臺灣博碩士論文加值系統

隨著全球商業環境快速變化與競爭激烈的影響，企業想要單打獨鬥來獲得競爭優勢已經不是一件容易的事情，企業不僅需要回應市場及顧客的需求，來持續維持本身的長期優勢和卓越的獲利能力，也要思考如何經營與夥伴之間的關係，因此，組織間的學習活動該如何進行，建立對合作夥伴的知識，在長期的合作關係中為雙方帶來獲利與利益，就顯得相當重要。因此，本研究欲了解台灣企業與夥伴間的關係學習的狀況，提出一理論架構，主要以製造商觀點進行研究探討，探討製造商與經銷商關係間的學習行為及其對建構關係知識庫的影響，以及關係知識庫對關係績效的影響，並進一步探討關係學習對關係知識庫的影響是否會受到組織學習能力及信任高低的不同而有所干擾。本研究以台灣中小企業製造業之廠商作為實證研究對象，有效樣本為169家，並應用LISREL8.52進行多指標因果模式分析，驗證本研究所提出之各項假設，得到以下結論。
(1) 當製造商與經銷商雙方愈願意進行關係學習時，製造商愈能建立關係知識庫。
(2) 廠商的組織學習能力佳時，關係學習對關係知識庫的影響效果較為強烈。
(3) 組織雙方的信任程度愈高時，關係學習對關係知識庫的影響效果較為緩和。
(4) 當製造商愈了解經銷商的關係知識庫時，愈能夠創造較好的關係績效。

Under the fast change and competitive global business environment, it is not easy for enterprises attempt to fight for competitive advantage by themselves. Enterprises not only need to respond to the market and customer''s demands, but also to think about how to manage the relationship with business partners to maintain their long-term superiority and good profitability. Therefore, how to proceed to inter-organization learning activities, to build knowledge in partners, and to bring the profit and benefit in the long-term cooperation are quite important.
Therefore, this research wants to know the situation of relationship learning in manufacturer and distributor in Taiwan, and presents a conceptual framework that includes the effect of relationship learning between manufacturer and distributor on relational knowledge stores and the relationship between relational knowledge stores and relationship performance. Then, this study tests the moderating effects of organizational learning capability and trust on the relationship between relationship learning and relational knowledge stores. The samples are 169 manufacturers in small and medium enterprises in Taiwan. LISREL 8.52 is used to test the hypothesis of this research. The major results are summarized as follows.
(1) Relationship learning has a positive effect on building relational knowledge stores.
(2) The positive effect of relationship learning on relational knowledge stores is moderated under conditions of high organizational learning capability.
(3) The positive effect of relationship learning on relational knowledge stores is moderated under conditions of low trust.
(4) Relational knowledge stores have a positive effect on relationship performance.

摘 要 I
ABSTRACT II
致 謝 IV
目 錄 V
表 目 錄 VI
圖 目 錄 VII
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第貳章 文獻探討 5
第一節 關係學習 5
第二節 關係知識庫 10
第三節 關係績效 18
第四節 組織學習能力 21
第五節 信任 24
第參章 研究方法 27
第一節 研究架構 27
第二節 研究推論與假設 28
第三節 變數操作性定義與衡量 32
第四節 問卷設計 35
第五節 研究對象與資料蒐集方法 36
第六節 分析方法 37
第肆章 研究分析與結果 39
第一節 樣本資料分析 39
第二節 研究構念之測量模型 44
第三節 研究結構模型之假說驗證結果 57
第伍章 結論與建議 60
第一節 研究結論 60
第二節 管理涵義 63
第三節 研究限制 65
第四節 未來研究建議 66
參考文獻 68
附錄問卷 80

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