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研究生:鄭聿伶
研究生(外文):Yu-Ling Cheng
論文名稱:線上學習持續使用意願之研究─自主感支持、自我決定、認知有用性、認知易用性與認知有趣性之應用
論文名稱(外文):A Study of Continuous Usage Intention of E-Learning System-An Application of Autonomy Support, Self-Determination, Perceived Usefulness, Perceived Ease of Use, and Perceived Playfulness
指導教授:何京勝何京勝引用關係
學位類別:碩士
校院名稱:國立中興大學
系所名稱:行銷學系所
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
論文出版年:2010
畢業學年度:98
語文別:中文
論文頁數:99
中文關鍵詞:線上學習自我決定理論科技接受模型持續使用意願
外文關鍵詞:E-LearningSelf-Determination theoryTechnology acceptance modelContinuous usage intention
相關次數:
  • 被引用被引用:18
  • 點閱點閱:725
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
本研究旨在探討線上學習使用者對於線上學習系統之持續使用意願,因此研究對象必須為曾經使用過線上學習系統的使用者,而由於線上學習系統有別於傳統學習,使用者需要更加的自動自發,因此考量到使用者與線上學習系統的特性,將自我決定理論與科技接受模型結合做為研究架構,學術上屬於較少討論的部份。問卷透過網際網路進行發放,共回收450份有效問卷,分析方法包括樣本敘述性統計分析、信效度分析、卡方檢定、獨立樣本t檢定,並以迴歸分析檢定本研究之假設。

經由迴歸分析驗證假設的結果,本研究發現,除了勝任感對認知有用性有顯著影響、勝任感對認知趣味性有顯著影響兩項假設不成立之外,其餘假設如:自主感支持對自主感有顯著影響、自主感支持對勝任感有顯著影響、自主感支持對關係感有顯著影響、自主感對認知有用性有顯著影響、關係感對認知有用性有顯著影響、勝任感對認知易用性有顯著影響、自主感對認知趣味性有顯著影響、關係感對認知趣味性有顯著影響、認知易用性對認知有用性有顯著影響、認知易用性對認知趣味性有顯著影響、認知有用性會顯著影響線上學習使用者的繼續使用意願、認知易用性會顯著影響線上學習使用者的繼續使用意願、認知趣味性會顯著影響線上學習使用者的繼續使用意願均成立。

The aim of this research is to study the continuous usage intention of e-learning systems among e-learners, hence study subjects must be someone who have used the systems before. One specific feature of e-learning is that users must do their course more spontaneously through the Internet. Therefore, this research is mainly based on two theories ─ Self-Determination Theory ( SDT ) and Technology Acceptance Model ( TAM ), and the combination of these two theories has never been done before in academic.
The questionnaires were sent through the Internet, and 450 of them were valid for further analysis. Study methods include descriptive statistics, analysis of reliability and validity, chi-square test, t-test and regression analysis. Following are the results of this research:
1. Autonomy support has significant effect on autonomy, competence and relatedness.
2. Autonomy has significant effect on perceived usefulness and perceived playfulness.
3. Competence doesn’t have significant effect on perceived usefulness and perceived
playfulness; but does have significant effect on perceived ease of use.
4. Relatedness has significant effect on perceived usefulness and perceived playfulness.
5. Perceived ease of use has significant effect on perceived usefulness and perceived playfulness.
6. Perceived usefulness, perceived ease of use and perceived playfulness have
significant effect on continuous usage intention.

中文摘要 i
英文摘要 ii
目 錄 iii
表目錄 v
圖目錄 vii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第二章 文獻回顧 5
第一節 線上學習系統 5
第二節 自主感支持 10
第三節 自我決定理論 13
第四節 科技接受模型 20
第五節 持續使用意願 26
第三章 研究方法 28
第一節 研究架構 28
第二節 研究假設 29
第三節 變數之操作性定義與問卷設計 32
第四節 抽樣設計 38
第五節 分析方法 39

第四章 研究分析與結果 41
第一節 樣本敘述性統計分析 41
第二節 信效度分析 45
第三節 迴歸分析 49
第四節 卡方檢定與獨立樣本 t 檢定 56
第五章 結論 74
第一節 研究貢獻 74
第二節 研究結果摘要 75
第三節 實務建議 78
第四節 研究限制與未來研究方向 79
參考文獻 81
中文部分 81
西文部分 83
附錄 95

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三、網路資源
[1] eLearning http://www.rthk.org.hk/elearning/
[2] TutorABC 線上 http://www.tutorabc.com/index.asp?language=zh-tw
[3] 資策會FIND http://www.find.org.tw/0105/howmany/index.asp
[4] 一級博士智慧型教學系統 http://www.ezpro.com.tw/
[5] 國立空中大學 http://www.nou.edu.tw/
[6] 臺北e大數位學習網 http://elearning.taipei.gov.tw/
[7] 經濟部工業局 www.moeaidb.gov.tw

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三、網路資源
[1] e-Learning for Kids http://www.e-learningforkids.org/

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