|
Golf has developed continuously since it originated in 11th-century. In Taiwan, it became one of the most popular sports in recent years with Yani Tseng's outstanding performance at the LPGA Golf Professional. Due to Yani Tseng’s 109-week reign at the top of women’s golf and effort by Taiwanese enterprises, the first LPGA tournament was held in Taiwan in October 2011. Review of the event shows a lack of organizational experience for large-scale international sporting events in Taiwan. This despite the fact that the LPGA Alliance underwent serious planning to pass the LPGA's official qualifications. However, this also means that there are some business opportunities due to the lack of experience in organizing such events.
With more people from all sorts of professions learning how to play golf, it has really taken off to become the most popular amateur sport in Taiwan. Golf is not like other sports which are relatively easy to learn for a beginner, it does need a lot investment in terms of both time and knowledge. How to acquire a professional coach, where to learn, how to choose a suitable golf club, what to wear when playing, and the most important, regulations and protocol for the game are the issues too. Looking at the golf environment in Taiwan, you find that most of golf players are self-taught or learn from friends. This not only extends the learning curve, but also means that players get injured easily.
This study explores a new type of golf coaching to provide practical suggestions for golf players and coaches, and to help the golf industry to understand the actual need of players. It is important for beginners to have a professional golf coach to provide appropriate knowledge about the game. This research also shows the current status of golf coaching in Taiwan. It investigates how driving ranges and golf courses can improve to meet customers’ needs. This can drive golf as a nationwide sports activity, and can help in nurturing talent like Yani Tseng. That is the main purpose of this research.
|