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研究生:周佳京
研究生(外文):Chia-Ching Chou
論文名稱:供應商在買方採購決策中競爭優勢的研究
論文名稱(外文):A Study of Suppliers’ Competitive Advantages in Purchasers’ Procurement Decisions
指導教授:李培齊李培齊引用關係
指導教授(外文):PEI-CH LII
口試委員:婁國仁周函苹
口試委員(外文):KUO-REN LOUHAN-PING CHOU
口試日期:2016-06-25
學位類別:碩士
校院名稱:淡江大學
系所名稱:管理科學學系企業經營碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2016
畢業學年度:104
語文別:中文
論文頁數:89
中文關鍵詞:採購決策競爭優勢供應商選擇
外文關鍵詞:Purchasing DecisionsCompetitive AdvantageVendor Selection
相關次數:
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  • 收藏至我的研究室書目清單書目收藏:1
本研究旨在探討電腦系統整合產業技術成熟與高度競爭下,過去系統整合商藉由設計、規劃、建置電腦系統及提供專業服務以取得利潤;今電腦系統設備服務業的競爭,電腦系統整合服務商是否能在採購成本上取得優勢,是成為在競爭激烈的市場上突破重圍的重要關鍵。因此,採購管理控制成本的能力,將使採購商獲得競爭優勢。研究者在研究過程中,運用訪談方式,希望藉此瞭解在採購決策中,採購者與供應商之間的合作關係,對於採購的策略影響。
經資料分析後,本研究獲致以下結論:一、交期比價格及服務還要重要;二、規模愈大的廠商,給經銷商的毛利愈低,採購對於價格,較無談判空間;三、對供應商及採購方而言,客製化的應用,可避免雙方庫存壓力。
最後,研究者可根據研究結果,針對電腦系統整合服務業產業中的買方採購策略競爭優勢之研究,藉以分析採購策略的決策過程及採購對於供應商的選擇及與供應商合作策略的關係研究,並採購角色是否有強化功能的可能方向做深入探討,提出後續建議。


For the past decade, the major source of profit for computer system integrators under a mature and highly competitive industry structure is through designing, planning and setting up the system and provide professional services. Nowadays, adequately controlling procurement cost is vital for system integrators to surpass competitors in fierce competition. The procurement cost is the key consideration for system integrators to enhance competitive advantages. This study employed interviews to collect information. The main purpose is to explore the impacts of the relationship between buys and suppliers on procurement strategies throughout the procurement process.
There were three major conclusions derived out of the data analysis. Firstly, delivery is the most important factor among delivery, price and service. Secondly, systems integrators’ gross-profit margin and price-bargaining power tend to be lower when dealing with large-scale providers. Thirdly, customized application would reduce inventory pressures for suppliers and purchasers.
Lastly, this study provided suggestions toward the stipulation of procurement policies that would enhance the relationships between buyers and suppliers. Consequently, vender selection decisions could be improved in the decision making process so as to rise up the extent to which buyers collaborate with suppliers. Furthermore, how to strengthen the procurement function is also recommended in the study.



致謝 II
中文摘要 III
英文摘要 IV
目錄 VI
圖目錄 VII
表目錄 VIII
第一章 緒論 1
1.1研究背景與動機 1
1.2研究問題 4
1.3研究目的 5
第二章 文獻探討 6
2.1採購決策的分析構面 6
2.2採購人員的特性 12
2.3 供應商特性對採購策略影響 17
2.4客製化產品之採購 23
2.5合作策略 26
2.6競爭優勢相關文獻 32
第三章 研究方法 37
3.1 質性研究 38
3.2 研究對象及資料收集 40
第四章 研究分析 44
4.1電腦系統整合服務業產業介紹及個案介紹 44
4.2供應商選擇之原因 57
4.3供應商之競爭力之討論 59
4.4採購商與供應商之溝通模式 61
4.5客製化對採購策略影響 62
4.6.降低採購成本之方法 63
第五章 結論與建議 65
5.1結論 65
5.2建議 66
參考文獻 73
中文部份 73
英文部份 78
附錄訪談表 86
圖4-1電腦系統整合產業供應鏈結構圖..................................................................... 47
圖4-2電腦系統整合服務業銷售值比重區隔劃分圖................................................. 54
圖4-3 2011年我國電腦系統整合服務業之應用市場比重分布概況圖.................... 56
表2-1 供應商選擇的重要構面彙整............................................................................ 22
表2-2 供應商參與的重要構面彙整 .......................................................................... 23
表2-3企業採用供應商代管庫存(VMI)之效益彙整表......................................... 30
表2-4企業競爭優勢之衡量構面................................................................................. 33
表3-1訪談對象摘要表................................................................................................. 40
表3-2個案研究證據來源之優缺點表......................................................................... 42
表4-1電腦系統整合服務業之主要廠商成本結構表.................................................... 46
表4-2系統整合之供給關聯產業表.............................................................................. 48



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其他
1.曾俊洲(2014)。台經院產經資料庫。
2.賴建成(2014)。中華徵信所Top5000產業風雲。

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