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研究生:鄭夙媛
研究生(外文):Su-Yuan Cheng
論文名稱:單身未婚女性獨居生活型態研究與單品設計—以精油燈產品之多元性創作為例
論文名稱(外文):Lifestyle study and product design for single femaleTaking variousdesign of the odor lamp as anexample
指導教授:邱國峻邱國峻引用關係
學位類別:碩士
校院名稱:崑山科技大學
系所名稱:視覺傳達設計研究所
學門:設計學門
學類:視覺傳達設計學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:80
中文關鍵詞:單身女性生活風格精油產品產品設計居住空間
外文關鍵詞:single matureswomenlife styleproduct designhome good
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隨著時代改變女性意識覺醒以及女性投入職場的現象增加,越來越多女性選擇保持單身或延後結婚,這些女性就是現在大家稱為「敗犬」或「海蒂族」(HEIDIS)的未婚單身女性。近幾年研究者以及研究者周圍的朋友們年齡也到了稱為「敗犬」的經濟獨立單身熟齡女性,研究者周圍不少朋友也都開始外出獨立居住或是自己買房置產,受到周圍這些朋友的影響,研究者便開始對於獨立居住未婚單身女性的居家生活風格,以及針對單身女性的居家單品設計感到興趣。
這些經濟獨立且獨立居住的未婚單身女性相當重視生活品味。 近年來市面上越來越多的建商推案廣告,都開始主打單身女性,顯示單身女性族群選擇獨立生活或購屋的以不再是少數。而這些經濟獨立的單身女性重視生活風格以及生活品味,對於自己的居住空間及居家單品,也是相當注重,但目前市面上適合單身女性的居家單品在設計上都還有些不足。 由於一個人居住的緣故,她們相當注重居住空間的環境氛圍,以及白天擁有工作的緣故特別重視在家時間的放鬆舒壓,因此在眾多女性居家單品中又以跟放鬆舒壓有關的精油燈具類產品最受到她們的喜愛精油燈產品所散發的光源可將居住空間營造浪漫溫馨的氛圍,也可藉由舒壓精油的香氣,達到居家芳療的作用。
所以本研究將針對市面上的精油燈飾產品進行蒐集分析,並針對目前獨立居住的單身女性進行訪談,了解這些單身女性的居家生活風格以及對於精油燈香氛產品的需求,將結果設計開發適合獨立居住未婚單身女性的精油燈飾產品。並將所設計出之精油燈飾產品交由受訪者來試用,進一步了解獨立居住未婚單身女性們對於此產品的看法及建議,使精油燈飾產品的設計 能夠更加貼近這些獨立居住未婚單身女性的居家生活,也使精油燈飾產品能夠在市場上有更多的設計創新和突破。


With the changing times, the raise of feminine consciousness and the increase of female employment, more and more women choose to remain single or marry at a late age. These single and independent women are so-called “underdogs” or “Heidis” . In recent years, researcher and the friends of researcher are gradually to the year of economically independent women who are so-called “underdogs”. Many of researcher’s friends decide to rent outside or buy houses on their own. For the influence of these friends, researcher started to be interested on the home life style and the design of housing products of the single and unmarried female.There are lots of bachelor women putting more focus on their living qualities. Recently, more and more real estate commercial are focusing on bachelor women, which shows that single women put more consideration on their independent living environment. Those economical independent bachelor women care much about life quality.
They have good taste and really put emphasis on choosing every material that fits their life style. However, currently there is not so many products that are suitable or designed for them. Since they are living alone, they think much on good atmosphere of the environment. Moreover, because of their heavy workload, they also need a relax feel after work especially at home. Therefore, among all the housing products, essential products are commonly attractive to them, especially fragrant lamps.
The warm bulb/candle light creates romantic atmosphere with fragrance. They can be relaxed by the fragrance of aromatherapy.This study will focus on the market of volatile oil decorative lighting to collect data and analyze it. The single women who living alone were interviewed to understand their life style and their demand for volatile oil decorative lighting. The results of interview will be used to design volatile oil decorative lighting which suit for the single women who living alone. The designed volatile oil decorative lighting will be sent to the interviewees to test it, try to learn more about the views of this products from single women and their recommendations, in order to let the design of volatile oil decorative lighting could be closer to single women’s home living. Furthermore, volatile oil decorative lighting can have more design innovations and breakthroughs in the market.


中文摘要.........................................................................................1
英文摘要........................................................................................3
誌謝.................................................................................................5
目錄.................................................................................................6
第一章、緒論
1-1研究背景動機………….............................................................9
1-2研究目的………….....................................................................13
1-3研究範圍與限制......................................................................14
1-4名詞釋義...................................................................................14
1-5研究架構...................................................................................15
二、文獻探討................................................................................16
2-1 精油的起源與功效.................................................................16
2-1-1精油芳香療法........................................................................17
2-2 五感體驗..................................................................................19
2-3生活型態...................................................................................23
2-3-1生活型態與設計的意義......................................................23
2-3-2 生活形態對消費者購買決策的響..................................25
2-4 單身女性消費心理................................................................26
2-4-1女性喜愛風格.......................................................................27
2-5 文獻小結..............................................................................28
第三章、 研究方法...................................................................29
3-1 研究方法選擇:質化訪談.................................................29
3-2 便利抽樣法...........................................................................29
3-3 訪談對象...............................................................................30
3-3-1訪談焦點..............................................................................31
3-4 訪談結果................................................................................32
3-5 精油及燈飾相關產品的選購重點及意見........................34
第四章、創作設計.....................................................................36
4-1創作概念.................................................................................36
4-2 造型發想...............................................................................37
4-2-1 鑽石的象徵意義...............................................................37
4-2-2 造型發想過程...................................................................39
4-3 創作過程..............................................................................40
4-3-1草圖發想.............................................................................40
4-4 草圖3D立體化......................................................................43
1.鑽石戒指造型.........................................................................43
2.鑽石項鏈造型.........................................................................44
3.鑽石耳環造型.........................................................................45
4.鑽石手環造型.........................................................................46
4-5 產品外觀視覺及顏色.........................................................47
1.外觀視覺設計..........................................................................47
2.產品顏色選擇..........................................................................48
4-6 產品製作過程.......................................................................49
4-7 創作作品解說.......................................................................53
第五章、受訪者對於產品感覺及試用後訪談結果..............54
5.1受訪者對產品的感覺「造型」、「功能性」感想部份.54
5-2 受訪者對於產品試用後感想..............................................56
5-2-1 受訪者試用產品後表示之優點部份..............................56
5-2-2受訪者試用產品後表示之缺點部份...............................57
5-3 訪談結果與檢討小結...........................................................58
第六章、結論與建議.................................................................59
第七章 參考文獻........................................................................60
中文部份.....................................................................................60
英文部份.....................................................................................61
圖1-1 寵物專用餐具 寵物共眠..............................................12
圖1-2男朋友抱枕........................................................................12
圖1-3居家迷你電鍋....................................................................12
圖1-4居家迷你吸塵器................................................................12
圖1-5居家沙發床.........................................................................12
圖1-6居家萬用桌.........................................................................12
圖1-7居家衣櫥..............................................................................12
圖1-8香氛精油機........................................................................ 12
圖1-9 蠟燭加熱精油燈................................................................13
圖1-10插電式熱精油燈................................................................14
圖1-11水氧機精油燈.....................................................................14
圖1-12多功能精油燈.....................................................................15
圖2-3-1 體驗類型的五種型式語感官體驗之五種感官圖表..23
圖2-3-2 感官的重要排列...............................................................24
圖4-2-1寶石造型參考圖.................................................................42
圖4-2-3鑽石飾品造型參考圖........................................................42
圖4-3-1初期鑽石戒指造型發想草圖...........................................43
圖4-3-3 改良後鑽石戒指造型精油燈飾發想草圖....................44
圖4-3-4 鑽石戒指、耳環精油燈發想草圖.................................45
圖4-3-4鑽石手環、項鏈精油燈發想草圖.......................................45
圖 4-4-1 鑽石戒指造型精油燈飾3D功能說明圖............................46
圖 4-4-2 鑽石項鏈造型精油燈飾3D功能說明圖............................47
圖 4-4-3 鑽石耳環造型精油燈飾3D功能說明圖............................48
圖 4-4-4 鑽石手環造型精油燈飾3D功能說明圖............................49
圖4-5-1市面上飾品包裝視覺.............................................................50
圖4-5-2 產品視覺logo.........................................................................50
圖 4-5-3 鑽石戒指造型精油燈飾白色外盒.....................................51
圖4-6-1 與工廠人員工廠確定造型及比例......................................52
圖4-6-2 戒指盒造型模型製作...........................................................52
圖4-6-3 鑽石戒指造型模型製作.......................................................53
圖4-6-3 鑽石戒指造型烤漆製作.......................................................53
圖4-6-4音響裝置製作..........................................................................53
圖4-6-5產品視覺整體製作完成.........................................................54
圖4-6-5產品完成圖..............................................................................55




中文部份:
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[2] Pamela Abbott and Claire Wallace/著 ,女性主義觀點的社會學。(俞敏智譯)2003, 巨流圖書公司第82 83 87 91頁
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[4]上野千鶴子著 ,楊明綺譯一個人的老後,2009時報出版。
[5] 王月魂著 。女人撐起半邊天。2007財訊出版。
[6] 劉維公著。風格社會。2004天下雜誌出版。第21-23 35-37 47-50 63-65 89-94頁。
[7] 歐宇帥, 2004 “台北都會區年輕高學歷女性的居住處境以及家的認同“, 建築與城鄉研究所碩士論文,國立台灣大學,。
[8] 劉於侖,2006“以自由女性主義觀點探討自主性在台灣單身未婚女性日常休閒生活 中扮演的角色,國立台灣體育學院, 。
[9] 黃詩涵,2007年單身理財行為的實證研究,世新大學。
[10] 莊瑞祥,刷卡買套房 單身都會女性疼自己民生報,A9,2003年6月12日。
[10] 夏綠蒂,單身女子 慾望密碼,聯合報,第22 版,2002年10月13日。
[11] 記者許玉君、吳雯雯、羅兩莎、蔡靚萱、丁萬鳴、王鴻薇報導 。粉領經濟 引爆消費革命,聯合報, A3,2004年8月2日。
[12] 王曉晴,單身,最夯,Cheers雜誌2008年3月17日。
[13] 娟子,都市中產有力消費族群-單身女白領經濟,華西都市報,2002年10月28日。
[14] 劉佩佩,2009未婚女性休閒生活之研究。國立高雄師範大學成人教育研究所碩士論文。
[15] 趙淑珠,2003,未婚 單身女性生活經驗之研究:婚姻意義的反思。教育心理學報,34(2),221-246。
[16] 卓芷聿,2003,芳香療法全書.臺北:商周。
[17] 布萊.雪俐,2005,情緒與芳香療法.臺北:世茂。
[18] 卓芷聿,2006b,精油大全.臺北:大樹林。
[19] 朱維政,2009,芳香療法在消費者認知與需求探討,美容科技學刊第43-61頁。
[20] 楊裕富,1990,創意活力:產品設計方法論,田園城市文化事業有限公司,臺北,第 11-15頁 。
[21] 高嘉興,2008,鑽石的學問(小鑽石大學問),聖典文化出版,第8-13頁。

英文部份:
[1] Aaker, J. L., “Dimensions of brand personality,” Journal of Marketing Research, Vol. 34, 1997 p.347-356.
[2] Alreck, Pemela L. “Commentary: A New Formula for Gendering Products and Brands,” Journal of Product and Brand Management, Vol 3, Iss. 1, 1994 p 6-18
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[4] Cooper Marcus, C. Remembrance of landscapes past. Landscape, 22(3):1978 p34-43.
[5]Horwitz, J. and Tognoli, J. Role of home in adult development: Women and men living alone describe their residential histories. Family relations. 31, 1982p 335-341.
[6]Baxter. M , “Product Design, Practical methods for the systematic development of new product,” Chapman.1995
[7]Bente, H. The holiday meal: eating out alone and mobile emotional geographies. Leisure Studies, 29 (2), 175-192.2010
[8]Engel,J.F.,Kollat,D.&Blackwell,R.D.,1973,ConsumerBehavior(2nded.).New
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[10]Management Review; Spring 1; 38, 3; p.102
[11]Ahmed, Iran,1997, Do or Buy? Understand consumer self-sufficiency in services,” Texas A&M University Press
[12]Leong, B. D, 2003, “Culture-Based Knowledge Towards New Design Thinking
andPractice-ADialogue”, DesignIssues,Vol.19,pp.48-58。


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