臺灣博碩士論文加值系統

本研究以淘寶網購物平台內的電子產品為樣本,在控制賣場的異質性後,探 討各變數對價格分散的影響。從 2014 年 3 月 26 日至 4 月 26 日為期一個月搜集 了 8 大類共 412 款電子產品的橫斷面資料,分析在不同的價格分散定義下,可以 得到產品的平均價格會和價格分散程度呈現顯著正向的影響,賣場數對於價格分 散程度會呈現顯著正相關。而在不同市場間比較也能發現到,數位相機市場平均 價格對價格分散的影響最大。

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與架構 2
第二章 文獻回顧 3
第三章 資料來源與變數說明 12
第一節 資料背景與商品概述 12
第二節 敘述統計 17
第三節 預期結果 23
第四章 研究方法 26
第五章 實證結果分析 29
第一節 以標準差為市場價格分散 29
第二節 以價差為市場價格分散 32
第三節 以價格百分比差為市場價格分散 35
第六章 結論與建議 38
參考文獻 39
附表 42
附錄 48

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