臺灣博碩士論文加值系統

在競爭激烈的全球市場中，會使零售商在供應鏈中做有效的整合與協調。當中，在集中式的零售通路有許多的策略，像是購回合約(Buy Back Contracts, BB)、快速反應(Quick Response, QR)、供應商管理庫存(Vendor Manage Inventory, VMI)，都適於減少庫存。而在分散式零售通路中，營收分享(Revenue Sharing, RS)、數量折扣(Quantities Discount, QD)，經常在通路中做協調，根據很多的文獻通常都是單獨的應用營收分享、數量折扣，但是從來沒有同時應用營收分享與數量折扣的通路協調機制來獲取整體供應鏈的利潤。因此，本研究發展出數學式模型，在供應鏈中結合營收分享與數量折扣來做協調，得出同時使用兩種策略的效果。而最佳的折扣率將會受到營收分享比例的影響。會在提出的模型中，來確定最佳的折扣率。結果顯示，在通路中零售商使用營收分享與增額型數量折扣(all-unit quantity discount, AQD)時，供應商方面提供折扣比例為0.2給予零售商，零售商提供營收分享比例0.5給予供應商，則零售商會獲得較多的利潤。

The competition in the global market has forced retailers to effectively integrate and collaborate supply chain. Many strategies such as Buy Back (BB), Quick Response (QR), and Vendor Manage Inventory (VMI) are adapted to reduce inventory in a centralized retail network. For a decentralized retail network. Revenue Sharing (RS) and Quantities Discount (QD) are usually applied separately but never together to gain more profits in the supply chain. Hence, this research develops mathematical models with coordination of RS and QD to understand the effect of using both strategies in the supply chain. Optimal discount rate which will be affected by revenue sharing percentage is determined using the proposed models.The results show the retailer will obtain more profit when supply chain using revenue sharing and quantities discount (AQD) strategy. If the supplier offer 80% off discount to retailer, and retailer offer 50% revenue sharing to supplier.

明志科技大學碩士學位論文指導教授推薦書 i
明志科技大學碩士學位論文口試委員審定書 ii
誌謝 iii
中文摘要 iv
英文摘要 vi
目錄 vii
圖目錄 viii
表目錄 ix
第一章 緒論 1
1.1 研究背景、動機 1
1.2 研究目的 2
1.3 研究方法 2
1.4 研究流程 3
第二章 文獻探討 4
2.1 通路協調 4
2.2 數量折扣作為通路協調機制 5
2.3 營收分享作為通路協調機制 6
2.4 文獻總結 8
第三章 模型建構與分析 9
3.1 模型假設與符號說明 9
3.1.1 模型假設 9
3.1.2 符號定義 9
3.2 模型建構 10
3.2.1 分散式通路中導入營收分享 10
3.2.2 分散式通路中導入數量折扣 12
3.2.3 分散式通路中同時導入數量折扣與營收分享 15
第四章 數值分析 26
4.1 參數設定 26
4.1.1 市場需求大小 26
4.1.2 價格敏感度 27
4.1.3 產品進貨價格 27
4.2 敏感度分析 28
4.2.1 營收分享模型 28
4.2.2 數量折扣模型 33
4.2.3 營收分享與AQD折扣模型 36
4.2.4 營收分享與IQD折扣模型 40
4.2.5 模型比較 44
第五章 結論與建議 46
5.1 結論 46
5.2 建議 46
參考文獻 47

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