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The mountain bike represents the most exciting development in
cycling this century, It gives cyclists access to places that
were once thought impossible to ride, and makes cycling access
-ible to millions who once thought they would never enjoy
riding a bike. Now the affluent world''s most popular bicycle,
the mountain bike, with fat tyres, low gears, heavy-duty
brakes, and beefedup frame, has turned a century of cycling
technology on its head and opened a new door for industrial
designer. The main structure of this study was the form
recognition and preference investigation of full suspense
mountain bikes'' frames. the research methods were interviews
with bicycle manu -facturer, projection experiment, card
sorting, questionnaire investigation, semantic differential
method , hierarchical cluster analysis and multi-deimensional
scaling( MDS ). The analysis result shows that the design group
and the ordin -ary group have the same recognition structure to
mountain bikes'' frame design as "tradtional v.s. non-
tradtional" and "simplicity v.s. complicity", but the ordinary
group is prone to "weight" on the design of front triangle.
The main prefer -ence factors for both group are "simplicity"
and "lightweight". The ordinary group prefer "tradtional
beauty", but designer group prefer " form aesthetics".
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