臺灣博碩士論文加值系統

台灣過去的經濟發展主力是傳統製造業，經過數十年的產業結構變化，許多實際生產產品的工廠都將廠區外移，而把行政管理中心留在台灣，直至今日，台灣製造業的數量漸少。但，一個國家實際生產製造的能力是十分重要的的。而鋼管和管配件是設立工廠時架構其管線的基礎設備零件，應用於石化、化學、營建、醫療、核能、高科技產業等建廠、維修所需。
本研究採取個案訪談法，與七家台灣主要的不銹鋼管配件生產公司業者訪談，以了解台灣不銹鋼管件產業的競爭狀況。並擬以競爭策略、回應模式、人力資源、行銷方式、顧客開發、產品、有價值資源等構面訪談，進而得知各家廠商的競爭策略、競爭優勢，然後辨別各家廠商在市場之中的市場地位。
研究發現，相對來說台灣仍是不銹鋼管件業者適合的根據地，而台灣每年仍向國外進口管件產品，顯示管件業者在內銷市場還有成長的空間。在七家公司中，市場領導者為大成不銹鋼工業股份有限公司；市場挑戰者為力高工業、大甲永和、良豐不銹鋼；市場跟隨者為鴻鈿、現代、高容企業有限公司。並對個案公司提出四項建議，分別為增加不同產品、增強行銷能力、增加認證以及維持研發能力。

In the past, the main force of Taiwan''s economic development is the traditional manufacturing industry. After decades of changes in industrial structure, actual production plants of many factories have been moved to the outside of Taiwan only the of the administration center to stay in Taiwan. As of today, the number of manufacturing sector in Taiwan have been gradually diminished. However, the actual production capacity is very important to a country. Steel pipe and pipe fittings is infrastructure components that were used as a framework for plant pipeline in the establishment of a factory, which were used in petrochemical, chemical, construction, medical, nuclear, high-tech industries when factories, maintenance required.
The method in this study is the case interview, and we interviewed with seven main production company of stainless steel pipe fittings industry in Taiwan to understand the competitive situation of the stainless steel pipe fittings industry in Taiwan. And intends to interview about dimensions of competitive strategy, response mode, human resources, marketing, customer development, product, valuable resources. Then learned that the various manufacturers of competitive strategy, competitive advantage, and then identify each vendor''s market position in the market.
The study found that, relatively speaking, Taiwan is still the base of the stainless steel pipe industry. Every year, Taiwan still import foreign pipe fittings. This suggest that there is a growth space of the pipe industry in the domestic market. In the seven companies, The market leader is TA CHEN stainless pipe co., LTD; The market challengers are TRU-FLOW INDUSTRIAL CO.,LTD, TACHIA YUNG HO MACHINE INDUSTRY CO.,LTD, LIANG FENG STAINLESS STEEL FITTING CO.,LTD; And the market followers are CHU TEI FU PIPING FITTNG MATERIAL CO.,LTD, HEN DAI FITTNG CO.,LTD, KAO JUNG ENTERPRISE CO., LTD. In this study, four suggestions were given to these companies, increase the different products, enhanced marketing capabilities, increase the certification and to maintain R & D capabilities

摘要 i
ABSTRACT ii
目錄 iv
表目錄 vii
圖目錄 viii
誌謝 ix
第一章 導論 1
第一節 研究背景 1
第二節 研究動機與研究範圍 3
第三節 研究目的 3
第二章 文獻探討 4
第一節 競爭優勢 4
第二節 競爭策略 6
第三節 產業週期理論 10
第四節 價值鏈 11
第五節 五力分析 12
第六節 資源基礎理論 13
第七節 策略行銷理論基礎 17
第八節 鋼鐵產業競爭分析相關文獻 20
第九節 小結與評述 32
第三章 研究方法 35
第一節 研究架構 35
第二節 資料收集方法 38
第三節 資料分析方法 40
第四章 產業分析與個案描述 43
第一節 產業分析 43
第二節 個案公司簡介 53
第五章 資料分析 57
第一節 台灣不銹鋼管件業的競爭者 57
第二節 分析與辨識競爭者 57
第三節 有價值資源評估 64
第四節 競爭者的競爭策略與回應模式 80
第五節 市場地位 82
第六章 結論與建議 85
第一節 研究結論 85

第二節 研究建議 89
第三節 未來研究方向 91
參考文獻 92
附錄 100

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網站部分
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