臺灣博碩士論文加值系統

The thesis “Improving Bancassurance organizational model at Bank for Investment and Development of Vietnam Insurance Joint Stock Corporation (BIC)” is written to propose a number of solutions in order to improve Bancassurance organizational model at Bank for Investment and Development of Vietnam Insurance Joint Stock Corporation on the basis of systemizing the rationale related to Bancassurance model in the world, the situation of deployment in Vietnam and the analysis as well as assessment of implementation of this model in the BIC over the years.
The thesis uses research methods including interviews with the objects of study and dialectical materialism to analyze and evaluate the implementation of bancassurance model in the BIC. Based on the evaluation results, the limitations and causes, the thesis will suggest solutions for improvement of the model in BIC in the next phase.

ABSTRACT i
ACKNOWLEDGEMENT ii
TABLE OF CONTENTS iii
LIST OF TABLES vi
LIST OF FIGURES vii
1. RESEARCH OVERVIEW 1
1.1 Reasons for choosing the topic 1
1.2 Research objectives 2
1.3 Research methods 2
1.4 Research objects and scope 3
1.4.1 Research objects 3
1.4.2 Research scope 3
1.5 Research questions 3
1.5.1 Questions about the theoretical issues 3
1.5.2 Questions about the research place and current status 3
1.5.3 Questions about solutions for improvement 3
1.6 Contributions of the thesis 4
1.7 Thesis structure 4
2. THEORETICAL ISSUES ABOUT BANCASSURANCE MODEL 5
2.1 Definition and basic advantages of Bancassurance model 5
2.1.1 Definition 5
2.1.2 Basic advantages 7
2.2 Forms of conducting Bancassurance distribution channel 8
2.2.1 Banks signing distribution agreement with insurance companies 8
2.2.2 Banks and insurance companies holding shares in each other 9
2.2.3 Joint venture between banks and insurance companies 9
2.2.4 Banks buying a part or all of insurance companies 9
2.2.5 Banks establishing subsidiary insurance companies 9
2.3 Factors determining the success of Bancassurance model 10
2.3.1 Forms of conducting the model must be appropriate and have clear objectives 11
2.3.2 Appropriate products 12
2.3.3 Market segmentation according to the cooperation form in product selling methods 14
2.3.4 Appropriate partnership 14
2.3.5 Investing in appropriate resources 14
2.3.6 Strong commitment from both parties 14
2.3.7 Well handling relationships and disputes 15
2.3.8 Appropriate adjustments to regulations 15
2.3.9 Technology support in database system 15
2.3.10 Well carrying out training courses and having a proper treatment regime 15
2.3.11 Well organizing Bancassurance model 15
2.4 Criteria to evaluate the efficiency of Bancassurance model 16
2.4.1 The growth and scope of distribution channels 16
2.4.2 Increase in revenue and market share 16
2.4.3 Profits 17
2.5 Factors influencing Bancassurance model 17
2.5.1 The development of financial market 17
2.5.2 Establishment of economic corporations 18
2.5.3 Customer demand for a package of financial services 18
2.5.4 Competition 19
2.5.5 Science - Technology development 19
3. RESEARCH METHODOLOGY 20
3.1 Research methodology 20
3.1.1 Data collecting methods (primary and secondary) 20
3.1.2 Data processing and analyzing methods 21
3.2 Summary 21
4. CURRENT SITUATION OF APPLYING BANCASSURANCE MODEL AT BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM INSURANCE JOINT STOCK CORPORATION 22
4.1 Overview about BIDV Insurance Joint Stock Corporation 22
4.1.1 Here is some basic information about BIDV Insurance Joint Stock Corporation: [17] 22
4.1.2 Scope of operations and market share 24
4.1.3 Development objectives 25
4.1.4 Organizational structure 25
4.1.5 Operating results 2011 – 2013 28
4.2 Current situation of applying Bancassurance model at BIDV Insurance Joint Stock Company 30
4.2.1 Survey results 30
4.2.2 Current situation of applying Bancassurance model at BIC 30
4.3 Evaluation of Bancassurance model implementation at BIDV Insurance Joint Stock Corporation 32
4.3.1 Survey results 32
4.3.2 Current situation of developing Bancassurance model at BIC 34
4.4 Problems to solve to successfully apply Bancassurance model 35
4.4.1 General assessment about achievements and limitations of Bancassurance model at BIDV Insurance Joint Stock Corporation 35
4.4.2 Problems to solve to successfully apply Bancassurance model 37
4.5 Summary 37
5. SOLUTIONS TO IMPROVE BANCASSURANCE MODEL AT BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM INSURANCE JOINT STOCK CORPORATION 39
5.1 Directions of developing Bancassurance model 39
5.1.1 Directions of insurance business of BIDV insurance joint stock corporation 39
5.1.2 Directions of developing bancassurance model 40
5.2 Solutions to improve bancassurance model at BIDV insurance joint stock corporation 40
5.2.1 Effectively training and developing sales staff and build a solid corporate culture for BIC 41
5.2.2 Strengthen marketing activities, especially sales promotion for BIC 44
5.2.3 Make the most use of BIC resources 45
5.2.4 Improving the efficiency in portfolio diversification of cross-selling products 45
5.2.5 Add more distribution channels for Bancassurance model 46
5.3 Summary 47
6. CONCLUSION 48
REFERENCES 49
APPENDIX 50

Associate Prof. Dr. Nguyen Van Dinh, (2012), “Insurance textbook”, National Economic University Publisher.
Associate Prof. Dr. Tran Huy Hoang, (2008), “Applying Bancassurance model in insurance market of Vietnam”, Economic Development Magazine 7/2008.
Distribution Channel Report 2010, 2011, 2012 and 2013 of BIDV Insurance Joint Stock Corporation.
Dr. Nguyen Huu Hieu, (2012), “Understanding Bancassurance model under the view of banks”, Human Resource Training and Development Academy.
Dr. Nguyen Thanh Hoa, “Bancassurance - 10 factors determining success”, Finance - Insurance Magazine 1/2014.
Dr. Nguyen Thi Kim Thanh và Nguyen Thuy Linh, (2011), “Predictions for financial market of Vietnam”, Vietnam Banking Association’s information entry.
Financial reports and annual reports in 2011, 2012 and 2013 of BIDV Insurance Joint Stock Corporation.
http://tamnhin.net/ ( Tam Nhin Electronic newspaper)
http://vi.wikipedia.org/ ( Vietnamese encyclopedic dictionary)
http://webbaohiem.net/ ( Vietnam Insurance Company)
http://www.bic.vn/ ( Website of BIDV Insurance Joint Stock Corporation)
http://www.bidv.com.vn/ ( Website of Bank for Investment and Development of Vietnam)
http://www.doko.vn/ ( Website for gethering documents)
http://www.remarkgroup.com/ (Remark Group)
http://www.tapchitaichinh.vn/ (Finance magazine, Agency of Ministry of Finance).
http://www.vnba.org.vn/ ( Vietnam Banking Association)
https://www.google.com.vn/ (Website for information searching)
MA. Vo Thi Pha, (2010), “Insurance theories”, Finance Publication House.
MA. Vo Thi Pha, (2012), “Bancassurance – From theory to practice in Vietnam”, Finance Academy.
Operating regulations of BIDV Insurance Joint Stock Corporation
Prof. Dr. Tran Ngoc Hien, Deputy Manager of National Political Academy in Ho Chi Minh City, (2014), “Development of economic corporations in Vietnam”, Tam Nhin electronic newspaper.