|
Since Taiwan joined the World Trade Organization (WTO), the domestic and international competition that the industries have to face is becoming more serious and the boundaries of the industries have also moved gradually due to the serious competition. As the overall environment evolves, the traditional printing industry is faced with many severe challenges, which include the narrowed printing market due to the widespread digital technology, serious fall in price, and high cost of operation. Thus, many of the traditional printing firms try to restructure their enterprises. This study first investigates the operation problems that Taiwan traditional printing firms have faced now. And then, we discuss the selection of digital content firms to be the new industry for printing firms. Moreover, we propose three transformation strategies for traditional printing firms to be transformed into digital content firms. And, we also analyze the three transformation strategies to distinguish their advantages and disadvantages. In addition, we also choose a traditional printing firm, NKT Printing Corporation, for our case study to compare the feasibilities of the three transformation strategies to NKT Printing Corporation. The results of this study can be used for the managers of traditional printing firms to understand the advantages and disadvantages of different transformation strategies, so that they can properly select a transformation strategy to restructure their firms.
|