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研究生:陳怡廷
研究生(外文):CHEN, YI-TING
論文名稱:以AR/VR結合實地應用於商店虛擬營運幫助商店選址
論文名稱(外文):Using AR /VR Combined with Physical Location in Store Virtual Operation to Help Store Site Selection
指導教授:陳育威陳育威引用關係
指導教授(外文):CHEN, YU-WEI
口試委員:陳育威黃其彥吳健文
口試委員(外文):CHEN, YU-WEIHUANG, CHI-YENWU, CHIEN-WEN
口試日期:2019-07-02
學位類別:碩士
校院名稱:國立臺北科技大學
系所名稱:資訊與財金管理系
學門:商業及管理學門
學類:財務金融學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:中文
論文頁數:34
中文關鍵詞:擴增實境虛擬實境商店選址虛擬營運使用者經驗
外文關鍵詞:augmented realityvirtual realityStore selection locationtrial operationuser experiencevirtual operationARVR
IG URL:https://www.facebook.com/chen.y.ting.184/app_instapp?lst=100001616213739%3A100001616213739%3A1563820053
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數位影音連結:AR/VR虛擬商店試營運幫助商店選址 (開啟字幕)
AR虛擬商店演示
VR虛擬商店演示
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當商店選址時,僅能得到與其他商店一樣的訊息,來評估是否在此設店。但是當他們使用AR擴增實境與VR虛擬實境來模擬出他們希望給客戶的服務,並結合實體位置的環境與地理因素,讓人們回饋意見,他們能得到的訊息將會更貼合於自身情況,幫助他們選擇適合的位置設店。
本文將透過AR與VR技術以少額的成本,幫助商店更準確的選址,因應AR與VR技術的發展,以及未來5G社會的願景,使得此研究更有可行性。本文將使用Android系統開發一個簡易且可直覺使用的APP,讓使用者可以透過此APP觀看虛擬商店,結合實體位置的外部環境因素進行體驗,並以問卷形式蒐集用戶體驗數據,透過問卷分析結果說明AR與VR如何幫助商店進行選址。
When the store chooses an address, only the same information as other stores can be obtained to assess whether to set up a store here. But when they use AR Augmented Reality and VR Virtual Reality to simulate the services they want to provide to their customers, and by combining the environmental and geographic factors of the physical location, get feedback from people, the information they can get will be more appropriate to their situation, help them choose the right location to set up store.
This research will help the store to select addresses more accurately through AR/VR technology at a low cost, response to the development of AR/VR and 5G technology, it seems more feasible. This research use Android system to develop an easy and intuitive application, allowing users to experience virtual stores in conjunction with external environmental factors in the physical location, The user experience data is collected by questionnaire, and the results of the questionnaire analysis show how AR and VR can help the store to select the site.
中文摘要 i
ABSTRACT ii
目錄 iii
表目錄 iv
圖目錄 vi
第一章、緒論 1
1.1研究背景與動機 1
1.2研究目的 3
1.3研究架構 4
第二章、文獻探討 5
2.1虛實整合技術 5
2.1.1 AR/VR應用 6
2.2開發運用技術 8
2.3 台灣新創中小型企業概況 9
2.4 使用者經驗分析 11
第三章、實驗設計 12
3.1系統架構 12
3.2系統流程 14
3.3使用者體驗 15
第四章、實驗與結果 17
4.1 實驗環境與設定 17
4.2 實驗過程 18
4.3 實驗結果 24
第五章、未來展望 28
5.1 房東觀點 28
5.2 創業者觀點 29
5.3 使用者觀點 29
5.4 系統營運觀點 30
第六章、結論 32
參考文獻 33
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