臺灣博碩士論文加值系統

台灣塑膠機械廠生產的塑膠機械，在品質功能上與先進國家並駕齊驅，但在價格上有很大的優勢。由於國際市場不斷再擴大及先進國家的競爭者日強，為了符合客戶要求，塑膠機械機種一直在增加，功能隨時在創新，價格與服務策略也常機動調整，然而行銷人員沒有一套行銷支援系統，已經無法掌握公司的機械全球行銷動態。
本研究目的旨在評估及建立一套全球行銷知識管理系統，以支援塑膠機械廠行銷部門人員全球行銷。本研究從行銷知識管理系統平台選擇評估，到知識內容建立與衡量作一個完整的探討。在知識平台的選擇評估上，本研究設計了知識管理系統基礎服務評估表及核心服務評估表，來評估系統能力；在知識內容的衡量上，設計了平衡計分卡構面衡量表，以衡量全球行銷知識管理系統的知識內容，可否符合全球行銷的目標。本研究結果得知，利用評估表的評分，很容易選擇出服務能力最佳的系統平台，再利用平衡計分卡構面衡量表，衡量全球行銷知識內容，則可以清楚的分析知識內容是否符合公司全球行銷目標。

Taiwan’s plastics machine is one of the best in the world based on quality and functionality and the price is very competitive. Since the market is expending and the competitor is increasing nowadays. We are developing new function model to meet our customer and our price, service policy are changing. Our sales can’t handle company product information to do the global marketing without a supporting system.
The goal of this research is to implement a global marketing Knowledge management system to support sales people. We have a complete description from the knowledge platform choosing and evaluating till the knowledge content creating & measuring. In the result, we can choose the best one from those platforms easily to use checklist & checkmatrix and to analysis the strategic goal of company clearly with the balanced scorecard.

中文摘要　----------------------------------------------------------- i
英文摘要 ----------------------------------------------------------- ii
誌謝 -------------------------------------------------------------- iii
目錄 --------------------------------------------------------------- iv
表目錄 ------------------------------------------------------------- vi
圖目錄 ------------------------------------------------------------ vii
壹、緒論 ------------------------------------------------------------ 1
一、研究背景 ------------------------------------------------------ 1
二、研究動機 ------------------------------------------------------ 5
三、研究目的 ------------------------------------------------------ 6
四、研究流程 ------------------------------------------------------ 7
貳、文獻探討 -------------------------------------------------------- 9
一、知識管理 ------------------------------------------------------ 9
二、組織知識管理 ------------------------------------------------- 10
三、知識管理系統 ------------------------------------------------- 12
四、平衡計分卡 --------------------------------------------------- 16
五、行銷策略 ----------------------------------------------------- 20
參、研究方法 ------------------------------------------------------- 25
一、個案研究 ----------------------------------------------------- 25
二、本研究架構---------------------------------------------------- 29
肆、個案分析與研究結果 --------------------------------------------- 42
一、個案介紹 ----------------------------------------------------- 42
二、知識管理系統平台能力調查 ------------------------------------- 45
三、全球行銷知識需求調查 ----------------------------------------- 70
四、研究結果 ----------------------------------------------------- 79
伍、全球行銷知識管理系統實作 --------------------------------------- 88
陸、結論與討論 ----------------------------------------------------- 95
參考文獻 ---------------------------------------------------------- 100
附錄 -------------------------------------------------------------- 103

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