13.
Elliott, R., and Boshoff, C. (2008). The influence of business orientations in small tourism businesses on the success of integrated marketing communication. Management Dynamics: Journal of the Southern African Institute for Management Scientists, 17(4), 32-46.
eMarketer (2016) Worldwide Ad Spending Growth Revised Downward
http://www.emarketer.com/Article/Worldwide-Ad-Spending-Growth-Revised-Downward/1013858
Finne, Å., and Grönroos, C. (2009). Rethinking marketing communication: From integrated marketing communication to relationship communication. Journal of Marketing Communications, 15(2-3), 179-195.
Flood, R. L. (1995). Solving problem solving: A potent force for effective management. Chichester: John Wiley.
Flood, R.L. and Romm, N.R.A. (1996). Critical Systems Thinking: Current Research and Practice. New York: Plenum Press.
Gronstedt, A. (1996). How agencies can support integrated marketing communications. Journal of Business Research, 37(3), 201-206.
Keller, K. L. (2009), “Building Strong Brands in a Modern Marketing Communications Environment,” Journal of Marketing Communications, 15 (2–3), 139–55.
Kim, W. G., and Kim, H. B. (2004). Measuring customer-based restaurant brand equity. Cornell Hotel and Restaurant Administration Quarterly, 45(2), 115-131.
Kitchen, P., and Schultz, D. (2001). Raising the corporate umbrella: corporate communications in the twenty-first century. Springer.
Kitchen, P. J., and Schultz, D. E. (2009). IMC: New horizon/false dawn for a marketplace in turmoil?. Journal of marketing communications, 15(2-3), 197-204.
Kliatchko, J. (2008). Revisiting the IMC construct: A revised definition and four pillars. International Journal of Advertising, 27(1), 133-160.
Kulluvaara, C., and Tornberg, J. (2003). Integrated marketing communication and tourism: A case study of Icehotel AB. Retrieved from:
http://epubl.ltu.se/1404-5508/2003/138/LTU-SHU-EX-03138-SE.pdf.
Lin, Y. (2000). Assessing the applicability of integrated communications: a systemic approach. Journal of Integrated Communications, 2001, 46-51.
Luxton, S., Reid, M., and Mavondo, F. (2015). Integrated marketing communication capability and brand performance. Journal of Advertising, 44(1), 37-46.
Midgley, G. (1996). Critical Systems Thinking: Current Research and Practice, edited by Flood and Romm.
Moriarty, S., and Schultz, D. (2012). Four theories of how IMC works. Advertising theory, 491-505.
Page, R., Barton, D., Unger, J. W., and Zappavigna, M. (2014). Researching Language and Social Media: A Student Guide. Routledge.
Patton, M. Q. (1987). How to Use Qualitative Methods in Evaluation. Newbury Park, CA: Sage.
Pentland, B. T. (1999). Building Process Theory with Narrative: From Description to Explanation. Academy of Management Review, 24(4), 711-724.
Pickton, D., and Hartley, B. (1998). Measuring integration: an assessment of the quality of integrated marketing communications. International Journal of Advertising, 17(4), 447-465.
Pickton, D. (2004). Assessing integrated corporate communication. Oliver, SM,(2004), Handbook of Corporate Communication and Public Relations, Pure and Applied, Routledge: New York, USA, 227-241.
Porcu, L., del Barrio-Garcia, S., and Kitchen, P. J. (2012). How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects/¿ Cómo funciona la Comunicación Integrada de Marketing (CIM)? Una revisión teórica y un análisis de sus antecedentes y efectos. Comunicación y Sociedad, 25(1), 313.
Reid, M. (2005). Performance auditing of integrated marketing communication (IMC) actions and outcomes. Journal of Advertising, 34(4), 41-54.
Schultz, D., Chu, G., and Zhao, B. (2016). IMC in an emerging economy: the Chinese perspective. International Journal of Advertising, 35(2),200-215.
Schultz, D. E. (1993), Integrated marketing communications: Maybe definition is in the point of view. Marketing News, 27(2), 17.
Schultz, D. E., and Schultz, H. F. (1998). Transitioning marketing communication into the twenty-first century. Journal of marketing communications, 4(1), 9-26.
Schultz, D. E., and Schultz, H. (2004). IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication. New York: McGraw-Hill.
Schultz, D. E., Kim, I., and Kang, K. (2014). Integrated marketing communication research. The handbook of international advertising research, 455-483.
Šeric, M., Gil-Saura, I., and Ozretić-Došen, Đ. (2015). Insights on integrated marketing communications: implementation and impact in hotel companies. International Journal of Contemporary Hospitality Management, 27(5), 958-979.
Stelzner, M.A. (2012). 2012 social media marketing industry report, Social Media Examiner, available at: (Retrieved 29 July 2016, from)
http://www.socialmediaexaminer.com/SocialMediaMarketingIndustry Re-port2012.pdf
Stelzner, M.A. (2016). Social media marketing industry report: How marketers are using social media to grow their businesses. (Retrieved 29 July 2016, from) http://www.socialmediaexaminer.com/wp-content/uploads/2016/05/SocialMediaMarketingIndustryReport2016.pdf
Thorson, E., and Moore, J.(Eds)(1996). Integrated in Communication: Synergy of persuasive voices, New York: Lawtrnce Erlbaum Associates.
Valos, M. J., Haji Habibi, F., Casidy, R., Driesener, C. B., and Maplestone, V. L. (2016). Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers. Marketing Intelligence & Planning, 34(1), 19-40.
Wang, Y. J., Wu, C., and Yuan, J. (2009). The role of integrated marketing communications (IMC) on heritage destination visitations. Journal of quality assurance in hospitality & tourism, 10(3), 218-231.
Yin, R. (1994). Case study research: Design and methods . Beverly Hills: CA: Sage publishing.
Yoo, B. (2009). Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity: The United States versus South Korean consumers. Asia Pacific Journal of Marketing and Logistics, 21(1), 41-57.
Zhang, J., Shabbir, R., Pitsaphol, C., and Hassan, W. (2014). Creating brand equity by leveraging value creation and consumer commitment in online brand communities: A conceptual framework. International Journal of Business and Management, 10(1), 80.