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研究生:周傑笙
研究生(外文):Chou, Chieh-Sheng
論文名稱:應用決策實驗室分析法與網路層級分析法發展綠色郵輪環境指標
論文名稱(外文):Applying DEMATEL and ANP to Develop the Environmental Index for Green Cruise
指導教授:桑國忠桑國忠引用關係蔡豐明蔡豐明引用關係
指導教授(外文):Shang, Kuo-ChungTsai, Feng-Ming
口試委員:鄭天明王蕙芝
口試委員(外文):Cheng, Tien-MingWang ,Hui-Chih
口試日期:2017-07-14
學位類別:碩士
校院名稱:國立臺灣海洋大學
系所名稱:運輸科學系
學門:運輸服務學門
學類:運輸管理學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:87
中文關鍵詞:決策實驗室分析法綠色郵輪環境指標網路層級分析法
外文關鍵詞:ANPDEMATELEnvironmental IndexGreen Cruise
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2015年,亞洲旅客人次達到210萬,近乎50%的旅客來自中國,依序為台灣(10.89%)、新加坡(8.7%),此外,從2012年至2015年,台灣旅客人次的年複合增長率以29%成長。郵輪提供旅客對於食、衣、住、行、育、樂上的各項所需,然而卻對環境造成負面的影響,營運郵輪需要消耗大量的能源,這不僅對空氣品質造成影響,同時對於環境上也造成連帶的影響。因此,對於各大航商而言,如何降低對於環境的負面影響顯然成為一個重要的議題。

目前國內外郵輪產業的研究,鮮少研究針對郵輪環境指標進行研究,為彌補研究上的缺口,本研究透過文獻回顧及各大航商所發行之報告書了解郵輪的環境指標,利用決策實驗室分析法(DEMATEL)了解構面及準則間的相互關係及其因果關係,由於網路層級分析法(ANP)具有考量構面及準則間相依性的特性,故本研究結合ANP以四大構面及十四項準則考量構面及準則間的重要性,以發展綠色郵輪環境指標。

透過DEMATEL及ANP可以得知各構面及各準則之權重,將可根據權重的排序使郵輪業者在有限的資源中,了解發展綠色郵輪環境指標之優先順序,同時也可提供政府單位作為制定或施行郵輪產業相關法令時之參考依據。
In 2015, there are 2.1 million cruise passengers from Asia, China’s passengers are approximately 986,000, almost accounted 50% of the regional passengers, followed Taiwan (11%) then Singapore (8.8%). From 2012 to 2015, Taiwan’s source market passenger volume is growing smoothly with CAGR (Compound Annual Growth Rate) 29%. Cruise provides everything that tourists need, including food, clothing, accommodation, transport, education and leisure, however, it makes certain negative impacts to environment. For cruise companies, they have lots of energy consumption which not only have certain impact to air quality, but also cause relative impact to the environment. This problem has become a critical issue for all cruise companies in reducing the negative impact.

According to previous research on cruise issues, it rarely mentioned or involved in environmental index. In order to minimize the research gap, in this paper, both practical and theoretical part are combined together.

In this paper, the methodology of DEMATEL (Decision-Making Trial and Evaluation Laboratory) combining with ANP (Analytic Network Process) is applied. For DEMATEL, it can find the key factors and the dependent relationship between aspects. Besides, ANP would solve the dependent relationship among aspects and criteria. The goal of this study is to develop the environmental index for green cruise”. The hierarchy structure includes 4 aspects, “Energy Use and Conservation”, “Water Use and Conservation”, “Recycling Management and Waste Management”, and “Biodiversity Protection”.

The weight factors can be calculated by combining DEMATEL and ANP. With the finding from the perspective of cruise company, it would be a constructive result for their green operations. Based on the ranking of the environmental index criteria, cruise company can utilize the priority to become a sustainability operator within the limit resource.
謝誌 I
摘要 II
Abstract III
目錄 IV
圖目錄 VI
表目錄 VII
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 6
1.3 研究範圍 6
1.4 研究流程 8
第二章 文獻回顧 9
2.1 郵輪產業相關研究 9
2.2 郵輪永續報告書暨環境報告書 14
2.3 環境指標 16
2.3.1能源使用及節約 16
2.3.2水資源使用及節約 18
2.3.3資源回收及廢棄物管理 20
2.3.4生態保育 23
第三章 研究方法 27
3.1決策實驗室分析法 (Decision Making Trial and Evaluation Laboratory, DEMATEL) 27
3.2網路層級分析法 (Analytic Network Process, ANP) 30
第四章 研究結果 33
4.1層級架構之建立 33
4.2決策實驗室分析法 36
4.3 ANP分析 46
4.3.1 構面分析 51
4.3.2 準則分析 52
4.3.3 整體準則權重分析 55
第五章 結論與建議 57
5.1 結論 57
5.2 建議 60
5.3 未來研究建議 61
參考資料 62
附件一 DEMATEL問卷 66
附件二 ANP問卷 72
一、中文文獻
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5. 洪瑞蓮(2014)。基隆港郵輪旅遊行為及產業發展策略之研究。國立台灣海洋大學海洋事務與資源管理研究所碩士論文。
6. 翁祥凱(2014)。郵輪旅客搭乘選擇行為與顧客滿意度之研究-以麗星郵輪為例。國立台灣海洋大學航運管理研究所碩士論文。
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10. 廖春媛(2014)。顧客關係管理對於顧客滿意度與忠誠度之影響-以麗星郵輪為例。國立台灣海洋大學航運管理研究所碩士論文。
11. 賴彥銘(2015)。應用消費價值理論探討旅客選擇郵輪旅遊之因素。國立成功大學交通管理研究所碩士論文。
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二、英文文獻
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17. Gandhi, S., Mangla, S., Kumar, P., & Kumar, D. (2015). Evaluating factors in implementation of successful green supply chain management using DEMATEL: A case study. International Strategic Management Review, 3(1-2), 96-109.
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