一、中文部份
小池良次著 郭永富譯 (2001)，「探索新的網路經濟模式-網路商店經營模
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王遵智 (2004)，「網路口碑中個人專業與關係強度對購買決策的影響-以電
子郵件為例」， 國立台灣科技大學企業管理碩士論文。
王嘉珮 (1999)，「網路商店功能設計與顧客購買意願關係之研究」，國立
中山大學資訊管理研究所碩士論文。
王慧萍 (2006)，「顧客滿意、再購意願與購買行為之間的關聯研究－探討
轉換成本與關係聯結的影響」，國立高雄第一科技大學行銷與流
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李羽喬 (2007)，「網路口碑對消費者決策之影響」，正修科技大學經營管
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李政忠 (2004)，「網路調查所面臨的問題與解決建議」，資訊社會研究，
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李雙雙，陳毅文與李江予 (2006)，「消費者網上購物決策模型分析」， 心
理科學進展，第14卷 第2期，294-299頁。
呂致和 (2002)，「消費者網路購買農特產品行為之研究」，國立嘉義大學
管理研究所碩士論文。
邱光輝，吳文傑與秦大智 (2006) ，「購物導向對線上購物採用之影響」，
行銷評論，第3卷第2期，221-242頁。
胡婉玲 (2006)，「消費者使用創新性、轉換成本與轉換意圖間關係之實證
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吳明隆 (2003)，「SPSS統計應用學習實務:問卷分析與應用統計」，知城
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吳明隆 (2007)，「結構方程模式-Amos的操作與應用」，五南，台北。
林玉棠 (2003)，「虛擬通路特性與顧客價值關係之探討-以數位影像沖印
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高意婷 (2006)，「零售網站特性對女性購物行為之影響」，國立台灣科技
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陳育棠 (2003)，「網站環境之認知、情感對消費者態度及行為意圖之影響
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陳書林 (2006)，「網路負面口碑對消費者購買決策之影響」，國立台北大
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陳姵君 (2004)，「知覺風險對網路銀行使用意願之影響－以系統品質的角
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張競宇 (2007)，「網路負面口碑訊息對消費者轉換行為之影響－以次世代
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郭淑雲 (2001)，「消費者特性與網際網路購物意願關係之研究-以生鮮食品
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游明輝 (2004)，「影響消費者網站特性認知、線上購物接受程度及線上購
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黃兆震 (2000)，「網路購物意願之研究 ─ 以電腦通訊產品為例」，國立台灣科技大學資訊管理系碩士論文黃芳銘 (2004)，社會科學統計方法學-結構方程式模式，台北：五南。
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楊學成與錢明輝 (2006)，「網上口碑對消費者決策的影響及啟示」，當代
經濟管理，第28卷 第3期，27-31頁。
楊曉微 (2004)，「網路商店成功模式之探討-以農產品網站為例」，淡江大
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