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研究生:游皓翔
研究生(外文):Hao-hsiang Yu
論文名稱:因應缺工潮下台商在中國大陸成衣廠之產能與外包策略-以聚陽實業為例
論文名稱(外文):The Strategy of Capacity Planning and Outsourcing of Taiwanese GarmentFactory Responding to Labor Shortages in China : a Case of Makalot
指導教授:吳吉政吳吉政引用關係王亮云
學位類別:碩士
校院名稱:東吳大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:96
中文關鍵詞:成衣產業勞工短缺外包策略產能規劃
外文關鍵詞:Garment industryLabor shortagesStrategic outsourcingCapacity planning
相關次數:
  • 被引用被引用:3
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  • 收藏至我的研究室書目清單書目收藏:1
中國成衣產業遭受金融危機巨大衝擊後,在中國政府頒佈系列刺激政策下,2010年扭轉下滑的趨勢,然而隨著沿海勞動力等成本上升和土地等資源趨緊,2010年以來,中國大陸勞工短缺、工資提高,勞動充沛程度已不如從前,而沿海地區普遍存在缺工情形。隨著全球經濟好轉的趨勢,訂單大量的湧入,對勞力密集的成衣業影響更為嚴重。面對大量缺工的環境下,企業為了確保自己的產能不受影響,進而將大量訂單外包給中國的外包廠。
本研究透過個案研究法來了解在中國的台商企業,企業產能與外包是否有不同的策略來因應缺工潮下的困境。研究結果發現,當在中國的台商企業面對員工流失導致產能大量短缺時,會逐步外移中國既有的產能,並轉變為以生產內銷訂單為主。因缺工的影響,外包策略由策略性外包型態轉變為轉移式外包型態,當企業面臨轉移式外包時,仍以策略性外包的角度來管理外包廠,進而產生忽略外包廠能力、資訊不對稱、多階層外包管理及產品品質等問題。因此,未來成衣廠商除了必須努力提升工廠的管理水準及外包廠的管理,提昇企業整體的效率與產能之外,也必須提供員工更好的工作環境,才能穩定工廠的生產運作,降低員工離職率,才能創造具成本優勢的競爭力。
Due to series of stimulus issued by the Chinese government, the garment industry in China, after suffering from the financial crisis, finally reversed the downward trend in 2010. However, as the rising labor costs and the tightening of resources such as land in coastal areas, China is running out of labor and wages have been increasing in mainland China since 2010, days of abundant labor is gone, and labor shortages prevail in coastal areas. With the tide of global economic recovery, a large number of orders pour into China, and have a much bigger impact on the labor-intensive clothing sector. Facing (an enormous labor shortage)the hit of great number of labor shortages, companies in order to ensure their capacity is not affected, thus farm out lots of orders to outsourcing in China.
This research intends to find out if Taiwanese enterprises in China have different strategies on enterprise productivity and outsourcing to respond to the plight of the labor shortages through case studies. Study found that, when Taiwanese enterprises in China faced the shortage of capacity caused by the staff turnover, existing capacity will gradually move outside China, and mainly converted to fulfill domestic demands. Under the effect of labor shortages, pattern of outsourcing strategy has transferred from strategic outsourcing into transformational outsourcing. When firms cope a transformational-outsourcing situation with old management model used under strategic outsourcing pattern, and ignore issues on outsourcing capacity, asymmetric information, management of multi-level outsourcing and product quality and other issues. Therefore, future garment manufacturers must strive to raise the level of management on both factory and outsourcing, in addition, to enhance the overall efficiency and productivity of enterprises, they must also provide employees with better working environments, in order to stable production operation of the plant, reduce employee turnover, and thus create competitive cost advantages.
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 3
第三節 研究目的 4
第四節 研究流程 5
第二章、文獻探討 6
第一節 台灣成衣製造業發展 6
第二節 缺工 19
第三節 產能規劃 31
第四節 外包理論 36
第三章 研究架構與方法 49
第一節 研究對象 49
第二節 研究架構 50
第三節 研究方法 51
第四章 個案公司介紹 53
第一節 聚陽公司簡介及發展沿革 53
第二節 聚陽經營策略及定位 56
第三節 聚陽成衣生產流程及全球生產運籌管理 60
第五章 研究分析與建議 69
第一節 研究分析 69
第二節 研究建議 82
第六章 結論與建議 86
第一節 結論 86
第二節 後續研究建議及研究限制 88
參考文獻 90
一、中文部分 90
二、英文部分 92
三、網路資料 95
附錄 96
訪談問卷 96
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